Assistant Store Manager

Assistant Store Manager

Full-Time 30000 - 40000 £ / year (est.) No working from home possible
Toteme AB

At a Glance

  • Tasks: Lead a dynamic team, drive sales, and create an inspiring shopping experience.
  • Company: TOTEME, a luxury fashion house with a modern Swedish vibe.
  • Benefits: Full-time role in a creative environment with growth opportunities.
  • Other info: Join a collaborative team and contribute to exciting projects.
  • Why this job: Be a brand ambassador and make a real impact in luxury retail.
  • Qualifications: 3+ years in retail, strong leadership skills, and Excel proficiency.

The predicted salary is between 30000 - 40000 £ per year.

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualised in curated edits, visuals and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready‑to‑wear, shoes, bags, accessories and jewellery.

You will support the Store Manager in leading the team, driving sales, and delivering an elevated client experience. As a brand ambassador, you will help cultivate a welcoming and inspiring in‑store environment while building lasting client relationships.

RESPONSIBILITIES
  • Manage store operations, ensure efficient workflows, and staff scheduling.
  • Drive sales performance and monitor progress to consistently meet or exceed targets.
  • Provide daily coaching and support to Sales Advisors, ensuring high team performance and consistent service excellence.
  • Guide the team on brand knowledge, collections, store experience, and operational procedures.
  • Support the planning and execution of in‑store events and activations in collaboration with the Store Manager.
  • Lead by example in developing strong client relationships and fostering a culture of genuine clientelling.
  • Ensure visual merchandising standards are met and coach the team on day‑to‑day execution.
  • Conduct regular team briefings to align on business priorities, company policies, and new collections.
  • Share product insights and qualitative feedback with internal teams, based on client needs and local trends.
  • Participate in and contribute to TOTEME’s social and environmental sustainability strategy.
YOUR PROFILE
  • Minimum of three years of experience in a senior retail role, preferably within the luxury fashion sector.
  • Experience in leading and coaching a high‑performing team.
  • Solid understanding of store workflows, budgeting and performance analysis.
  • Strong proficiency in Excel and PowerPoint.
  • Fluent in English, both written and spoken.
ABOUT YOU
  • A dedicated TOTEME ambassador who embodies our culture and values.
  • Genuinely curious about people and motivated to understand our client base.
  • Passionate about delivering a luxury experience and exceeding client expectations.
  • Highly organised with a hands‑on, proactive approach to problem‑solving.
  • Available to work a flexible schedule, including evenings and weekends.

This is a full‑time position based at TOTEME's London flagship store on Mount Street, starting as soon as possible. TOTEME has teams in Stockholm, London, New York, Shanghai and retail spaces across Europe, North America and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth. TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience.

Assistant Store Manager employer: Toteme AB

TOTEME is an exceptional employer that fosters a dynamic and collaborative work environment, particularly at our London flagship store. With a strong emphasis on employee growth and development, we offer opportunities to engage in exciting projects while embodying our brand values of inclusivity and excellence in client experience. Join us to be part of a passionate team that not only drives sales but also champions sustainability and creativity in the luxury fashion sector.

Toteme AB

Contact Details:

Toteme AB Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Assistant Store Manager

Tip Number 1

Get to know the brand inside out! Familiarise yourself with TOTEME's collections, values, and style. This way, when you walk into that interview, you can show off your passion and understanding of what makes TOTEME unique.

Tip Number 2

Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing a role at TOTEME. Personal connections can make all the difference!

Tip Number 3

Practice your pitch! Prepare a short, engaging story about your experience in retail and how it aligns with the Assistant Store Manager role. Highlight your leadership skills and how you've driven sales in the past.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the TOTEME family.

We think you need these skills to ace Assistant Store Manager

Team Leadership
Sales Performance Management
Client Relationship Building
Coaching and Development
Visual Merchandising
Event Planning and Execution
Retail Operations Management

Some tips for your application 🫡

Show Your Passion for Fashion:When writing your application, let your love for fashion shine through! Share why you’re excited about TOTEME and how our values resonate with you. We want to see your personality and enthusiasm for the role!

Highlight Your Leadership Skills:As an Assistant Store Manager, you'll be leading a team, so make sure to showcase your experience in coaching and managing others. Use specific examples from your past roles to demonstrate how you've driven performance and built strong teams.

Be Detail-Oriented:Pay attention to the details in your application. Ensure your CV and cover letter are free from typos and clearly formatted. This reflects your organisational skills, which are crucial for managing store operations effectively.

Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive and keen to join our team!

How to prepare for a job interview at Toteme AB

Know Your Brand Inside Out

Before the interview, dive deep into TOTEME's collections and values. Familiarise yourself with their latest designs and understand how they reflect Swedish sensibilities. This knowledge will not only impress your interviewers but also show that you're genuinely passionate about the brand.

Showcase Your Leadership Skills

As an Assistant Store Manager, you'll be leading a team. Prepare examples of how you've successfully coached and motivated teams in the past. Think about specific situations where you drove sales or improved team performance, and be ready to discuss these during your interview.

Demonstrate Client-Centric Thinking

TOTEME values strong client relationships, so come prepared with examples of how you've gone above and beyond for customers. Share stories that highlight your ability to create memorable experiences and foster loyalty, as this aligns perfectly with the role's responsibilities.

Be Ready for Operational Questions

Expect questions about store operations, budgeting, and performance analysis. Brush up on your knowledge of retail workflows and be prepared to discuss how you would manage staff scheduling and ensure efficient operations. Showing your analytical skills will set you apart from other candidates.