At a Glance
- Tasks: Lead insights for partnership sales, driving data-driven decisions and storytelling.
- Company: Join Tottenham Hotspur, an iconic football club with a global fanbase.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and AI integration.
- Why this job: Be part of a new era, shaping the future of partnerships in football.
- Qualifications: Experience in audience insight and partnership performance analysis required.
The predicted salary is between 45000 - 55000 £ per year.
Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League.
From North London to the world, our fanbase spans continents, cultures, and generations.
Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history.
We are at our brightest when we’re all together.
Our club, our teams, our community.
We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our fans at the heart of everything we do as we continue to strengthen our connection with our DNA, our home, and each other.
We’re at our brightest when we’re all together. Our Club, our teams, our community.
Role Purpose
The Club is seeking a Partnership Insights Manager on our Commercial Operations team within Partnerships to lead and support the team’s insight-led sales and partner-servicing model, championing data-driven decisions that help Spurs win new business, grow revenue and renew current business.
Supporting every revenue generator, the role provides distinctive insight on our fans, audiences and partner brands to strengthen storytelling across the sales cycle, and leads the research, measurement and audience insight strategy for Partnerships.
The Partnerships Insights Manager is a trusted adviser to department leadership on sales and renewal processes, sets KPIs and return-on-objective measures with Partnership Activation; and helps sharpen prospecting and category selling, spot emerging opportunities.
Key Responsibilities
- Own category strategy and target lists alongside sales leadership with sizing new opportunities and areas in which align with revenue target and inventory focuses.
- Act as the research resource for partnership sales, supplying the data behind the Spurs partner proposition and presenting data-led ROI stories.
- Own the measurement framework and set measurement plans for current partners, curating framework based on partner KPI’s and defining partnership performance success.
- Sign off dashboards, quarterly reviews and mid- and end-of-season reports, acting as the data point of contact for internal and external stakeholders.
- Build value cases for priority renewals and replacement targets for any category at risk.
- Manage third-party research supplier, to ensure all research needs are met and each tool is used effectively.
- Build strong relationships with internal stakeholders from other departments and assist in the development of data and measurement strategies for Partnerships.
- Provide audience evidence for packaging, pricing and rate-card reviews with the Commercial Operations Manager.
- Run the quarterly opportunity review, tracking market trends and Premier League, FA and UEFA rule changes to spot new categories and inventory.
- Champion AI innovation across research, analysis and reporting, setting priorities for its use and checking AI-assisted outputs against Club policies.
- Line manage and develop a Partnership Insights Executive through mentorship and fostering a collaborative, data driven culture.
Person Specification
- Personal Attributes
- Commercially curious, with an analytical and strategic mindset.
- Solutions-focused and innovative, with an appetite for AI and new research methods.
- Collaborative, building trusted relationships with colleagues, partners and suppliers.
- Accountable for high standards, with close attention to detail and sound judgement.
- Supportive people manager who develops others and prioritises competing demands effectively.
Skills and experience
- Proven experience in audience insight, research, sponsorship strategy or partnership performance analysis, ideally within sport, entertainment, media, a brand, an agency or a rights holder.
- Experience supporting a revenue-generating team, with a clear understanding of how insight drives prospecting, sales, activation and renewals.
- Strong quantitative and qualitative analysis, including research principles such as sampling and survey design, and building credible ROI and impact models.
- Experience setting partner KPIs and running measurement and recap programmes, including sponsorship valuation, brand tracking or media measurement.
- Advanced Excel and Power Point skills, with experience in Power BI or a comparable tool and in working with CRM and reporting systems.
- Experience managing third-party research and data suppliers.
- Experience leading or developing analysts, with strong project management and prioritisation skills.
- Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do.
The Club follows a Safer Recruitment process for all roles.
Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.
We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Reasonable Adjustments
We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs.
Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.
Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.
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Partnership Insights Manager employer: Tottenham Hotspur Football Club
Tottenham Hotspur Football Club is an exceptional employer, offering a dynamic work environment where innovation meets passion for football. With a strong emphasis on employee growth and collaboration, you will have the opportunity to work alongside industry experts, utilising cutting-edge analytics to influence recruitment strategies. Located in the heart of London, the club fosters a culture of excellence and inclusivity, making it an ideal place for those looking to make a meaningful impact in the world of sports.
Contact Details:
Tottenham Hotspur Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Partnership Insights Manager
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We think you need these skills to ace Partnership Insights Manager
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Show Off Your Passion for Sports:In your cover letter, let your enthusiasm for sports and recreation shine through! We want to see your genuine interest in the industry and how it's shaped your career choices. Sharing specific experiences, like managing a team or organising an event, can really make you stand out.
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Tailor Your CV for Sports Management:Use a CV format that emphasises your skills in leadership, teamwork, and event coordination. Don’t forget to include specific training or certifications that relate to sports management, as these can set you apart from other applicants. We love seeing candidates with relevant qualifications!
Express Your Long-Term Goals:In your application, we want to see your career aspirations in sports management. Don’t hesitate to include how you envision your future in this industry and how joining Tottenham Hotspur Football Club aligns with those goals. We’re looking for candidates who are not just a perfect fit for the role but are also excited about growing with us!
How to prepare for a job interview at Tottenham Hotspur Football Club
✨Highlight Your Passion for Sports
When chatting with Tottenham Hotspur Football Club, make sure to express your genuine love for sports and recreation. Share experiences that showcase your passion, whether it's managing a local sports team, organising events, or simply being an active participant in various activities. This helps them see you're not just a fit on paper, but also someone who truly cares about the field.
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