Head of Communications - Brand and Campaigns

Founded in 1882, Tottenham Hotspur is an iconic English football club competing at the highest level of the men’s and women’s game. From North London to the world, our fanbase spans continents, cultures and generations. We are a Club built on belief, bravery and progress, always daring to push boundaries and rewrite what is possible. In 2019, we opened our world class Stadium, a £1bn landmark at the heart of North Tottenham’s regeneration. More than a football ground, it is a global stage for sport, culture and community, creating thousands of jobs and delivering significant social and economic impact. We are at our best when we move as one Club: our teams, our people, our supporters, our partners and our community, together. There is only one Hotspur. Tottenham Hotspur.

The Role

We are seeking a senior communications leader to drive campaign strategy, partner communications and planning discipline across the Club. This is a newly created leadership role, designed to strengthen how the Club brings together brand, commercial and communications activity. The successful candidate will work closely with the Chief Communications Officer, and Brand Marketing and Commercial teams to shape the scope, priorities and operating model of the role as the function evolves. Reporting to the Chief Communications Officer, the Head of Communications – Brand & Campaign Strategy leads the strategic architecture behind the Club’s consumer facing and partner communications. The role ensures that consumer, purpose and commercial ambition are translated into coherent, insight led campaigns that resonate with supporters and broader audiences. This position operates at the intersection of football culture, brand marketing and commercial growth. It strengthens integration across the Communications function and sets the strategic standards that underpin major initiatives. Central to the role is bringing the Club’s purpose to life beyond the pitch. Working closely with other Comms and Marketing leaders, this role will ensure that off pitch activity reflects who we are, what we stand for and how we connect with supporters, partners and communities. This is a senior, hands‑on leadership role combining strategic thinking, consumer instinct and cross functional influence, with the opportunity to help shape how the Club structures and delivers integrated communications campaigns in the future.

Key Responsibilities

• Lead communications strategy and planning for all major partner campaigns and activations
• Ensure commercial narratives are authentic, culturally relevant and aligned to Club positioning
• Integrate partner campaigns within the wider communications calendar
• Elevate partner storytelling to reinforce supporter connection and long-term reputation
• Act as senior strategic lead across high profile commercial initiatives

Communications Planning & Strategy Discipline

• Own and embed the integrated communications planning framework across the Club
• Lead campaign architecture from insight through execution and evaluation
• Introduce consistent briefing, prioritisation and measurement standards
• Strengthen cross functional planning between Communications, Marketing and Commercial teams
• Ensure clarity of audience, message hierarchy and channel strategy across major initiatives

Brand Marketing Integration

• Serve as the primary communications partner to the Brand Marketing team
• Shape communications strategies for major consumer campaigns including season launches, kit releases, player milestones and cultural platforms
• Ensure owned, earned and partner channels amplify marketing impact cohesively
• Champion a clear consumer perspective across all communications activity
• Work with internal teams to translate the Club’s purpose into tangible off pitch narratives
• Ensure community, commercial and brand initiatives reinforce a consistent identity
• Balance commercial objectives with supporter credibility

Functional Leadership

• Act as a senior leader within the Communications function
• Partner closely with the Head of Football Communications and Corporate Communications to ensure strategic alignment
• Raise strategic standards across the team and mentor emerging talent
• Contribute to long term communications strategy alongside other Comms leaders

Insight and Measurement

• Drive a measurement focused culture, establishing clear success metrics across reputation, reach, sentiment and cultural impact
• Use audience, cultural and reputational insight to inform decisions and continuous improvement

Why Join Us

Tottenham Hotspur is entering a new phase of alignment and ambition. This newly created role offers a rare opportunity to help shape how the Club integrates brand, commercial and communications storytelling across campaigns and partnerships. The successful candidate will play a central role in defining how the Club’s purpose is expressed, how its campaigns land and how its communications function evolves for the future.

What We’re Looking For

• Significant experience in senior communications or campaign strategy roles within sport, culture, media or matrix organisations
• Proven track record of leading integrated communications campaigns across multiple audiences and priorities
• Strong strategic instincts with the ability to translate vision into disciplined execution
• Deep understanding of brand building across cross-functional communications
• Confidence working with senior stakeholders and influencing at executive level
• A collaborative leader who builds culture, clarity and high performing teams
• Calm judgement, strong instincts and resilience in fast paced, high-profile environments
• Due to the nature of the role, occasional evening and weekend work will be required

Safeguarding & Recruitment Statement

Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required. We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.