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- Tasks: Lead marketing operations, optimise tech stack, and drive data-driven strategies.
- Company: Join Totara, a global leader in flexible learning and talent development.
- Benefits: Enjoy enhanced parental leave, professional development, and extra paid time off.
- Why this job: Make a real impact in a fast-paced, innovative environment with cutting-edge technology.
- Qualifications: 5+ years in marketing operations, strong analytical skills, and HubSpot expertise.
- Other info: Diverse and inclusive workplace committed to your growth and success.
The predicted salary is between 36000 - 60000 £ per year.
Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way. The Marketing Operations Manager plays a critical role on the marketing team that focuses on optimizing the performance, efficiency, and effectiveness of Totara’s marketing efforts. This role is responsible for managing the marketing technology stack, ensuring data accuracy, automating workflows, and providing the analytical insights needed to drive informed marketing strategies. The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced, data-driven environment.
Your Role at Totara
- Own the long-term vision, strategy, and optimization of Totara’s MarTech stack, including HubSpot, Google Analytics, Zoom, Cognism, attribution tools, and emerging technologies.
- Lead the Marketing Operations roadmap, prioritizing automation, data governance, and process enhancements.
- Lead data integration strategies to ensure secure, accurate, and seamless flows between marketing, sales, and customer success teams.
- Champion MarTech adoption with training, best practices, and cross-team enablement.
- Partner with marketing leaders to plan and execute multi-channel campaigns aligned to business priorities.
- Own and refine lead scoring, lifecycle stages, lead routing, and nurturing frameworks to accelerate pipeline and conversion.
- Go to person for all automations including but not limited to, nurture campaigns, lead routing, PPC campaigns, events, etc.
- Maintain and create dashboards, attribution models, and reporting frameworks for executive decision-making.
- Maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs.
- Ensure data integrity, compliance (GDPR, CCPA, CAN-SPAM), and robust database governance.
- Foster alignment between Marketing, Sales, Product, and Finance.
- Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution.
- Partner with go-to-market teams to implement scalable marketing operations solutions.
- Play a key role in transitioning new brands and business units onto HubSpot, ensuring smooth onboarding and alignment with existing processes.
Ideal Qualifications
- Bachelor’s degree in marketing, Business, Data Analytics, or related field (Master’s degree preferred).
- 5+ years of progressive experience in marketing operations, analytics, or revenue operations, ideally in a B2B SaaS environment or high-growth tech companies, with expertise in top-of-funnel strategies.
- Expert-level proficiency in HubSpot marketing automation and hold HubSpot certifications.
- Proven success in leading MarTech strategy, managing complex integrations, and scaling operational processes.
- Experience leading change management and stakeholder alignment across marketing, sales, and customer success.
- Strong analytical acumen, with advanced skills in marketing attribution, data visualization tools, campaign tagging, and full funnel analytics.
- Strong communication skills to influence and align strategic priorities across teams.
- Proven ability to translate complex data into actionable business insights.
- Exceptional project management skills, with the ability to prioritize multiple initiatives and collaborate with cross-functional teams.
- Ability to build strong relationships and translate internal customer needs into operational capabilities.
Benefits and Perks
- Enhanced Parental Leave.
- Professional Development Opportunities.
- Annual Wellbeing Allowance.
- New Joiner home working set-up allowance.
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve.
We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.
Marketing Operations Manager employer: Totara
Contact Detail:
Totara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing operations successes. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching Totara’s marketing strategies and tech stack. Tailor your answers to show how your experience aligns with their needs, especially in data-driven environments.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Operations Manager. Highlight your experience with MarTech tools and data analytics, as these are key for us at Totara.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you’re passionate about marketing operations. Share specific examples of how you've optimised processes or improved data accuracy in previous roles.
Showcase Your Analytical Skills: Since we thrive on data-driven decisions, don’t shy away from showcasing your analytical prowess. Include metrics or results from past campaigns that demonstrate your impact.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Totara
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the marketing technology stack mentioned in the job description, especially HubSpot and Google Analytics. Familiarise yourself with how these tools can optimise marketing efforts and be ready to discuss specific examples of how you've used them in past roles.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing how you've used data to drive marketing strategies. Bring examples of dashboards or reports you've created that led to actionable insights, and be ready to explain your thought process behind them.
✨Emphasise Collaboration and Communication
This role requires working closely with various teams, so highlight your experience in cross-functional collaboration. Share stories about how you’ve successfully aligned marketing, sales, and customer success teams to achieve common goals.
✨Be Ready for Change Management Questions
Since the position involves leading change management, prepare for questions around this topic. Think of instances where you’ve managed transitions or implemented new processes, and be ready to discuss how you handled challenges and ensured stakeholder buy-in.
