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- Tasks: Manage and optimise HubSpot CRM, ensuring data integrity and enhancing user adoption.
- Company: Join Totara, a global leader in flexible learning and talent development.
- Benefits: Enjoy enhanced parental leave, private healthcare, and professional development opportunities.
- Why this job: Gain hands-on experience in CRM operations within a fast-scaling global business.
- Qualifications: Proficiency in HubSpot and strong analytical skills are essential.
- Other info: Diverse and inclusive workplace with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Totara is a global leader in flexible, open learning and talent development platforms, helping organisations around the world to unlock the power of learning. We sell primarily through direct sales in key markets and also via a global network of value-added resellers. We are scaling fast, and we need to ensure our marketing engine runs smoothly, efficiently, and in a data-driven way.
A HubSpot Technical Lead is responsible for operational management and optimization of the HubSpot CRM system, supporting key business functions like Sales and Marketing. The primary objective is to ensure CRM data integrity, enhance user adoption through support and documentation, and contribute to system improvements and automation initiatives. The position requires a detail-oriented individual with strong analytical and data management skills, specifically HubSpot, across all Hubs, and various integrations. It offers a unique opportunity for a professional to gain hands-on experience, and coaching in CRM operations, data hygiene, and process enhancement within a scaling global business.
Your Role at Totara
- System Administration: Own HubSpot setup, including managing users, permissions, custom objects, properties, and workflows.
- Integrations & Data Management: Assist with integrations with platforms to maintain data integrity and cross-functional visibility.
- Hands-on Platform Assistance: Create/schedule emails, build workflows, help troubleshoot user issues, pull reports.
- Automation & Optimization: Design, build, and optimize automation, pipelines, and reporting dashboards to streamline workflows and improve operational efficiency.
- Cross-Functional Enablement: Partner with departmental leaders to define CRM requirements, implement best practices, and ensure consistent adoption of HubSpot across business units.
- User and technical documentation: Ensure that both technical documentation, and user manuals are kept up to date and correct.
- Governance & Standards: Develop and enforce CRM governance, ensuring data quality, standardized processes, and platform scalability.
- Continuous Improvement: Stay up to date with HubSpot releases and CRM best practices, carrying out HubSpot Academy lessons, and proactively identifying opportunities for platform improvement and new functionality.
Required Skills
- HubSpot platform proficiency: A strong understanding of HubSpot’s various features, tools, and functionalities is essential. This includes the ability to use every Hub – Marketing, Sales, Service, Content, and Ops.
- Workflows/marketing automation: Creating and managing efficient workflows while optimizing them to meet specific business goals. This includes creating triggers, setting up segmentation, and implementing rules to ensure that the right messages are delivered to the right people at the right time.
- Analytics/dashboard creation: The ability to extract meaningful insights from data helps in making informed decisions and optimizing marketing and sales campaigns. Knowledge of and experience with dashboard creation is key here as well. Be able to identify data inconsistencies and suggest basic improvements.
- Data Management: The ability to report on, clean and maintain data hygiene as well as manage large datasets 70,000+ contact records with a focus on accuracy and completeness.
- Organization and Communication Skills: Excellent organizational, time-management, and prioritization abilities to handle multiple tasks efficiently. Strong written and verbal communication skills, with ability to explain technical concepts to non-technical users and provide end-user support.
- Training & implementation: The ability to train and onboard new users is crucial for successful implementation and adoption of the HubSpot platform. This can include creating standards and guides for the HubSpot instance. They should be able to troubleshoot issues that arise as well.
Ideal Qualifications
- Bachelor’s degree in marketing, Business, Data Analytics, or related field.
- Progressive experience in marketing, sales or related area.
- Prior hands-on HubSpot experience across Sales Hub, Marketing Hub, Service Hub and Data Hub is essential.
- Proficiency in HubSpot CRM, marketing automation and hold HubSpot certifications.
- Experience assisting with change management and stakeholder alignment across marketing, sales, and customer success.
- Strong communication skills to influence and align strategic priorities across teams.
Perks and Benefits
- Enhanced Parental Leave
- Private Healthcare
- Life Insurance 4x Salary
- Professional Development Opportunities
- Annual Wellbeing Allowance
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve
We’re committed to building a diverse, equitable and inclusive workplace where everyone feels they belong. We welcome applications from people of all backgrounds, identities and experiences, and we’re happy to make adjustments to support you through the recruitment process - please just let us know.
HubSpot Technical Lead in London employer: Totara
Contact Detail:
Totara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land HubSpot Technical Lead in London
✨Tip Number 1
Get to know the company inside out! Research Totara's values, mission, and recent projects. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by practising common questions related to HubSpot and CRM management. Think about how your skills align with the role and be ready to share specific examples of your past successes.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your interest in the position can leave a lasting impression and keep you top of mind for the hiring team.
We think you need these skills to ace HubSpot Technical Lead in London
Some tips for your application 🫡
Show Off Your HubSpot Skills: Make sure to highlight your experience with HubSpot in your application. We want to see how you've used the platform across its various Hubs and any cool automations or workflows you've created.
Be Detail-Oriented: Since this role is all about data integrity and management, don’t shy away from showcasing your attention to detail. Mention specific examples where you’ve improved data quality or streamlined processes.
Communicate Clearly: Strong communication skills are key for this position. Use your application to demonstrate how you can explain technical concepts simply. We love seeing candidates who can bridge the gap between tech and non-tech folks!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Totara
✨Know Your HubSpot Inside Out
Make sure you have a solid understanding of all the HubSpot features and functionalities. Brush up on your knowledge of the Marketing, Sales, Service, Content, and Ops Hubs. Being able to discuss specific tools and how you've used them in past roles will show that you're not just familiar with the platform but can also leverage it effectively.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in previous roles. Bring examples of dashboards you've created or insights you've derived from data analysis. This will demonstrate your ability to manage large datasets and maintain data hygiene, which is crucial for the role.
✨Be Ready to Talk Automation
Since automation is key to optimising workflows, be prepared to share your experience with creating and managing workflows in HubSpot. Discuss any specific triggers or segmentation strategies you've implemented, and how they contributed to achieving business goals.
✨Communicate Clearly and Confidently
Strong communication skills are essential for this role, especially when explaining technical concepts to non-technical users. Practice articulating your thoughts clearly and concisely. You might even want to prepare a few scenarios where you've successfully trained or onboarded new users to showcase your ability to enable cross-functional teams.