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For Companies At a Glance
- Tasks: Execute and optimise paid media campaigns across Meta, Google, and TikTok.
- Company: Join a rapidly growing, inclusive brand with big ambitions.
- Benefits: Flexible remote work, competitive salary, and 25 days holiday.
- Why this job: Be part of a small team making a meaningful impact in the e-commerce space.
- Qualifications: Minimum 3 years experience in paid media, especially Meta and Google.
- Other info: Collaborative environment with opportunities for creativity and growth.
The predicted salary is between 28000 - 32000 £ per year.
About the brand
Totter + Tumble is a rapidly growing, inclusive company with delightfully big ambitions and the very best cheerleaders in the business, our customers. Our founder, Susie, came up with the idea for our much-loved playmats while searching for one that did not compromise on her home style, her children’s safety or her time. A playmat should fit seamlessly into family life with no end of day fuss required. Today, Totter + Tumble operates across the UK, United States, Europe and the UAE. Our small, parent-run team of 18 has achieved so much and now we are looking ahead to what comes next and who wants to join us on the journey.
If you enjoy working collaboratively on campaigns that drive brand awareness and sales, this could be the role for you. You will work closely with the Marketing team to implement and deliver a robust funnel strategy across our UK, EU and US markets, creating personalised customer journeys and meaningful touchpoints throughout.
Who is this role for?
You are a proactive, data-driven Paid Media Executive who is excited to help optimise and manage our online advertising campaigns. You will work across platforms including Meta, Google and TikTok to drive customer acquisition in our core markets, the UK, EU and US, delivering both brand awareness and sales-focused campaigns. A minimum of two years’ experience using Meta and Google is essential. You are passionate about the power of social media and have a strong understanding of the Meta ecosystem. You are detail-oriented, motivated and committed to producing high quality, engaging content. You will also need to be comfortable working remotely and flexibly, with the ability to manage and prioritise your own workload efficiently.
Role responsibilities
- Deliver the day-to-day execution of Totter + Tumble’s paid media strategy across Meta, Google and TikTok.
- Work closely with the Paid Media Specialist on campaign planning, set up, creative testing and ongoing optimisation.
- Analyse performance using tools including Google Analytics, Looker and platform dashboards, reporting on weekly and monthly results and identifying opportunities for growth.
- Apply a strong understanding of full funnel campaign set up, audience targeting and attribution to drive acquisition and sales.
- Bring a data-driven mindset to interpreting performance metrics and optimising campaigns.
- Collaborate with the Content Coordinator to brief, test and refine on-brand ad assets, using Canva to create and edit videos, images and graphics where needed.
- Manage Google Ads within an e-commerce environment, including Shopping campaigns and feed management.
- Stay up to date with paid media trends, platform updates and algorithm changes, adapting campaigns accordingly.
- Conduct competitor and market research to inform targeting and messaging.
- Be a proactive, organised and collaborative team player who can manage their own workload in a remote and flexible environment.
About you
- Essential: 3 years’ minimum experience across Meta and Google.
- Desirable: experience with additional channels such as TikTok, Pinterest or Bing, as well as experience in international markets or the baby and parent retail sector, would be beneficial.
- Be an active part of the wider Totter + Tumble team, contributing wherever needed in a growing small business.
- Have an eye for detail and design, with a strong appreciation for brand consistency.
- Be an excellent communicator and collaborator - adaptable, curious, and proactive.
- Be highly organised and self-motivated, able to prioritise projects and work independently.
- Enjoy getting involved beyond your core role, whether that’s assisting on photoshoots, supporting events, or brainstorming creative campaign ideas.
We’re a small and ambitious team of 18, where everyone makes a meaningful impact. Flexibility, creativity, and collaboration are key to our success - and we’re excited to welcome someone who will shape our next chapter of growth.
Terms and conditions
- Salary: to be discussed depending on experience, within the range £28-32K FTE.
- Permanent Contract
- Attendance: Your work will be mainly remote with regular in-person meetings based in London. This could be subject to change.
- Part-time, flexible working practices: 25-30 hours Monday-Friday (onboarding during core hours). Hours could increase as role develops.
- Holiday entitlement: 25 working days.
Paid Media Executive | Remote UK | 25-30 hours per week in London employer: Totter + Tumble
Contact Detail:
Totter + Tumble Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive | Remote UK | 25-30 hours per week in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, join relevant groups, and don’t be shy about asking for informational interviews. You never know who might have a lead on that perfect role!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work, especially if you’ve got experience with Meta and Google ads. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. A little initiative can go a long way in landing that dream job.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team at Totter + Tumble. Let’s make magic happen together!
We think you need these skills to ace Paid Media Executive | Remote UK | 25-30 hours per week in London
Some tips for your application 🫡
Be Yourself: When you're writing your application, let your personality shine through! We want to get to know the real you, so don’t be afraid to show your enthusiasm for the role and the brand.
Tailor Your Application: Make sure to customise your application to highlight your experience with Meta and Google. We’re looking for someone who can hit the ground running, so showcase your relevant skills and achievements!
Keep It Clear and Concise: We appreciate a well-structured application. Keep your language clear and to the point, making it easy for us to see why you’d be a great fit for the Paid Media Executive role.
Apply Directly Through Our Website: Remember, we only review applications sent directly via email. So, make sure to follow the instructions and send your application our way through the right channel!
How to prepare for a job interview at Totter + Tumble
✨Know Your Platforms
Make sure you brush up on your knowledge of Meta, Google, and TikTok. Be ready to discuss specific campaigns you've worked on and how you optimised them. Showing that you understand the nuances of each platform will impress the interviewers.
✨Data-Driven Mindset
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've analysed performance metrics and what changes you made based on those insights. This role is all about optimisation, so demonstrating your analytical skills is key.
✨Collaborative Spirit
Since you'll be working closely with the marketing team, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how you’ve contributed to team success in past roles. They want someone who can fit into their small, dynamic team.
✨Stay Current with Trends
Show that you're not just experienced but also passionate about the industry. Research recent trends in paid media and be prepared to discuss how they could apply to Totter + Tumble's strategy. This will demonstrate your enthusiasm and commitment to staying ahead in the field.
