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- Tasks: Drive sales for bespoke playgrounds, building relationships and managing the entire sales cycle.
- Company: Join Touchwood Play, a leader in custom playground design and build.
- Benefits: Enjoy a competitive salary, car allowance, bonuses, and private medical insurance.
- Other info: Creative team environment with ongoing training and clear career progression.
- Why this job: Be part of exciting projects with clients like Universal and Eden Project.
- Qualifications: 5+ years in B2B sales, relationship-building skills, and a passion for design.
The predicted salary is between 40000 - 40000 £ per year.
Touchwood Play is a leading design and build company creating fully bespoke, custom playgrounds. Our clients include theme parks, zoos, hotels, retail, schools and local authorities. Some of our previous key clients include Universal, Eden Project and National Trust.
Touchwood Play operates both in the UK and internationally, with substantial ongoing projects in France, Ireland, Dubai, and Saudi Arabia. We are growing and are looking for a commercially driven Sales Representative to take ownership of a defined target sector, driving awareness, relationships and long‑term opportunity generation within that market, and leading opportunities through to close.
About the Role
This is a sector‑focused business development role with full ownership of the sales cycle. You will be responsible for building Touchwood Play’s presence within a defined industry segment, ensuring key decision‑makers know who we are, what we do, and why we are different. Alongside generating and nurturing opportunities over long periods, you will take ownership of qualified leads, managing the internal process from brief through to presentation and close. This includes coordinating designers and estimators, shaping proposals, and ensuring a clear, commercially strong route to winning work.
Key Responsibilities
- Own and develop a defined target sector, building a clear plan to increase awareness and generate opportunities.
- Ensure consistent visibility of Touchwood Play across your sector through outreach, meetings, events and strategic engagement.
- Identify and map key organisations, stakeholders and decision‑makers within your sector.
- Build and maintain long‑term relationships with prospects, nurturing them over months or years into qualified opportunities.
- Create and manage a structured outbound pipeline using LinkedIn, email and phone to engage target accounts.
- Qualify opportunities based on project viability, budget and alignment with our offering.
- Take full ownership of qualified opportunities, managing them through to close.
- Lead the sales process from initial brief through to final presentation, acting as the central point of coordination.
- Manage internal resource across design and estimating to ensure proposals are accurate, compelling and commercially viable.
- Shape project briefs, challenge assumptions where needed, and ensure alignment between client expectations and delivery capability.
- Support proposal creation and deliver presentations that clearly communicate value and differentiate our offering.
- Visit client sites across the UK to take detailed briefs, photographs, videos and accurate measurements.
- Maintain accurate records of all activity and opportunities within our CRM system (HubSpot).
- Represent Touchwood Play at industry events, exhibitions and trade shows.
About You
- Strong experience in B2B consultative sales, ideally within a long sales cycle environment.
- Proven ability to build and nurture relationships over extended periods and convert them into high‑value opportunities.
- Experience managing complex sales processes involving multiple internal stakeholders.
- Comfortable leading projects commercially, coordinating designers and estimators to deliver winning proposals.
- Confident communicator, able to engage with senior stakeholders and decision‑makers.
- Highly organised, with the ability to manage multiple opportunities at different stages.
- Commercially aware, with a clear understanding of margin, pricing and deal structure.
- Minimum 5 years’ experience in sales.
- Experience selling bespoke or high‑value solutions is advantageous.
- Comfortable travelling and working on‑site when required.
- Interest in design, construction or play environments is beneficial.
- Proven track record in a similar B2B sales role involving long sales cycles, relationship‑led selling and ownership of deals from initial engagement through to close.
- Demonstrable experience developing a market or sector, building awareness and nurturing opportunities over extended periods.
- Experience managing complex sales processes involving multiple internal stakeholders (e.g. design, estimating or technical teams).
- Comfortable leading high‑value opportunities (typically six‑figure projects or above) through to successful conclusion.
- Experience selling bespoke, consultative or solution‑led offerings is essential.
- Experience within the playground sector is not required; however, the sales approach and complexity must be comparable.
What We Offer
- A creative and supportive team environment
- Full, ongoing training from industry experts with over 20 years’ experience
- Opportunities to work on imaginative, meaningful projects
- Clear career progression within a growing business
- Competitive salary, car allowance, bonus structure, company phone and laptop
Additional Information
- Job Type: Full‑time
- Additional pay: Yearly bonus, Company events, Company pension, Free parking, On‑site parking, Private medical insurance (after qualifying period)
Playground Sales Consultant – Adventure Parks & Playgrounds in London employer: TouchWood Play
Contact Detail:
TouchWood Play Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Playground Sales Consultant – Adventure Parks & Playgrounds in London
✨Tip Number 1
Get to know the company inside out! Research Touchwood Play, their projects, and their clients. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Use LinkedIn to connect with industry professionals and decision-makers. Attend events and trade shows where Touchwood Play is present to make those face-to-face connections that can really set you apart.
✨Tip Number 3
Practice your pitch! Be ready to clearly communicate how your experience aligns with the role. Highlight your B2B sales success and your ability to nurture long-term relationships—this is key for the Playground Sales Consultant position.
✨Tip Number 4
Follow up after meetings or interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you on their radar as they make their hiring decisions.
We think you need these skills to ace Playground Sales Consultant – Adventure Parks & Playgrounds in London
Some tips for your application 🫡
Show Your Sales Savvy: When you're writing your application, make sure to highlight your B2B sales experience. We want to see how you've built relationships and closed deals in the past, especially in long sales cycles. Use specific examples to showcase your skills!
Tailor Your Application: Don't just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. This shows us that you're genuinely interested in the role and understand what we're looking for.
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured documents that are easy to read. Avoid jargon unless it's relevant, and make sure to communicate your value effectively. Remember, we want to know why you're the best fit for the Playground Sales Consultant role!
Apply Through Our Website: Make sure to apply through our website for the best chance of getting noticed! It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy to do – just follow the prompts on our careers page!
How to prepare for a job interview at TouchWood Play
✨Know Your Playground
Familiarise yourself with Touchwood Play's projects and clients. Research their previous work with big names like Universal and the Eden Project. This will help you demonstrate your understanding of the industry and show how you can contribute to their success.
✨Master the Sales Cycle
Be prepared to discuss your experience with long sales cycles. Highlight specific examples where you've nurtured relationships over time and successfully closed deals. This will showcase your ability to manage complex sales processes, which is crucial for this role.
✨Engage with Key Decision-Makers
Think about how you would approach building relationships with stakeholders in the playground sector. Prepare to share strategies for identifying and mapping key organisations, as well as how you would maintain visibility for Touchwood Play within that market.
✨Showcase Your Communication Skills
Practice articulating your value proposition clearly and confidently. Be ready to discuss how you would lead presentations and proposals, ensuring they are compelling and commercially viable. This is your chance to shine as a confident communicator who can engage senior stakeholders.