At a Glance
- Tasks: Analyse eCommerce data, generate insights, and optimise performance for Spurs Shop.
- Company: Join the iconic Tottenham Hotspur, a Premier League football club with a global fanbase.
- Benefits: Gain valuable experience in a dynamic environment with opportunities for growth.
- Other info: Inclusive recruitment process; early applications encouraged due to high demand.
- Why this job: Be part of a team that drives innovation and enhances customer experiences in eCommerce.
- Qualifications: 2:2 degree in relevant field and experience in analytics or eCommerce roles.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Who Are We
Founded in 1882, Tottenham Hotspur is an iconic English football club, playing in the Premier League and Women’s Super League. From North London to the world, our fanbase spans continents, cultures, and generations. Spurs is a club that’s always dared to push boundaries, breaking new ground and rewriting history. We offer world-class facilities: In 2019, we opened our state‑of‑the‑art Stadium, a £1 billion landmark that’s the beating heart of North Tottenham’s transformation. More than just a football ground, it’s an engine of change — creating 4,000 jobs and injecting £300 million into the local economy every year. We’re at our brightest when we’re all together. Our Club, our teams, our community. There is only one Hotspur. Tottenham Hotspur.
Please note we will only consider applications with a CV and Cover Letter.
Role Purpose
The Junior eCommerce Data Analyst will generate insights and reporting, and support eCommerce strategy and optimisation initiatives. The goal is to help leverage a brand-new technology stack to its full potential.
Key Responsibilities
- Work closely with the eCommerce Strategy & Insights Manager to analyse, optimise and report on Spurs Shop performance.
- Generate actionable reports and dashboards, communicate findings to the broader team and cross‑functional stakeholders.
- Work cross‑functionally with other departments to solve problems and improve the customer experience.
- Complete ad hoc data requests.
- Identify growth opportunities and areas of improvement in the user journey.
- Align reporting with the Business Analytics team, ensuring a cohesive message is communicated across the club.
- Liaise with the web development team and data consultancy to maintain and improve event tracking.
- Attend insight sharing sessions with other analysts from around the club.
- Stay up-to-date with the latest news and innovations in user experience, advertising and technology.
- Attend regular industry webinars and communicate macro context to the E‑commerce team.
Person Specification
Qualifications / Training
- Preferably a 2:2 (or equivalent) Bachelor’s degree in Economics, Business, Marketing, Statistics or other relevant subject. Completed or on track to complete in spring 2026.
Skills & Experience
- Experience in an analytics, insights, research, or numerate e‑commerce or marketing role. Internships and graduate schemes inclusive.
- Excellent written, verbal, and visual communication skills.
- Understanding of eCommerce principles and KPIs.
- A system thinker who understands the inherent trade‑offs surrounding traffic quantity and quality, conversion rates and average order values.
- Advanced Excel proficiency. (Pivot tables, XLOOKUP / INDEX‑MATCH, nested IF statements, other complex formulas and data manipulation).
- Experience with Salesforce Commerce Cloud, BigCommerce, Shopify, or other E‑commerce platforms is advantageous.
- Conceptual understanding of A/B testing.
- Familiarity with Google Analytics 4, Mixpanel, or other web analytics tools is advantageous.
- An understanding of fundamental statistics concepts is advantageous. Ideally, you’ll be able to interpret coefficients, p‑values, and confidence intervals.
- Fundamental understanding of SQL is advantageous.
- Experience with Business Intelligence / Data Visualisation tools such as Tableau, Power BI, ThoughtSpot or Looker is advantageous. Moving forward, the business will be using Tableau.
Personal Attributes
- Analytical mindset with strong problem‑solving skills.
- Thinks ahead, generates ideas, challenges the status quo.
- Asks “why?” and “so what?”.
- Values & respects others, builds relationships.
- Comfortable working both collaboratively and independently.
- Takes pride in delivering to a high standard.
- Takes responsibility and ownership.
- Strong interpersonal skills, comfortable communicating with stakeholders of all levels.
- High attention to detail.
- Curious and eager to learn new tools and techniques.
Safeguarding & Recruitment Statement
Safeguarding is fundamental to the success in all that we do. The Club follows a Safer Recruitment process for all roles. Successful candidates are to be reminded they would be subject to proportionate background, DBS and reference checks as required. We welcome applications from anyone regardless of age, disability, gender, race, or ethnic and national origins, religion or belief, or sexual orientation.
Reasonable Adjustments
We are committed to providing an inclusive and accessible recruitment process and will make reasonable adjustments at any stage of the application or interview process to support candidates with disabilities or specific needs. Please let us know if you require any adjustments so that we can ensure you have a fair and positive experience.
Please note that we reserve the right to close this vacancy early should we receive a high volume of applications or due to business needs, so early applications are encouraged.
Junior eCommerce Data Analyst employer: Tottenham Hotspur Football & Athletic Co Ltd
Contact Detail:
Tottenham Hotspur Football & Athletic Co Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior eCommerce Data Analyst
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Tottenham Hotspur on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into eCommerce trends and Spurs' recent initiatives. Show us that you’re not just passionate about data but also about how it can elevate the club's performance.
✨Tip Number 3
Practice your communication skills! You’ll need to explain complex data insights clearly. Try explaining your findings to a friend or family member who knows nothing about eCommerce – if they get it, you’re golden!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of the Spurs family.
We think you need these skills to ace Junior eCommerce Data Analyst
Some tips for your application 🫡
Tailor Your CV and Cover Letter: Make sure your CV and cover letter are tailored to the Junior eCommerce Data Analyst role. Highlight relevant skills and experiences that align with the job description, especially your analytical mindset and any eCommerce experience.
Show Off Your Data Skills: Since this role is all about data, don’t shy away from showcasing your Excel proficiency and any experience with analytics tools like Google Analytics or Tableau. Include specific examples of how you've used these skills in past roles or projects.
Communicate Clearly: We value excellent communication skills, so make sure your application reflects that. Use clear, concise language in your CV and cover letter, and don’t forget to explain how you can communicate findings effectively to stakeholders.
Apply Through Our Website: To ensure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to receive your application and keep track of it during the hiring process.
How to prepare for a job interview at Tottenham Hotspur Football & Athletic Co Ltd
✨Know Your Numbers
As a Junior eCommerce Data Analyst, you'll be expected to understand key performance indicators (KPIs) and analytics. Brush up on your knowledge of eCommerce metrics and be ready to discuss how you've used data to drive decisions in past roles or projects.
✨Showcase Your Technical Skills
Make sure to highlight your proficiency in Excel and any experience with tools like Google Analytics or Tableau. Prepare to discuss specific examples where you’ve used these tools to generate insights or reports, as this will demonstrate your hands-on experience.
✨Communicate Clearly
Strong communication skills are essential for this role. Practice explaining complex data findings in simple terms, as you’ll need to share insights with various stakeholders. Consider preparing a brief presentation or report to showcase your ability to communicate effectively.
✨Be Curious and Ask Questions
During the interview, show your enthusiasm for learning by asking insightful questions about the eCommerce strategy at Tottenham Hotspur. This not only demonstrates your interest in the role but also your analytical mindset and willingness to engage with the team.