Digital PR Lead/Head of Digital PR

Toucan International operates with a clear and simple mission: to deliver tangible, bottom-line results for our clients. We specialise in Digital PR and SEO, but with a crucial difference. Unlike agencies that prioritise reach and other vanity metrics, we champion a data-driven and SEO-first approach to Digital PR. Our focus is laser-sharp: demonstrating how strategic Digital PR directly impacts organic search performance, driving increased conversions and boosting bottom-line revenue. We believe in results that matter.

Role highlights:

• Lead and oversee day-to-day running of the Toucan International Digital PR team
• Own and help shape the department how you want to work
• Support and lead strategy across a range of established UK and international brands
• Earn up to 10% of base salary
• Join a multi-award winning team

The ideal candidate will work alongside the PR Director in shaping the business’ Digital PR and SEO strategy. The successful candidate will have a strong knowledge of Digital PR and a wealth of experience to call upon when it comes to ensuring the team delivers types of ideas and formats that are too good for journalists to ignore and that secures quality links and coverage. They will oversee work and aid the team on a range of UK and international brands to ensure as well as providing support on new business opportunities.

We are looking for someone who:

• Has at least five years’ experience in a Digital PR or PR role
• Works well in a dynamic, creative and hard-working team
• Has a positive and proactive attitude and is happy to get stuck in to help bring ideas to life
• Delivers outstanding communications to the team and clients whether on the phone, in a presentation or writing an email
• Brings plenty of experience, enthusiasm and creativity to ideas sessions, and always provides excellent input and suggestions for ideas
• Great at finding solutions and problem solving to overcome obstacles
• Has an in depth understanding of SEO and the importance of Digital PR
• Has great general knowledge and interest in pop culture and how it can be used from a marketing and PR perspective
• Has a proven track record of mentoring and developing more junior team members
• Shares examples of great campaigns and industry trends with the team to demonstrate their knowledge and passion for the Digital PR and wider SEO industry
• Is familiar with software and tools such as Buzzstream, Ahrefs, Google Search Console

Day-to-day you will:

• Head up senior accounts and oversee execution of Digital PR strategy for key accounts.
• Lead key accounts’ ideations as well as feeding into wider ideations across accounts, eventually taking on overall responsibility for Toucan sign off of ideas and roadmaps across all accounts
• Lead internal Digital PR meetings with team
• Support PR Director on internal team communication and reinforcing standards across all client-focused activities
• Help maintaining PR/SEO best practices adhered to across the Digital PR team
• Lead knowledge sharing across the team
• Help monitor and manage daily team workloads for across Digital PR accounts
• Support on training and development of Managers and Executives
• Reporting for clients and leading monthly and quarterly calls
• Regular reporting and communication of client results
• Line manage members of the team (dependent on experience)
• Support feeding into appraisal and performance reviews, and run performance reviews process
• Support on overarching strategy and best practices across all accounts
• Support on internal sign off on campaign ideas, data gathering and analysis, media lists and press releases for all accounts
• Work with relevant teams to help produce and sign off Digital PR activity
• Support teams on outreach and wider outreach strategy

Leadership responsibilities:

• Driving the development and execution of innovative ideas and initiatives to enhance our work and overall impact
• Taking a proactive approach to identifying gaps in our digital PR offering and implementing effective solutions
• Offering strategic guidance to team members on idea generation, media pitching, and client communication
• Mentoring team members by supporting their personal growth, setting goals, and guiding their professional development
• Leading new business pitches and contributing to the agency’s growth through compelling proposals.

Agency Contributions:

• Supporting the promotion of our digital PR expertise by contributing to marketing efforts, such as blog content and social media
• Enhancing our presence in the industry by pursuing thought leadership opportunities, including speaking engagements and participation in key events (both online and in person).

Personal Attributes:

• Proactive & leadership skills: You don’t wait to be asked – you take initiative, own projects, and lead by example with an experience that means you have seen it all before and know how to respond.
• Results-Driven: You’re laser-focused on achieving measurable results and driving real ROI for our clients!
• Problem-Solving: You love a good challenge and are resourceful in finding creative solutions to the range of issues that get thrown the way of someone in the industry.
• Adaptable: You can thrive in a fast-paced, ever-changing industry. You embrace change and adapt quickly.
• Team Player: You’re a collaborator at heart and love working effectively within a team to achieve shared goals.
• Digital PR Expert: You’re genuinely passionate about the latest ideas and trends that bring success in the industry and have a drive to be at the front of the queue when it comes to putting theory into practice.

Benefits:

• £40-50k starting salary (DOE)
• Earn up to 10% Bonus of base salary
• 31 days paid leave (including bank holidays)
• Employee company share options
• Fully remote working (UK-based applicants only)
• Company Pension Scheme

Does this sound like you? Please submit your CV and document your experience in similar roles and why they would fit with the roles and responsibilities for this position. Applications are being accepted immediately for initial interviews. No agencies or recruiters please.