At a Glance
- Tasks: Drive marketing planning and execution for an iconic football club.
- Company: Join Tottenham Hotspur, a legendary club with a global fanbase.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Other info: Fast-paced role perfect for problem solvers who thrive on collaboration.
- Why this job: Be part of a new era, shaping the future of marketing in sports.
- Qualifications: Strong organisational skills and experience in strategic marketing.
The predicted salary is between 49500 - 60500 £ per year.
Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Tottenham Hotspur is a club that’s always dared to push boundaries, breaking new ground, and rewriting history. We are at our brightest when we’re all together. Our club, our teams, our community. We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our supporters at the heart of everything we do as we continue to strengthen our connection with our home, each other, and the DNA of our club.
Role Purpose
We're looking for a commercially minded, highly organised and strategically focused Marketing Planning Lead to drive the planning, prioritisation and operational delivery of marketing activity across the Club. This individual will play a critical role in ensuring marketing efforts are aligned to our marketing objectives, balancing long-term strategic priorities with daily operational demands. They will act as the chief of marketing staff across marketing functions and key business stakeholders, driving clarity, accountability and execution excellence. Working across multiple teams, the Marketing Planning Lead will be responsible for developing planning frameworks, managing marketing roadmaps, optimising resource allocation and ensuring that marketing delivers. This role will suit an individual who thrives in fast paced environments, enjoys solving complex organisational challenges and can seamlessly switch between strategic thinking and hands-on operational delivery.
Key Responsibilities
- Translate Clubs priorities into clear, actionable marketing plans, ensuring strategic objectives are effectively delivered through marketing activity.
- Drive cross-functional alignment between marketing, commercial, digital, product and operational teams, ensuring activities are coordinated and prioritised effectively.
- Establish and maintain marketing governance processes, planning frameworks and ways of working that improve efficiency and accountability.
- Own and manage the integrated marketing roadmap, balancing strategic initiatives, BAU activity and emerging business priorities.
- Monitor capacity, resources and budget allocation across the marketing function, identifying risks, dependencies and opportunities for optimisation.
- Use data, insight and performance reporting to inform decision-making and continuously improve marketing effectiveness.
- Lead regular planning and review sessions, ensuring clear ownership, progress tracking and delivery against objectives.
Marketing Planning Lead employer: Tottenham Hotspur Football Club
Tottenham Hotspur Football Club is an exceptional employer, offering a dynamic work environment where innovation meets passion for football. With a strong emphasis on employee growth and collaboration, you will have the opportunity to work alongside industry experts, utilising cutting-edge analytics to influence recruitment strategies. Located in the heart of London, the club fosters a culture of excellence and inclusivity, making it an ideal place for those looking to make a meaningful impact in the world of sports.
Contact Details:
Tottenham Hotspur Football Club Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Planning Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tottenham Hotspur Football Club and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tottenham Hotspur Football Club are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tottenham Hotspur Football Club on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tottenham Hotspur Football Club. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Planning Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tottenham Hotspur Football Club. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tottenham Hotspur Football Club:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tottenham Hotspur Football Club’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tottenham Hotspur Football Club
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tottenham Hotspur Football Club will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tottenham Hotspur Football Club, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
