At a Glance
- Tasks: Manage partnerships with top brands like Coca Cola and Kraken to elevate our club's presence.
- Company: Join the iconic Tottenham Hotspur Football Club, a leader in sports innovation.
- Benefits: Be part of a dynamic team with opportunities for growth and development.
- Other info: Flexible hours, including evenings and weekends, to engage with exciting events.
- Why this job: Make an impact in the sports industry while working with global brands.
- Qualifications: Experience in marketing and partnership activation, with a passion for sports.
The predicted salary is between 36000 - 60000 £ per year.
About Tottenham Hotspur Football Club Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history. We offer world‑class facilities: In 2019, we opened our state‑of‑the‑art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change—creating 4,000 jobs and injecting £300 million into the local economy every year.
The Role We’re currently recruiting a Partnerships Manager to manage a variety of partnerships, including Kraken, Coca Cola, Yeti and Moet to help us take things to the next level.
Job Overview The role of the Partnerships Manager is the day‑to‑day account direction and relationship management with each of the partners and suppliers in his or her pillar, working into a Partnership Lead. Together with their dedicated team, the individual will work with partners and suppliers across each of their touch points with the Club and be responsible for the Club’s partnership with the brands. Specifically the design, development and delivery of all product/brand campaigns and to work alongside Club colleagues in all other appropriate departments to activate the partnership effectively, including both digitally and through physical events and activations both domestically and internationally.
Key Responsibilities
- To be an interface between partners and suppliers and all other areas of the Club
- Ensure Club colleagues across the business have a thorough understanding of partners including both their brand positioning and product ranges
- To develop and deliver high profile and best in class product/brand marketing campaigns and detailed marketing and partnership activation plans
- If applicable, to oversee and work with the partners and suppliers on effective digital activations and content creation that generate reach and engagement
- To work with Club colleagues on effective budgeting processes for the department
- To support the partnership lead on partnership renewal processes
- To work with Club colleagues to implement research and measurement programmes that demonstrate return on partner investment and communicate those results through effective storytelling
- Assess rights tracking and rights packages on an ongoing basis, looking at additional packages of rights that would command additional fees
- Maintain a thorough understanding of the sports sponsorship marketplace to ensure the Club is fully informed of industry trends and well placed to maximise related opportunities
- Support the Club in achieving its overall objectives, including EDI
- Due to the nature of the industry and the role, some out‑of‑office hours work would be required from time to time including evenings, weekends and bank holidays
What you will bring
- Demonstrable marketing background
- Experience in partnerships activation either at an agency, rights holder or a brand active in the sports sponsorship sector
- Experience of managing a rights delivery programme, preferably in a sporting rights environment
- Proven ability to communicate effectively and to build strong relationships with colleagues and clients alike
- Extensive account and project management experience including a track record of working cross functionally
- Proven operational and team management experience
- An understanding of brand marketing and the marketing mix
- Commercially minded with an understanding of commercial contracts and experience of building and managing budgets
- Excellent understanding of the sports sponsorship landscape including in strategically important regions such as Asia and North America
- Able to travel occasionally with regular weekend work
- A passion for sport, entertainment and events
- Excellent Word, Excel, PowerPoint and Keynote skills are advantageous
The Tottenham Hotspur Way Is to push harder, rise higher and forge greater. We involve, inspire and elevate one another to be our best selves, to produce exceptional on and off the pitch. Every day brings us opportunities to improve and make the impossible, possible.
Our values that bind us
- DREAM THE IMPOSSIBLE – Impossible made possible when we think outside the box
- DARE TO CHANGE THE GAME – Relentlessly strive for glory and leave our mark on the world
- DO IT OUR WAY – Win the right way, never at all costs
Our Responsibility to you Safeguarding is fundamental to the success in all that we do. Successful candidates are to be reminded they would be subject to various background, DBS, and reference checks for this role.
Equal Employment Opportunity We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Seniority Level Mid‑Senior level Employment Type Full‑time Job Function Other Industries Spectator Sports and Sports Teams and Clubs
Partnerships Manager employer: Tottenham Hotspur Football Club
Tottenham Hotspur Football Club is an exceptional employer, offering a vibrant work culture that thrives on collaboration and innovation. With world-class facilities and a commitment to community impact, employees enjoy unique opportunities for professional growth while being part of a storied club that pushes boundaries in the sports industry. Join us in a role that not only fosters personal development but also contributes to the transformation of North Tottenham and the global football community.
Contact Details:
Tottenham Hotspur Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show your passion for the game! When you get the chance to chat with potential employers, let your love for sports shine through. Share your thoughts on recent matches or partnerships—this can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the club and its partners. Know their latest campaigns and how they engage with fans. This will help you demonstrate your understanding of their brand and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, go ahead and hit that apply button!
We think you need these skills to ace Partnerships Manager
Some tips for your application 🫡
Show Your Passion for Sport:When writing your application, let your love for sport shine through! Mention any relevant experiences or events that fuelled your passion. We want to see how you connect with the world of sports and how that can translate into your role with us.
Tailor Your Application:Make sure to customise your application to highlight your experience in partnerships activation and marketing. Use specific examples that relate to the role of Partnerships Manager. We’re looking for someone who understands our brand and can bring fresh ideas to the table!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon where possible. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our official website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining the Tottenham Hotspur family!
How to prepare for a job interview at Tottenham Hotspur Football Club
✨Know Your Partnerships
Before the interview, dive deep into Tottenham Hotspur's current partnerships. Understand the brands they work with, like Kraken and Coca Cola, and think about how you can contribute to these relationships. Being able to discuss specific campaigns or activations will show your genuine interest and knowledge.
✨Showcase Your Marketing Savvy
Prepare examples of past marketing campaigns you've managed, especially those related to sports sponsorships. Highlight your experience in developing and delivering successful brand activations. This will demonstrate your ability to create impactful partnerships that align with the club's vision.
✨Understand the Sports Sponsorship Landscape
Brush up on the latest trends in sports sponsorship, particularly in key regions like Asia and North America. Being informed about industry shifts will not only impress your interviewers but also show that you're ready to help Tottenham Hotspur stay ahead of the game.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and ability to manage relationships. Think of scenarios where you've had to navigate challenges in partnerships or marketing. Prepare to discuss how you would handle similar situations at Tottenham Hotspur, showcasing your strategic thinking and adaptability.
