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- Tasks: Lead and innovate our social media strategies to boost brand awareness and engagement.
- Company: Join Touchstone Education, a dynamic leader in transforming lives through education across the UK.
- Benefits: Enjoy a fast-paced work environment with opportunities for growth and creativity.
- Why this job: Be at the forefront of social media trends while building a vibrant online community.
- Qualifications: 5 years of social media experience, including 3+ years in leadership; degree or equivalent experience required.
- Other info: This is a full-time role ideal for creative thinkers ready to make an impact.
The predicted salary is between 36000 - 60000 £ per year.
Touchstone Education is a leading education provider which changes lives across the UK. We are a fast paced Company where no two days are the same, and due to our rapid growth, have an exciting opportunity for a Head of Social Media to join the team.
As the social media specialist, you will play a pivotal role in developing, implementing and leading on the Company’s social media strategies to drive brand awareness, engagement and growth. Managing a team of direct reports, you will oversee all social media activity including content creation, campaign management and performance analysis to achieve the Company objectives.
Develop, implement and lead the social media strategy
- Create and implement a comprehensive social media strategy, to be utilised across a variety of different platforms to maximise reach and engagement from target audiences.
- Utilise social media to build the brand, engage with audiences and drive growth.
- Identify new social media trends and emerging platforms to enhance the reach and effectiveness of the brand and its services.
- Develop cross-platform content and posting strategy to maximise reach and engagement with target audiences.
- Research and implement emerging social media trends to maintain competitive edge, capitalising on new features and trends.
Identify trends and track social media content successes
- Use data analytics to track, measure and report on social media performance across platforms.
- Utilise reports to make data driven decisions.
- Establish KPIs for campaigns and track return on investments to make recommendations on future performance.
- Present insights and strategic recommendations to senior managers to help guide overall brand and content strategies.
- Collaborate with content managers and executives to produce innovative and engaging content.
Create audience engagement and oversee community management
- Cultivate and grow an engaged social media community, creating and encouraging meaningful interactions with followers.
- Monitor mentions, tags and trends with the social media community to strengthen brand perception and
- Engage and build rapport with followers, creating a sense of community and loyalty towards the business.
- Develop consistent branding across all platforms.
Manage campaigns and oversee their execution
- Oversee the development and execution of social media campaigns, ensuring brand guidelines and objectives are met.
- Manage social media advertising budgets across campaigns ensuring return on investment.
- Collaborate with the wider marketing team to support integrated campaigns.
Skills/Qualifications
- Degree in Marketing, Communications, Business, or a related field or qualified by experience.
- 5 years of social media experience, with 3+ years in a leadership role.
- Strong proficiency in social media management tools, analytics platforms, and advertising platforms.
- Proven track record of developing successful social media strategies and campaigns.
- Strong analytical skills with an ability to interpret data, translate findings, and make strategic recommendations.
- Exceptional communication and leadership skills, with the ability to manage and inspire a team.
- A deep understanding of social media trends, audience preferences, and platform algorithms.
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Head of Social Media employer: Touchstone Education
Contact Detail:
Touchstone Education Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Social Media
✨Tip Number 1
Make sure to stay updated on the latest social media trends and platform updates. This knowledge will not only help you in interviews but also demonstrate your passion and commitment to the role.
✨Tip Number 2
Engage with our current social media channels before applying. By interacting with our content, you can gain insights into our brand voice and community, which will be beneficial during discussions in the interview.
✨Tip Number 3
Prepare to discuss specific campaigns you've led in the past. Highlight your role in developing strategies, managing teams, and analyzing performance metrics to showcase your leadership experience.
✨Tip Number 4
Network with professionals in the education sector or those who have worked at Touchstone Education. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Head of Social Media
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in social media management and leadership. Emphasize any successful campaigns you've led and the impact they had on brand awareness and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media and how your skills align with the company's goals. Mention specific strategies you would implement to enhance their social media presence.
Showcase Your Analytical Skills: Provide examples of how you've used data analytics to track social media performance and make informed decisions. Highlight any KPIs you've established and how they contributed to campaign success.
Demonstrate Leadership Experience: Discuss your experience managing teams and how you've inspired and developed team members. Share examples of how you've fostered collaboration and creativity within your team.
How to prepare for a job interview at Touchstone Education
✨Showcase Your Social Media Expertise
Be prepared to discuss your previous social media strategies and campaigns in detail. Highlight specific examples where you successfully increased engagement or brand awareness, and be ready to explain the data behind your decisions.
✨Demonstrate Leadership Skills
Since this role involves managing a team, share experiences that showcase your leadership abilities. Talk about how you've motivated your team, resolved conflicts, or fostered collaboration to achieve common goals.
✨Stay Updated on Trends
Research current social media trends and emerging platforms before the interview. Be ready to discuss how you would incorporate these trends into the company's strategy to maintain a competitive edge.
✨Prepare Data-Driven Insights
Bring examples of how you've used analytics to inform your social media strategies. Discuss key performance indicators (KPIs) you've established in the past and how you've used data to make strategic recommendations.
