Marketing Planning Lead in London

Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations.

Tottenham Hotspur is a club that’s always dared to push boundaries, breaking new ground, and rewriting history. We are at our brightest when we’re all together. Our club, our teams, our community.

We are entering a new era at Tottenham with a new club strategy, new leadership, and a focus on putting our supporters at the heart of everything we do as we continue to strengthen our connection with our home, each other, and the DNA of our club. A big part of achieving this is through our marketing department, a centre of excellence responsible for our Brand (what we say), our Creative (how we say it), and our Digital strategy (where we say it).

Role Purpose

We're looking for a commercially minded, highly organised and strategically focused Marketing Planning Lead to drive the planning, prioritisation and operational delivery of marketing activity across the Club.

This individual will play a critical role in ensuring marketing efforts are aligned to our marketing objectives, balancing long-term strategic priorities with daily operational demands. They will act as the chief of marketing staff across marketing functions and key business stakeholders, driving clarity, accountability and execution excellence. Working across multiple teams, the Marketing Planning Lead will be responsible for developing planning frameworks, managing marketing roadmaps, optimising resource allocation and ensuring that marketing delivers.

This role will suit an individual who thrives in fast paced environments, enjoys solving complex organisational challenges and can seamlessly switch between strategic thinking and hands-on operational delivery.

Key Responsibilities

• Translate Clubs priorities into clear, actionable marketing plans, ensuring strategic objectives are effectively delivered through marketing activity
• Drive cross-functional alignment between marketing, commercial, digital, product and operational teams, ensuring activities are coordinated and prioritised effectively
• Establish and maintain marketing governance processes, planning frameworks and ways of working that improve efficiency and accountability
• Own and manage the integrated marketing roadmap, balancing strategic initiatives, BAU activity and emerging business priorities
• Monitor capacity, resources and budget allocation across the marketing function, identifying risks, dependencies and opportunities for optimisation
• Use data, insight and performance reporting to inform decision-making and continuously improve marketing effectiveness
• Lead regular planning and review sessions, ensuring clear ownership, progress tracking and delivery against objectives

Person Specification

Skills & Experience

• Proven experience operating in a marketing planning, marketing operations, strategy or business planning role
• Strong strategic thinking skills, with the ability to connect marketing activity to wider business goals and commercial outcomes
• Exceptional operational and organisational capability, with experience managing complex plans, competing priorities and multiple stakeholders
• Highly analytical, comfortable working with data and insights to support planning, prioritisation and decision-making
• Excellent project management skills, with a track record of delivering large-scale initiatives from planning through to execution
• Strong stakeholder management and influencing skills, capable of building trusted relationships across all levels of an organisation
• Ability to challenge constructively, driving focus, clarity and alignment while balancing competing business needs
• Detail-oriented whilst maintaining a clear view of the wider strategic picture
• A proactive, solution-focused mindset, able to anticipate issues and implement effective operational improvements
• Comfortable operating at both a strategic and hands-on level, moving seamlessly between long-term planning and day-to-day delivery requirements

Personal Attributes

You're proactive, adaptable and energised by working at pace. You don't wait for direction or perfect conditions, you anticipate challenges, take ownership and find solutions. You enjoy bringing order to fast-moving environments and get genuine satisfaction from seeing plans successfully come to life.

You're a strong collaborator who can influence and inspire others, building trusted relationships across teams and bringing people together behind shared goals. You have the confidence to challenge constructively, the credibility to gain buy-in and the emotional intelligence to navigate complex stakeholder environments.

Most importantly, you're excited by the opportunity to shape the future of the marketing function, creating the processes, priorities and plans that enable teams to do their best work, deliver meaningful impact and drive long-term business success.

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required.

We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.

Reasonable Adjustments

We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.