At a Glance
- Tasks: Lead innovative marketing strategies to boost brand awareness and customer engagement globally.
- Company: Join Touchlight, a pioneering company in cell-free DNA technology and genetic medicine.
- Benefits: Enjoy flexible working, competitive pay, and a vibrant workplace culture.
- Why this job: Make a real impact in the genetic medicine field while leading a dynamic marketing team.
- Qualifications: 10+ years in senior marketing roles with a focus on genetic medicine and proven success.
- Other info: Diverse and inclusive environment that values innovation and collaboration.
The predicted salary is between 48000 - 72000 £ per year.
Touchlight pioneers scalable, cell-free DNA technology, transforming gene therapy and genetic medicine. With a commitment to innovation, excellence, and a diverse team, we push boundaries to deliver safer, more efficient solutions for the future. At Touchlight, we have reimagined DNA production to meet the evolving needs of innovators. Our patented synthetic DNA vector, dbDNATM, and cell-free enzymatic manufacturing platform deliver DNA with unmatched speed, scale, and purity, helping you move faster from discovery to clinic.
Whether you are developing mRNA, viral vector, or vaccines, Touchlight helps you overcome the limits of plasmid manufacturing. No fermentation. No antibiotics. No cell banking. Just high-quality RUO or GMP DNA, ready when you need it.
Role Overview
You will be critical in driving Touchlight's product promotion, brand awareness, and customer engagement globally. We are looking for a Head of Marketing who will lead all our marketing activities from lead/demand generation, campaign management, brand awareness, social media, digital, advertising, content, and creative projects. Responsibilities include developing plans to help establish our brand, allocating resources to different projects, and setting short-term and long-term department goals. Ultimately, you will run our Marketing department to drive demand and consequently marketing-generated revenue.
Responsibilities
- Develop and execute a comprehensive, data-driven marketing strategy to drive growth and brand awareness in conjunction with commercial stakeholders.
- Lead the marketing strategy, from demand generation to content marketing, and campaign management.
- Drive lead generation and conversion through innovative digital marketing strategies, including SEO, SEM, email campaigns, webinars, and social media marketing.
- Define and monitor key performance metrics (KPIs) to ensure the marketing team is meeting goals and objectives.
- Utilize marketing automation tools and CRM systems (e.g., HubSpot, Salesforce) to track, analyze, and optimize campaigns and lead nurturing efforts.
- Use data and analytics to measure campaign performance, generate insights, and continuously improve marketing ROI.
- Manage and optimize the lead funnel to convert leads into qualified opportunities and customers, working closely with the Sales team to ensure smooth handoffs and a seamless sales process.
- Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration, creativity, and data-driven decision making.
- Recruit, retain, and develop top-tier marketing talent, ensuring team members have the necessary skills and resources to succeed.
Requirements
- A proven recent track record of marketing success in the Genetic Medicine market, DNA Services, Biologics, Business Development (or related) industry.
- 10+ years senior marketing leadership experience successfully executing Go to Marketing Strategies in conjunction with Sales Partners.
- Experience of setting up successful marketing processes in line with commercial strategy.
- A detailed understanding of CDMO services, production and manufacturing processes and regulations.
- Exceptional creative and presentation skills.
- Strong analytics and forecasting experience.
- A self-starter, with a desire to meet targets and drive success.
- Innovative, pragmatic, team-focused and customer-oriented personality.
- BA/BSc or equivalent educational background.
Touchlight is a successful scale-up business with a record of world-leading innovation and a welcoming, entrepreneurial culture. We make Touchlight an extraordinary place to work by providing our employees with incredible facilities, flexible working, and a competitive benefits and remuneration package.
A Place for Everyone
We believe diversity drives innovation and for that reason we strongly encourage those from all backgrounds to apply for roles at Touchlight. We are an equal opportunity employer and aim to build a workforce that is truly representative of the communities in which we operate and our customers. If you need reasonable adjustments at any point in the application or interview process, please speak with the HR team who will be happy to support you.
Head of Marketing in London employer: Touchlight
Contact Detail:
Touchlight Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and projects. This is a great way to stand out and give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each company. Research Touchlight’s values and mission, and align your application to show how you can contribute to their goals. Make it personal!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a chance to reiterate why you’re the perfect fit for the Head of Marketing position.
We think you need these skills to ace Head of Marketing in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Head of Marketing role. Highlight your experience in the Genetic Medicine market and how it aligns with Touchlight's innovative approach. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements: Don’t just list your responsibilities; share your successes! Use specific examples of how you've driven growth or improved brand awareness in previous roles. We love numbers, so if you can quantify your achievements, even better!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who’s not only skilled but also a great fit for our culture. Share your passion for marketing and how you can contribute to our mission at Touchlight.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Touchlight
✨Know Your DNA
Make sure you understand the ins and outs of Touchlight's cell-free DNA technology. Familiarise yourself with their products, like dbDNATM, and how they revolutionise gene therapy. This knowledge will show your genuine interest and help you connect your marketing strategies to their innovative solutions.
✨Showcase Your Marketing Mastery
Prepare to discuss your previous successes in marketing, especially in the Genetic Medicine or related fields. Bring specific examples of campaigns you've led, focusing on data-driven results. This will demonstrate your ability to drive brand awareness and customer engagement effectively.
✨Be a Team Player
Touchlight values collaboration, so be ready to talk about how you've built and mentored high-performing teams in the past. Share your approach to fostering creativity and data-driven decision-making within your team, as this aligns with their culture.
✨Metrics Matter
Brush up on key performance indicators (KPIs) relevant to marketing. Be prepared to discuss how you've defined, monitored, and optimised these metrics in your previous roles. Showing that you can use analytics to improve marketing ROI will resonate well with the interviewers.