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- Tasks: Create engaging, SEO-optimised content for blogs, emails, and websites.
- Company: Join Totara, a leader in flexible learning and talent development solutions.
- Benefits: Enjoy remote work options, professional development, and extra paid leave.
- Why this job: Grow your skills in a supportive, fast-paced, and international marketing team.
- Qualifications: 1-2 years of content writing experience; familiarity with SEO and AI tools preferred.
- Other info: Perfect for creative individuals eager to learn and collaborate.
The predicted salary is between 28800 - 43200 £ per year.
Join to apply for the Junior Content Writer role at Totara. Totara is a leading provider of flexible learning and talent development solutions, helping organizations across the globe build better workplaces through learning, performance, and engagement. We serve both direct enterprise clients and an extensive network of channel partners, supporting a wide range of industries from government and healthcare to financial services and nonprofits.
We are looking for a creative and driven Junior Content Developer to join our growing global marketing team. This role will play a key part in creating compelling, SEO-optimized content that drives awareness, engagement, and lead generation across our Direct and Indirect marketing channels. You’ll collaborate closely with marketers across regions to support campaigns, blog content, eBooks, landing pages, and web copy—using AI tools to enhance efficiency and output. This is an excellent opportunity for a junior content creator to grow their skills in a supportive, fast-paced, and international environment.
Key Responsibilities:- Develop, write, and edit marketing campaign content including blogs, email copy, landing pages, and website updates
- Support the creation of thought leadership assets such as eBooks, guides, and case studies
- Ensure all content is aligned with SEO best practices and brand tone of voice
- Collaborate with regional marketing leads to adapt content for different markets and personas
- Work alongside the digital and design teams to bring campaigns and content to life across channels
- Leverage AI tools to improve writing productivity and streamline first drafts or content ideation
- Help maintain and update website content, ensuring accuracy and consistency
- Participate in content performance analysis to optimize future content based on results
- 1–2 years of experience in a content writing, marketing, or digital media role (internships or freelance work welcome)
- Experience with AI tools to create & repurpose content development
- Strong writing, editing, and storytelling skills with a portfolio of digital content samples
- Familiarity with SEO principles and content management systems (e.g., WordPress)
- Comfortable using AI tools to improve content quality and efficiency
- Highly collaborative, organized, and eager to learn
- Experience or interest in B2B SaaS, EdTech, or eLearning is a plus
- Bachelor’s degree in Marketing, Communications, English, or related field preferred
- Enhanced Parental Leave
- Professional Development Opportunities
- New Joiner home working set-up allowance
- Additional Paid Leave: Birthday off, Working days between Christmas and New Year's Eve
Seniority level: Entry level
Employment type: Full-time
Job function: Marketing
Industries: E-Learning Providers
Junior Content Writer employer: Totara
Contact Detail:
Totara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Junior Content Writer
✨Tip Number 1
Familiarise yourself with Totara's brand voice and the types of content they produce. This will help you tailor your conversations during interviews and demonstrate your understanding of their marketing needs.
✨Tip Number 2
Showcase your experience with AI tools in your discussions. Since the role involves leveraging AI for content creation, being able to discuss specific tools you've used and how they've improved your writing process can set you apart.
✨Tip Number 3
Prepare examples of your previous work that align with SEO best practices. Being able to discuss how you've successfully implemented SEO strategies in your past projects will highlight your suitability for the role.
✨Tip Number 4
Network with current or former employees of Totara on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which you can leverage during your application process.
We think you need these skills to ace Junior Content Writer
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Junior Content Writer position at Totara. Familiarise yourself with their products and services to tailor your application accordingly.
Showcase Your Writing Skills: Include a portfolio of your best writing samples that demonstrate your storytelling abilities and familiarity with SEO principles. Highlight any content you've created that aligns with the type of work Totara does.
Tailor Your CV and Cover Letter: Customise your CV and cover letter to reflect the skills and experiences that are most relevant to the job description. Emphasise your experience with AI tools and content management systems, as well as your collaborative nature.
Highlight Relevant Experience: If you have internships or freelance work in content writing or digital media, be sure to mention these experiences. Discuss how they have prepared you for this role and what you learned from them.
How to prepare for a job interview at Totara
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, including blogs, articles, or any content you've created. Make sure to highlight pieces that demonstrate your ability to write in different tones and styles, as well as your understanding of SEO principles.
✨Familiarise Yourself with AI Tools
Since the role involves using AI tools to enhance content creation, be ready to discuss any experience you have with these technologies. If you haven't used them before, do some research on popular AI writing tools and be prepared to share how you would leverage them in your work.
✨Understand the Company and Its Audience
Research Totara and its target markets thoroughly. Understand their products, services, and the industries they serve. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their mission.
✨Prepare for Collaboration Questions
As the role requires working closely with various teams, think of examples from your past experiences where you successfully collaborated with others. Be ready to discuss how you handle feedback and adapt your writing based on input from different stakeholders.
