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- Tasks: Lead the marketing and content strategy for Tottenham Hotspur across all platforms.
- Company: Tottenham Hotspur is a prestigious football club known for innovation and community impact.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and collaboration.
- Why this job: Join a passionate team at a globally recognised club making a difference in sports.
- Qualifications: Proven experience in marketing, digital strategy, and a passion for football required.
- Other info: This role is full-time and based in London, with occasional presence at the training centre.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the Marketing and Content Director role at Tottenham Hotspur Football Club
Join to apply for the Marketing and Content Director role at Tottenham Hotspur Football Club
Marketing and Content Director – Tottenham Hotspur
Role: Marketing and Content Director
Company: Tottenham Hotspur Football Club
Location: London, UK (Training Centre – occasional presence at Lilywhite House)
Please note this role is managed by ODGERS – Link below:
About:
Founded in 1882, Tottenham Hotspur is one of the biggest names in English football. Based in North London, Spurs is a club that dares to dream, dares to challenge, and dares to lead – on and off the pitch.
With a world-renowned £1 billion stadium that hosts Premier League football, NFL International Series games, concerts, and more, and a state-of-the-art training centre supporting both the Men’s and Women’s teams, Spurs is a global brand rooted in community, innovation, and sustainability. The Club is the Premier League’s greenest, a leader in DEI, and a proud signatory of the UN Sports for Climate Action and Sports for Nature frameworks.
As Spurs continue to grow their global presence and deepen the connection with supporters, we are leading the search for a best in class Marketing and Content Director to lead the Club’s brand, digital, and content strategy at a crucial time for the Club.
Key Responsibilities:
- Lead the Club’s brand, marketing, and content strategy across all platforms and audiences.
- Oversee content creation and distribution across digital, social, and matchday channels.
- Own and grow the Club’s direct-to-consumer platform, SpursPlay.
- Drive audience growth, supporter engagement, and CRM innovation.
- Champion the Tottenham Hotspur brand locally and globally, with a focus on future generations of fans.
- Support commercial growth across sponsorship, retail, e-commerce, and visitor attractions.
- Lead a high-performing team across marketing, digital, and creative functions.
- Collaborate closely with the Communications Director to ensure aligned messaging and supporter-first storytelling.
The Individual:
- A proven marketing and content leader with experience in a dynamic, consumer-facing environment – ideally in sport, entertainment, or media.
- Deep understanding of digital marketing, CRM, and audience segmentation.
- Track record of driving brand growth, engagement, and commercial outcomes.
- Strong leadership, collaboration, and stakeholder management skills.
- Passionate about football, supporter culture, and the power of sport to inspire and unite.
- Creative, strategic, and values-driven, with a flair for innovation and storytelling.
How to Apply:
Please click on If you are unable to apply online, please email your application to
Please submit a full CV along with a covering letter which sets out your interest in the role and encapsulates the aspects of your experience most relevant to the required criteria.
Seniority level
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Seniority level
Director
Employment type
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Employment type
Full-time
Job function
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Job function
Marketing
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Industries
Sports Teams and Clubs
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Marketing and Content Director employer: Tottenham Hotspur Football Club
Contact Detail:
Tottenham Hotspur Football Club Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing and Content Director
✨Tip Number 1
Familiarise yourself with Tottenham Hotspur's brand values and recent marketing campaigns. Understanding their unique approach will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with current or former employees of Tottenham Hotspur or similar organisations. Engaging in conversations can provide valuable insights into the company culture and expectations for the role.
✨Tip Number 3
Stay updated on the latest trends in digital marketing and content strategy, especially within the sports industry. Being knowledgeable about current practices will demonstrate your commitment to innovation.
✨Tip Number 4
Prepare to discuss specific examples of how you've driven brand growth and engagement in previous roles. Highlighting measurable outcomes will showcase your effectiveness as a marketing leader.
We think you need these skills to ace Marketing and Content Director
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Marketing and Content Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with them.
Craft a Tailored Cover Letter: Your cover letter should express your passion for football and highlight your relevant experience in marketing and content strategy. Be specific about how your background can contribute to Tottenham Hotspur's goals and values.
Showcase Relevant Experience: In your CV, focus on your achievements in previous roles that relate to brand growth, audience engagement, and digital marketing. Use metrics to demonstrate your impact, such as increased engagement rates or successful campaigns.
Highlight Leadership Skills: Since this role requires strong leadership and collaboration, include examples of how you've successfully led teams or projects. Emphasise your ability to work with various stakeholders and drive results in a dynamic environment.
How to prepare for a job interview at Tottenham Hotspur Football Club
✨Show Your Passion for Football
Make sure to express your genuine love for football and how it drives your marketing strategies. Tottenham Hotspur is looking for someone who understands supporter culture, so share any personal experiences or insights that connect you to the sport.
✨Demonstrate Your Digital Savvy
Given the emphasis on digital marketing and content strategy, be prepared to discuss your experience with various digital platforms. Highlight specific campaigns you've led that drove audience engagement and brand growth, especially in a consumer-facing environment.
✨Prepare for Leadership Questions
As a Marketing and Content Director, you'll need strong leadership skills. Be ready to share examples of how you've successfully led teams, collaborated with stakeholders, and driven results in previous roles. This will showcase your ability to lead a high-performing team at Spurs.
✨Align with Spurs' Values
Research Tottenham Hotspur's commitment to sustainability, diversity, equity, and inclusion. During the interview, align your personal values and professional experiences with those of the club. This will demonstrate that you're not just a fit for the role, but also for the organisation's culture.
