At a Glance
- Tasks: Create engaging copy for blogs, social media, and marketing campaigns in the crypto space.
- Company: Join Tothemoon, a leading cryptocurrency exchange focused on user-friendly trading.
- Benefits: Enjoy competitive salary, flexible hours, remote work, and paid holidays.
- Why this job: Shape the future of finance while working with innovative digital assets.
- Qualifications: Experience in copywriting, especially in crypto or fintech, with a strong portfolio.
- Other info: Be part of an inclusive culture that values diversity and equal opportunity.
The predicted salary is between 28800 - 48000 Β£ per year.
Tothemoon is a cryptocurrency exchange designed to make trading crypto safe, simple, and accessible for everyone. Our platform allows both beginners and experienced traders to buy, sell, and trade digital assets securely and intuitively. We focus on providing a reliable, user-friendly trading experience with tools that help users manage their crypto confidently.
We are seeking an experienced and talented Copywriter to contribute to content creation across a variety of channels, including digital, print, video, email, PR, social media, and paid media campaigns. The Copywriter role sits within the Marketing team, supporting the entire organization with their communication, content, and marketing needs.
What You'll Do
- Produce a range of copy for marketing campaigns including but not limited to blogs, landing pages, and long form articles, social media posts, email newsletters, paid media ads, press releases, onsite copy and in-app copy.
- Write news articles, guides, and educational content for the website to explain products, features, and crypto topics to users.
- Produce short- and long-form video scripts for YouTube, Instagram, TikTok, and the website to support product launches, campaigns, and PR initiatives.
- Develop and evolve Tothemoon's brand voice across paid, organic, and owned platforms, leveraging your deep knowledge of the crypto space and tone.
- Support in the delivery of a detailed plan and roadmap for producing engaging, motivational and effective crypto content that resonates with target audiences and converts.
- Conduct keyword research and optimize content for search engines and user experience, including landing pages, emails, and ads.
- Reviewing copy and content performance, reporting your learnings to key stakeholders.
What We're Looking For
- Proven experience in copywriting for digital campaigns, PR, newsletters, banners, and educational content, ideally in crypto or fintech.
- Strong portfolio including news articles, guides, blog posts, press releases, social media content, and performance-driven marketing copy.
- Ability to simplify complex crypto and trading concepts into clear, compelling, and conversion-oriented messaging.
- Experience developing or maintaining a consistent brand voice across paid, organic, and owned channels.
- Excellent written and verbal communication and collaboration skills.
- Be a native English speaker, or have communication and copywriting skills at the level of a native English speaker.
- Strong understanding of cryptocurrency, digital assets, and trading concepts.
- Familiarity with SEO, keyword research, and content optimization for both search engines and user experience.
- Understanding of the marketing funnel, customer lifecycle, and performance metrics.
- Proficiency with tools such as Google Analytics, SEMrush, Ahrefs, Google Ads, Framer, WordPress, or other CMS and analytics platforms.
Why Join Us?
- Compensation: Competitive base salary
- Work-Life Balance: Paid holiday & flexible schedule, remote work
- Inclusive Culture: We value diversity and support equal opportunity at every level
At Tothemoon, you won't just be selling a product β you'll help shape how businesses interact with crypto. If you're hungry for deals, excited by innovation, and ready to help companies unlock the power of digital assets β we want to hear from you. Apply now and let's build the future of finance together.
Crypto Copywriter (Digital, PR & Content) in London employer: Tothemoon
Contact Detail:
Tothemoon Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Crypto Copywriter (Digital, PR & Content) in London
β¨Tip Number 1
Network like a pro! Reach out to people in the crypto space on LinkedIn or Twitter. Join relevant groups and engage in conversations. You never know who might have a lead on your dream job!
β¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best copywriting work, especially anything related to crypto. Share it on your social media and make sure itβs easy for potential employers to find.
β¨Tip Number 3
Tailor your approach! When you apply through our website, make sure to customise your application for each role. Highlight how your experience aligns with Tothemoonβs mission and values.
β¨Tip Number 4
Stay updated! Follow crypto news and trends to keep your knowledge fresh. This will not only help you in interviews but also show your passion for the industry when you chat with potential employers.
We think you need these skills to ace Crypto Copywriter (Digital, PR & Content) in London
Some tips for your application π«‘
Show Off Your Copywriting Skills: Make sure your application showcases your best copywriting work. Include a portfolio that highlights your experience with digital campaigns, PR, and educational content, especially in the crypto or fintech space. We want to see how you can simplify complex concepts into engaging copy!
Tailor Your Application: Donβt just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences mentioned in our job description. Show us how your background aligns with what weβre looking for at Tothemoon.
Be Authentic: Let your personality shine through in your writing. Weβre looking for someone who can develop and evolve our brand voice, so donβt be afraid to show us your unique style and perspective on crypto and trading topics.
Apply Through Our Website: We encourage you to apply directly through our website. Itβs the best way for us to receive your application and ensures youβre considered for the role. Plus, it shows us youβre serious about joining the Tothemoon team!
How to prepare for a job interview at Tothemoon
β¨Know Your Crypto Stuff
Make sure you brush up on your cryptocurrency knowledge before the interview. Understand key concepts, recent trends, and Tothemoon's offerings. Being able to discuss crypto confidently will show that you're not just a copywriter, but someone who truly gets the industry.
β¨Showcase Your Portfolio
Bring along a strong portfolio that highlights your best work in copywriting, especially in the crypto or fintech space. Include examples of blogs, social media posts, and any educational content you've created. This will give them a clear idea of your writing style and expertise.
β¨Tailor Your Answers
When answering questions, relate your experiences back to the job description. Talk about how you've simplified complex topics in your previous roles and how you can develop a consistent brand voice. This shows that you understand what theyβre looking for and can deliver.
β¨Ask Smart Questions
Prepare some insightful questions to ask at the end of the interview. Inquire about their current marketing strategies, how they measure content performance, or what tools they use for SEO. This demonstrates your genuine interest in the role and helps you assess if it's the right fit for you.