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- Tasks: Lead marketing operations, optimise performance, and manage our MarTech stack.
- Company: Join Totara, a global leader in flexible learning and talent development.
- Benefits: Enjoy enhanced parental leave, professional development, and extra paid time off.
- Why this job: Make a real impact in a fast-paced, data-driven environment with innovative marketing strategies.
- Qualifications: 5+ years in marketing operations, strong analytical skills, and HubSpot expertise required.
- Other info: Diverse and inclusive workplace committed to your growth and wellbeing.
The predicted salary is between 36000 - 60000 £ per year.
Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way.
The Marketing Operations Manager plays a critical role on the marketing team that focuses on optimising the performance, efficiency, and effectiveness of Totara’s marketing efforts. This role is responsible for managing the marketing technology stack, ensuring data accuracy, automating workflows, and providing the analytical insights needed to drive informed marketing strategies. The ideal candidate is highly analytical, detail-oriented, and thrives in a fast-paced, data-driven environment.
Your Role at Totara
- Own the long-term vision, strategy, and optimisation of Totara’s MarTech stack, including HubSpot, Google Analytics, Zoom, Cognism, attribution tools, and emerging technologies.
- Lead the Marketing Operations roadmap, prioritising automation, data governance, and process enhancements.
- Lead data integration strategies to ensure secure, accurate, and seamless flows between marketing, sales, and customer success teams.
- Champion MarTech adoption with training, best practices, and cross-team enablement.
- Partner with marketing leaders to plan and execute multi-channel campaigns aligned to business priorities.
- Own and refine lead scoring, lifecycle stages, lead routing, and nurturing frameworks to accelerate pipeline and conversion.
- Go to person for all automations including but not limited to, nurture campaigns, lead routing, PPC campaigns, events, etc.
- Maintain and create dashboards, attribution models, and reporting frameworks for executive decision-making.
- Maintain performance tracking tools to measure campaign ROI, funnel health, and key marketing KPIs.
- Ensure data integrity, compliance (GDPR, CCPA, CAN-SPAM), and robust database governance.
- Foster alignment between Marketing, Sales, Product, and Finance.
- Drive continuous improvements in lead management, data hygiene, enrichment, and campaign attribution.
- Partner with go-to-market teams to implement scalable marketing operations solutions.
- Play a key role in transitioning new brands and business units onto HubSpot, ensuring smooth onboarding and alignment with existing processes.
Ideal Qualifications:
- Bachelor’s degree in marketing, Business, Data Analytics, or related field (Master’s degree preferred).
- 5+ years of progressive experience in marketing operations, analytics, or revenue operations, ideally in a B2B SaaS environment or high-growth tech companies, with expertise in top-of-funnel strategies.
- Expert-level proficiency in HubSpot marketing automation and hold HubSpot certifications.
- Proven success in leading MarTech strategy, managing complex integrations, and scaling operational processes.
- Experience leading change management and stakeholder alignment across marketing, sales, and customer success.
- Strong analytical acumen, with advanced skills in marketing attribution, data visualisation tools, campaign tagging, and full funnel analytics.
- Strong communication skills to influence and align strategic priorities across teams.
- Proven ability to translate complex data into actionable business insights.
- Exceptional project management skills, with the ability to prioritise multiple initiatives and collaborate with cross-functional teams.
- Ability to build strong relationships and translate internal customer needs into operational capabilities.
Benefits and Perks:
- Enhanced Parental Leave
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.
Marketing Operations Manager in London employer: Totara
Contact Detail:
Totara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in marketing operations. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its MarTech stack. Be ready to discuss how your experience aligns with their needs and how you can help optimise their marketing efforts.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Operations Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations Manager role. Highlight your experience with MarTech tools and data analytics, as these are key for us at Totara. Use specific examples that showcase your skills in optimising marketing processes.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for marketing operations and how you can contribute to our team. Be sure to mention any relevant achievements and how they align with our goals at Totara.
Showcase Your Analytical Skills: Since we’re all about data-driven decisions, make sure to highlight your analytical skills in your application. Discuss any tools or methodologies you've used to drive marketing strategies and improve performance.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people!
How to prepare for a job interview at Totara
✨Know Your MarTech Inside Out
Make sure you’re well-versed in the marketing technology stack mentioned in the job description, especially HubSpot and Google Analytics. Familiarise yourself with their features and how they can optimise marketing operations. Being able to discuss specific tools and your experience with them will show that you're ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive marketing strategies in previous roles. Be ready to discuss your experience with campaign attribution, data visualisation, and how you’ve translated complex data into actionable insights. This will demonstrate your analytical acumen and ability to make informed decisions.
✨Emphasise Collaboration and Communication
Since this role requires alignment across various teams, think of instances where you successfully collaborated with sales, product, or finance teams. Highlight your communication skills and how you’ve influenced strategic priorities. This will show that you can foster strong relationships and work effectively in a cross-functional environment.
✨Prepare for Change Management Questions
Expect questions about your experience with leading change management initiatives. Be ready to discuss how you've managed stakeholder alignment and driven adoption of new processes or technologies. This will illustrate your capability to lead transitions smoothly, which is crucial for the Marketing Operations Manager role.