At a Glance
- Tasks: Lead a dynamic team, drive sales, and create an inspiring shopping experience.
- Company: TOTEME, a luxury fashion house with a modern Swedish vibe.
- Benefits: Full-time role in a creative environment with growth opportunities.
- Other info: Join a collaborative team and contribute to exciting projects.
- Why this job: Be a brand ambassador and make a real impact in luxury retail.
- Qualifications: 3+ years in retail, strong leadership skills, and Excel proficiency.
The predicted salary is between 30000 - 40000 £ per year.
TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualised in curated edits, visuals and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready‑to‑wear, shoes, bags, accessories and jewellery.
You will support the Store Manager in leading the team, driving sales, and delivering an elevated client experience. As a brand ambassador, you will help cultivate a welcoming and inspiring in‑store environment while building lasting client relationships.
RESPONSIBILITIES- Manage store operations, ensure efficient workflows, and staff scheduling.
- Drive sales performance and monitor progress to consistently meet or exceed targets.
- Provide daily coaching and support to Sales Advisors, ensuring high team performance and consistent service excellence.
- Guide the team on brand knowledge, collections, store experience, and operational procedures.
- Support the planning and execution of in‑store events and activations in collaboration with the Store Manager.
- Lead by example in developing strong client relationships and fostering a culture of genuine clientelling.
- Ensure visual merchandising standards are met and coach the team on day‑to‑day execution.
- Conduct regular team briefings to align on business priorities, company policies, and new collections.
- Share product insights and qualitative feedback with internal teams, based on client needs and local trends.
- Participate in and contribute to TOTEME’s social and environmental sustainability strategy.
- Minimum of three years of experience in a senior retail role, preferably within the luxury fashion sector.
- Experience in leading and coaching a high‑performing team.
- Solid understanding of store workflows, budgeting and performance analysis.
- Strong proficiency in Excel and PowerPoint.
- Fluent in English, both written and spoken.
- A dedicated TOTEME ambassador who embodies our culture and values.
- Genuinely curious about people and motivated to understand our client base.
- Passionate about delivering a luxury experience and exceeding client expectations.
- Highly organised with a hands‑on, proactive approach to problem‑solving.
- Available to work a flexible schedule, including evenings and weekends.
This is a full‑time position based at TOTEME's London flagship store on Mount Street, starting as soon as possible. TOTEME has teams in Stockholm, London, New York, Shanghai and retail spaces across Europe, North America and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth. TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.
Assistant Store Manager in London employer: Toteme AB
TOTEME is an exceptional employer that fosters a dynamic and collaborative work environment, particularly at our London flagship store. With a strong emphasis on employee growth, we offer opportunities for professional development while championing inclusivity and a sense of belonging. Join us to be part of a passionate team dedicated to delivering luxury experiences and making a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Assistant Store Manager in London
✨Tip Number 1
Get to know the brand inside out! Familiarise yourself with TOTEME's collections, values, and style. This way, when you walk into that interview, you can speak confidently about how you embody their culture and what makes their pieces special.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at TOTEME. Plus, it shows your genuine interest in the company!
✨Tip Number 3
Prepare for situational questions! Think of examples from your past roles where you've led a team, driven sales, or enhanced client experiences. Use the STAR method (Situation, Task, Action, Result) to structure your answers and impress the interviewers.
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you email expressing your appreciation for the opportunity. It’s a great way to reiterate your enthusiasm for the role and keep you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Assistant Store Manager in London
Some tips for your application 🫡
Show Your Passion for Fashion:When writing your application, let your love for fashion shine through! Share why you’re excited about TOTEME and how our values resonate with you. We want to see your personality and enthusiasm for the role!
Tailor Your Experience:Make sure to highlight your relevant experience in retail, especially in luxury fashion. We’re looking for someone who can lead a team and drive sales, so give us examples of how you've done this in the past!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the position. We can’t wait to hear from you!
How to prepare for a job interview at Toteme AB
✨Know Your Brand Inside Out
Before the interview, dive deep into TOTEME's collections and values. Familiarise yourself with their latest designs and understand how they reflect Swedish sensibilities. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the brand.
✨Showcase Your Leadership Skills
As an Assistant Store Manager, you'll be leading a team. Prepare examples of how you've successfully coached and motivated teams in the past. Highlight specific instances where your leadership directly contributed to sales performance or improved client experiences.
✨Demonstrate Client-Centric Thinking
TOTEME values strong client relationships, so come ready to discuss how you've built rapport with clients in previous roles. Share stories that illustrate your ability to exceed client expectations and create memorable shopping experiences.
✨Be Ready for Situational Questions
Expect questions that assess your problem-solving skills and adaptability. Think of scenarios where you had to manage store operations under pressure or handle difficult customer situations. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
