Senior BD Executive

Senior Marketing & Business Development Executive

Leading international IP firm

London

Competitive, with excellent benefits

About the Company

We are delighted to be partnering with a leading International IP firm who are looking for a talented, proactive Senior Marketing & BD Executive to join their team based in London. This is a unique opportunity to support the development and execution of innovative marketing and business development strategies, in an environment that is forward-thinking and dynamic.

The firm has a brilliant reputation, and the marketing & BD team are encouraged to be creative and use insightful data and technology solutions to develop strategies and initiatives. The culture is very friendly and highly supportive, and they have an excellent track record of retaining their people.

About the Role

The remit of the role is broad and varied and includes:

• Assist in the design and implementation of marketing campaigns, including data-driven research, content creation, and event support.
• Develop and update marketing materials.
• Manage CRM systems to track business development leads, opportunities, and relationships.
• Deliver training sessions to raise awareness and increase knowledge of technology solutions and platforms available to fee earners within the firm.
• Conduct research to identify growth opportunities and maintain targeting intelligence using data analytics.
• Utilise marketing technology and data analytics tools to develop existing clients and services, track key relationships, and measure the success of initiatives.
• Collaborate with senior BD team members to integrate data-driven intelligence into strategic planning.
• Report on marketing campaign success across various channels.
• Manage the directory submission process and additional sector/practice awards.
• Participate in the creation and maintenance of website material, credentials database, case studies, and similar items.
• Assist with pitches and tenders as required.

Qualifications

The successful candidate for this role will have:

• Proven experience in business development or marketing within legal or professional services.
• Self-motivated, proactive, and able to work independently and collaboratively.
• Strong data analysis skills with the ability to identify commercial opportunities.
• Ability to build relationships at all levels and confidently liaise with senior stakeholders.
• Organised with excellent communication skills.
• Proficiency in IT tools: Word, PowerPoint, Excel, and CRM systems.
• Ability to work to deadlines, multitask, and maintain attention to detail.
• Engaging, enthusiastic, confident, and approachable.

Benefits:

• Competitive salary
• Hybrid working
• Excellent career development opportunities, including tailored training programs and leadership mentoring.

Equal Opportunity Statement

As a responsible business, it is important that we represent the diversity of our people, our clients, and our communities. We believe that the firms that thrive are those with the most diverse team; that's why we work so hard to source the best talent from the broadest pool possible. As an equal opportunities employer, we strive to accommodate anyone who may have specific needs. If you require reasonable adjustments to be made during the selection process, please talk to a member of the recruitment team so that any required adjustments can be made in advance.