At a Glance
- Tasks: Manage and grow partnerships with iconic brands like NFL and F1, driving innovation and engagement.
- Company: Join Tottenham Hotspur, a legendary football club transforming North London and beyond.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and community impact.
- Why this job: Be part of a team that shapes the future of sports partnerships and engages global audiences.
- Qualifications: Experience in sports or entertainment, strong creative and strategic thinking skills.
The predicted salary is between 36000 - 60000 £ per year.
Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women's Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.
We offer world-class facilities: In 2019, we opened our state-of-the-art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year.
We’re at our brightest when we’re all together. Our Club, our teams, our community. There is only one Hotspur.
Role Purpose
We are seeking a Strategic Partnership Manager to support the Head of IA&SP in the planning, development, and delivery of partnerships with the Club’s strategic partners (NFL, F1, Premier League and more). This role sits within the commercial team.
This individual will play a critical role in shaping and delivering best-in-class activations, acting as a key driver of innovation, creative thinking, and future growth. This role is centred around delivering incremental revenue, expanding the Club and Stadium's reach and engagement and activating key strategic partners.
Key Responsibilities
- Manage and grow existing relationships with key strategic partners, maximising activation opportunities, rights utilisation, and long-term value.
- Foster year-round collaboration with partners, centred around creative and growth.
- Create, manage, and evolve an “always-on” activation plan to strengthen the Club’s presence, relevance, and influence across the US.
- Own and manage the Club’s relationships with key partnership stakeholders, ensuring alignment with broader Club objectives.
- Manage the delivery of partnership rights throughout the season, ensuring rights are optimised, strategically activated, and delivered to a high standard.
- Lead the creative approach to partnership activations, bringing fresh thinking, new formats, and innovative ideas that resonate with global audiences.
- Work collaboratively across departments.
- Contribute towards influencer and talent-led activations, from concept development through to on-the-ground execution.
- Continuously challenge existing approaches by examining industry best practice, emerging trends, and how leading leagues, clubs, and rights holders activate in international markets.
- Work closely with the Club’s content and communications teams to amplify partnership activity, events, and activations across owned and partner channels.
- Ensure storytelling and messaging is consistent, impactful, and aligned with both partner objectives and Club brand values.
- Manage activation budgets effectively, ensuring strong commercial discipline and return on investment.
- Lead and coordinate external agencies, including creative, event, influencer, and talent agencies, ensuring high-quality delivery and clear accountability.
- Oversee project timelines, scope, and delivery, ensuring activations are executed on time and within budget.
Person Specification
- Experience in sports, fashion, lifestyle, or entertainment preferred.
- Proven experience delivering live events and experiential activations, ideally from an agency environment.
- Strong experience working with talent, influencers, and event agencies, including briefing, contracting, and on-site delivery.
- Demonstrated ability to think creatively and strategically, translating partnership rights into compelling, audience-first activations.
- Solid understanding of the global sports landscape, including how leagues and rights holders activate across international markets.
- Experience managing budgets and agencies, with strong organisational and project management skills.
- Confident stakeholder manager, able to collaborate cross-functionally and influence internally and externally.
Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.
We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Strategic Partnership Manager employer: Tottenham Hotspur Football Club
Tottenham Hotspur is not just a football club; it's a vibrant community that champions innovation and collaboration. As a Strategic Partnership Manager, you'll thrive in a dynamic environment that values creativity and growth, all while working from our state-of-the-art stadium in North London. With a commitment to employee development and a culture that celebrates diversity, Spurs offers a unique opportunity to be part of a transformative journey that impacts both the club and the local community.
Contact Details:
Tottenham Hotspur Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Strategic Partnership Manager
✨Get Involved in Local Sports Communities
Dive into your local sports scene! Attend community games, coaching sessions, and meet-ups. Building relationships with coaches and team managers can help you uncover job opportunities before they even hit the job boards.
✨Leverage Internships and Volunteering
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✨Visit Sports Job Fairs
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We think you need these skills to ace Strategic Partnership Manager
Some tips for your application 🫡
Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
Highlight Relevant Experience:When crafting your CV, focus on any relevant internships, volunteer work, or part-time jobs related to sports and recreation management. Make sure to quantify your achievements – did you increase team participation by a certain percentage or successfully lead a project? Numbers speak volumes!
Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Tottenham Hotspur Football Club aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Tottenham Hotspur Football Club
✨Highlight Your Passion for Sports
When chatting with Tottenham Hotspur Football Club, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
✨Showcase Your Management Skills
This role is all about managing resources and people, so be ready to discuss your leadership and organisational skills. Prepare some examples from your past experiences where you've successfully led a team or managed a project, particularly in a sports or recreation setting. Use the STAR (Situation, Task, Action, Result) technique to make your answers concise and impactful.
✨Be Prepared for Scenario-Based Questions
Expect case studies or scenario-based questions that assess your problem-solving and decision-making skills. You might be asked how you would handle a tricky situation, such as resolving a conflict between team members or managing a crisis during a major event. Think through these scenarios and practice how you’d articulate your thought process and solutions.
✨Demonstrate Enthusiasm for Team Collaboration
In the sports and recreation management field, teamwork is essential. During the interview, be prepared to discuss how you work within a team and foster a collaborative environment. Share success stories where teamwork led to a positive outcome, emphasising how you built relationships and encouraged participation among team members to achieve a common goal.
