At a Glance
- Tasks: Lead PR strategies for TOTEME's Menswear, managing press and influencer relationships.
- Company: Join a cutting-edge fashion house with Swedish roots and modern aspirations.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Work in vibrant cities like London, Paris, or Stockholm with a focus on sustainability.
- Why this job: Be at the forefront of luxury fashion and shape brand narratives.
- Qualifications: 5+ years in PR, strong connections in high-end fashion, and excellent communication skills.
The predicted salary is between 50000 - 65000 £ per year.
About TOTEME TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style.
With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape.
Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces.
TOTEME was founded in 2014 by Elin Kling and Karl Lindman.
From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry.
The Role TOTEME is looking for a PR Manager - Menswear to join our team in London, Paris or Stockholm.
In this role, you will be responsible for the strategic development, management, and execution of TOTEME’s Menswear PR activities.
Acting as the company’s market specialist, you will be responsible for adapting and localizing the global PR strategy, press communications and events.
You will report to the Global Head of PR.
Responsibilities Manage and expand relationships with press, influencers, opinion formers, and industry leaders.
Grow brand awareness through news placements, event coverage, product placements, media grid creation and product seeding for brand ambassadors and press.
Lead and execute local PR projects, including store openings, events, and collaborations.
Manage guest lists for local events and press days, with support for global events and seasonal fashion shows.
Handle administrative duties, including managing the PR budget, coordinating store pulls, and meeting notes.
Foster strong working relationships with colleagues across various departments, including marketing, brand, store operations, trade, and logistics.
Participate in and contribute to TOTEME’s social and environmental sustainability strategy.
Your Profile 5+ years of relevant PR experience at an in-house fashion brand or agency.
Extensive knowledge of the high-end fashion segment, including brands, press, VIPs, influencers, and the evolving PR landscape across print, digital, and celebrity media.
Proven track record in managing and expanding relationships with key press, influencers, and industry leaders.
Strong organizational and project management skills, with a proven ability to lead local PR initiatives, including store openings, events, and collaborations.
Fluent in spoken and written English.
About You A TOTEME ambassador, aligned with our brand culture and values, and able to effectively communicate them in the market.
Strong communication skills, with the ability to negotiate effectively, share information clearly, and collaborate confidently with cross-functional teams.
Well-informed about current trends, the luxury market, consumer behavior, and competitors.
Positive, proactive, and self-motivated, with a can‑do attitude.
Able to work independently and as part of a team.
This is a full‑time position based at TOTEME’s Stockholm Head Office, London office or working independently from Paris. #J-18808-Ljbffr
PR Manager - Menswear (Paris/London/Stockholm) employer: TOTEME
TOTEME is an exceptional employer that fosters a creative and collaborative work environment, perfect for those passionate about high-end fashion. With a strong emphasis on employee growth and sustainability, team members are encouraged to develop their skills while contributing to meaningful projects in vibrant cities like London, Paris, and Stockholm. Joining TOTEME means being part of a forward-thinking fashion house that values innovation and style, offering unique opportunities to shape the future of menswear PR.
StudySmarter Expert Advice🤫
We think this is how you could land PR Manager - Menswear (Paris/London/Stockholm)
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like TOTEME!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including TOTEME.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for TOTEME.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at TOTEME!
We think you need these skills to ace PR Manager - Menswear (Paris/London/Stockholm)
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at TOTEME.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to TOTEME!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at TOTEME. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at TOTEME
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
