Assistant Store Manager in City of London

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations, and the notion of style. With an appreciation for how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are realized in authentic materials, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals, and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create women’s and men’s collections spanning ready-to-wear, shoes, bags, accessories, and jewelry.

The Role

TOTEME is looking for an Assistant Store Manager to join a new store in Bicester Village on a full-time basis. In this role, you will support the Store Manager in leading the team, driving sales, and delivering an elevated client experience. As a brand ambassador, you will help cultivate a welcoming and inspiring in-store environment while building lasting client relationships. You will report directly to the Store Manager.

Responsibilities

• Manage store operations, ensure efficient workflows, and staff scheduling.
• Drive sales performance and monitor progress to consistently meet or exceed targets.
• Provide daily coaching and support to Sales Advisors, ensuring high team performance and consistent service excellence.
• Guide the team on brand knowledge, collections, store experience, and operational procedures.
• Support the planning and execution of in-store events and activations in collaboration with the Store Manager.
• Ensure visual merchandising standards are met and coach the team on day-to-day execution.
• Conduct regular team briefings to align on business priorities, company policies, and new collections.
• Share product insights and qualitative feedback with internal teams, based on client needs and local trends.

Your Profile

• Minimum of three years of experience in a senior retail role, preferably within the luxury fashion sector.
• Experience in leading and coaching a high-performing team.
• Solid understanding of store workflows, budgeting, and performance analysis.
• Strong proficiency in Excel and PowerPoint.
• Fluent in English, both written and spoken.

About You

• A dedicated TOTEME ambassador who embodies our culture and values.
• Genuinely curious about people and motivated to understand our client base.
• Passionate about delivering a luxury experience and exceeding client expectations.
• Highly organized with a hands-on, proactive approach to problem-solving.
• Available to work a flexible schedule, including evenings and weekends.

This is a full-time position based at TOTEME’s store at Bicester Village, Oxfordshire starting as soon as possible. TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. TOTEME has an internal career development and title framework and the job title used in the recruitment ad may differ from the title used internally at TOTEME. Sustainability is an important part of how we operate at TOTEME. As a certified B Corporation, we are committed to continuously improving our social and environmental impact. We expect all employees to understand our sustainability commitments and contribute to responsible business practices within their respective roles.

Candidates progress through application, screening, interviews or case assessments, followed by final pre-employment checks and a formal offer before joining our team. We anonymize names and personal details in applications during the screening stage to support fair and skills-based hiring. By applying to this position, I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to two years from the submission date.