Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Manage and optimise paid media campaigns across Meta, Google, and TikTok.
- Company: Join a rapidly growing, inclusive brand with big ambitions.
- Benefits: Flexible remote work, competitive salary, and 25 days holiday.
- Why this job: Be part of a small team making a meaningful impact in the e-commerce space.
- Qualifications: 3 years' experience with Meta and Google; creativity and collaboration skills are a must.
- Other info: Opportunity to shape the future of a dynamic brand in the baby and parent retail sector.
The predicted salary is between 22400 - 25600 £ per year.
About the brand
Totter + Tumble is a rapidly growing, inclusive company with delightfully big ambitions and the very best cheerleaders in the business, our customers. Our founder, Susie, came up with the idea for our much loved playmats while searching for one that did not compromise on her home style, her children’s safety or her time. A playmat should fit seamlessly into family life with no end of day fuss required. Today, Totter + Tumble operates across the UK, United States, Europe and the UAE. Our small, parent run team of 18 has achieved so much and now we are looking ahead to what comes next and who wants to join us on the journey. If you enjoy working collaboratively on campaigns that drive brand awareness and sales, this could be the role for you.
You will work closely with the Marketing team to implement and deliver a robust funnel strategy across our UK, EU and US markets, creating personalised customer journeys and meaningful touchpoints throughout.
Who is this role for?
You are a proactive, data driven Paid Media Executive who is excited to help optimise and manage our online advertising campaigns. You will work across platforms including Meta, Google and TikTok to drive customer acquisition in our core markets, the UK, EU and US, delivering both brand awareness and sales focused campaigns. A minimum of two years’ experience using Meta and Google is essential. You are passionate about the power of social media and have a strong understanding of the Meta ecosystem. You are detail oriented, motivated and committed to producing high quality, engaging content. You will also need to be comfortable working remotely and flexibly, with the ability to manage and prioritise your own workload efficiently.
Role responsibilities
- Deliver the day to day execution of Totter + Tumble’s paid media strategy across Meta, Google and TikTok.
- Work closely with the Paid Media Specialist on campaign planning, set up, creative testing and ongoing optimisation.
- Analyse performance using tools including Google Analytics, Looker and platform dashboards, reporting on weekly and monthly results and identifying opportunities for growth.
- Apply a strong understanding of full funnel campaign set up, audience targeting and attribution to drive acquisition and sales.
- Bring a data driven mindset to interpreting performance metrics and optimising campaigns.
- Collaborate with the Content Coordinator to brief, test and refine on brand ad assets, using Canva to create and edit videos, images and graphics where needed.
- Manage Google Ads within an ecommerce environment, including Shopping campaigns and feed management.
- Stay up to date with paid media trends, platform updates and algorithm changes, adapting campaigns accordingly.
- Conduct competitor and market research to inform targeting and messaging.
- Be a proactive, organised and collaborative team player who can manage their own workload in a remote and flexible environment.
About you
- Essential: 3 years’ minimum experience across Meta and Google.
- Desirable: experience with additional channels such as TikTok, Pinterest or Bing, as well as experience in international markets or the baby and parent retail sector, would be beneficial.
- Be an active part of the wider Totter + Tumble team, contributing wherever needed in a growing small business.
- Have an eye for detail and design, with a strong appreciation for brand consistency.
- Be an excellent communicator and collaborator - adaptable, curious, and proactive.
- Be highly organised and self-motivated, able to prioritise projects and work independently.
- Enjoy getting involved beyond your core role, whether that’s assisting on photoshoots, supporting events, or brainstorming creative campaign ideas.
We’re a small and ambitious team of 18, where everyone makes a meaningful impact. Flexibility, creativity, and collaboration are key to our success - and we’re excited to welcome someone who will shape our next chapter of growth.
Terms and conditions
- Salary: to be discussed depending on experience, within the range £28-32K FTE.
- Permanent Contract
- Attendance: Your work will be mainly remote with regular in person meetings based in London. This could be subject to change.
- Part time, flexible working practices: 25-30 hours Monday-Friday (onboarding during core hours). Hours could increase as role develops.
- Holiday entitlement: 25 working days and bank holidays, pro rata.
- Pension contributions in accordance with statutory regulations.
How to apply
Please note a pre-requisite to this role is 3 years minimum Meta and Google platform experience. We’d love you to show your personality and creativity through your application. In a format of your choice, please send an overview of your skills and experience demonstrating why you think you would be a perfect fit for this position. Applications close on 16th February 2026. Please email your applications to our Paid Media Specialist: veronica@totterandtumble.co.uk
Please clearly detail:
- Your experience with Meta, Google and TikTok
- Your experience D2C
- Your experience in different markets (USA and EU)
Please note: only direct applications via email will be reviewed.
Paid Media Executive | Remote UK | 25-30 hours per week employer: Totter + Tumble
Contact Detail:
Totter + Tumble Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive | Remote UK | 25-30 hours per week
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, join relevant groups, and don’t be shy about sliding into DMs. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if it relates to paid media. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their products, and think about how your experience aligns with their goals. Be ready to discuss specific campaigns you've worked on and the results you achieved.
✨Tip Number 4
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Totter + Tumble team and are keen to be part of our journey.
We think you need these skills to ace Paid Media Executive | Remote UK | 25-30 hours per week
Some tips for your application 🫡
Show Your Personality: We want to see the real you! Use your application to showcase your creativity and personality. Whether it's through a unique format or a fun design, let us know what makes you tick.
Be Specific About Your Experience: When detailing your experience with Meta, Google, and TikTok, be as specific as possible. We love numbers and results, so share any metrics or achievements that highlight your success in these platforms.
Tailor Your Application: Make sure to tailor your application to the role. Highlight your experience in D2C and international markets, especially the USA and EU, as this is super relevant for us at Totter + Tumble.
Follow the Application Instructions: Remember, we only review direct applications via email. So, make sure to send your application to veronica@totterandtumble.co.uk and avoid applying through LinkedIn. We can't wait to hear from you!
How to prepare for a job interview at Totter + Tumble
✨Know Your Platforms Inside Out
Make sure you brush up on your knowledge of Meta, Google, and TikTok. Be ready to discuss specific campaigns you've worked on and how you optimised them. Showing that you understand the nuances of each platform will impress the interviewers.
✨Showcase Your Data Skills
Since this role is data-driven, prepare to talk about how you've used analytics tools like Google Analytics or Looker in past roles. Bring examples of how you've interpreted data to improve campaign performance, as this will demonstrate your analytical mindset.
✨Be Ready to Collaborate
Totter + Tumble values teamwork, so think of examples where you've successfully collaborated with others. Whether it’s working with content creators or marketing teams, showing that you can work well in a small team will be key.
✨Demonstrate Your Passion for the Brand
Research Totter + Tumble and their products before the interview. Be prepared to share why you're excited about their mission and how you can contribute to their growth. This will show that you're not just looking for any job, but that you're genuinely interested in being part of their journey.
