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- Tasks: Lead digital marketing campaigns, optimise PPC and SEO efforts, and manage multi-channel strategies.
- Company: Join Totara, a global leader in learning management systems trusted by 20 million users worldwide.
- Benefits: Enjoy remote work flexibility, enhanced parental leave, and extra paid time off for your birthday.
- Why this job: Be part of a dynamic team driving innovation in digital marketing with a focus on global impact.
- Qualifications: 4-6 years in digital marketing, experience with Google Ads, SEO, and data analysis required.
- Other info: Work in a hybrid environment, collaborating with global teams and industry partners.
The predicted salary is between 36000 - 60000 £ per year.
Totara’s is a fully customizable learning management system (LMS) that boosts compliance rates, optimizes training effectiveness, and maximizes staff retention – at unrivaled scale. Built and deployed by a global partner network, Totara’s platform handles all learning, compliance, and performance management needs no matter the industry or complexity. That’s why Totara is trusted by 20 million users across 1500+ customers and 50+ countries. Our strength is the efficiency with which we deliver innovative products and support to our customers and partners. We are setting the standard for success in our industry.
To help us continue our growth, we’re seeking an experienced Digital Marketing Manager to support our digital marketing efforts across the globe. As the Digital Marketing Manager, you will create and optimize PPC campaigns, help lead our SEO efforts, and drive key projects forward across the team. This role will support our global partner network and the US Public Sector direct sales team, and will report directly to the Global Head of Marketing.
Responsibilities- Manage multi-channel digital marketing campaigns to support lead generation, including media buying, A/B testing, and optimization.
- Collaborate with leadership, Sales, and Community teams to align marketing strategies with business objectives to support Totara’s global partner network and the US Public Sector direct sales channel.
- Launch and manage marketing campaigns across digital advertising, social media, email, content marketing, events, and webinars.
- Create and manage landing pages hosted in HubSpot using best practices to increase conversion rate.
- Serve as the liaison between Totara and 3rd party industry partnerships & analysts to help drive webinar registration, content lead generation, and community signups.
- Help manage Totara’s global website including CMS updates, bug reporting, SEO optimization, and conversion rate optimization.
- Provide recommendations for targeted demand generation campaigns to drive partner and US Public Sector pipeline growth.
- Track campaign performance, key metrics, and ROI across channels such as paid media, Google Analytics, SEMrush, and Hubspot.
- Partner with the Sales Team to optimize conversion rates throughout the sales funnel, from lead to MQL, SQL, opportunity, and close.
- Work with Marketing Operations to optimize strategies to enhance lead qualification processes and increase the efficiency of pipeline progression.
- Manage and setup conversion tracking using Google Analytics and Google Tag Manager.
- 4-6 years of proven experience creating & optimizing digital marketing campaigns in Google Ads and LinkedIn to drive pipeline growth.
- Must have digital media buying experience including paid social and targeted Google Ads.
- Wordpress experience.
- SEO experience.
- Google Tag Manager and Google Analytics experience.
- Data analysis using various platforms.
- Go-getter personality.
- Enjoys working with cross-functional Global teams.
- An understanding of the HR industry, specifically Talent and L&D is a plus.
- Creativity and flexibility, responding quickly to evolving markets and opportunity challenges.
- Accountable and committed to achieving target goals with integrity and fearlessness.
- No excuse demeanor, finding solutions to achieve target goals in any market environment.
- Enhanced Parental Leave.
- Professional Development Opportunities.
- New Joiner home working set-up allowance.
- Additional Paid Leave: Birthday off, Working days between Christmas and New Years Eve.
Digital Marketing Manager London, GB Hybrid (Remote and In Person) employer: Totara
Contact Detail:
Totara Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager London, GB Hybrid (Remote and In Person)
✨Tip Number 1
Familiarise yourself with Totara’s products and services. Understanding their learning management system and how it benefits users will help you tailor your conversations during interviews, showcasing your genuine interest in the company.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. Engaging with them can provide insights into the company culture and expectations, which can be invaluable when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in digital marketing, especially in PPC and SEO. Being able to discuss recent developments or case studies during your interview can demonstrate your expertise and passion for the field.
✨Tip Number 4
Prepare specific examples of successful campaigns you've managed in the past. Highlighting your experience with multi-channel strategies and data analysis will show that you have the skills needed to excel in this role.
We think you need these skills to ace Digital Marketing Manager London, GB Hybrid (Remote and In Person)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in PPC campaigns and SEO. Use keywords from the job description to demonstrate that you meet the requirements.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the HR industry. Mention specific achievements in previous roles that align with the responsibilities listed in the job description.
Showcase Your Skills: In your application, emphasise your experience with tools like Google Ads, Google Analytics, and HubSpot. Provide examples of how you've used these tools to drive campaign success and improve conversion rates.
Proofread and Edit: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism.
How to prepare for a job interview at Totara
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with PPC campaigns, SEO strategies, and digital media buying. Highlight specific examples of successful campaigns you've managed, focusing on metrics and outcomes that demonstrate your impact.
✨Understand the Company and Its Products
Research Totara’s learning management system and its unique selling points. Understanding how their platform boosts compliance and training effectiveness will help you align your marketing strategies with their business objectives during the interview.
✨Prepare for Cross-Functional Collaboration Questions
Since the role involves working with various teams, be ready to discuss your experience in collaborating with sales, community, and leadership teams. Share examples of how you’ve successfully aligned marketing strategies with broader business goals.
✨Demonstrate Your Analytical Skills
Familiarise yourself with tools like Google Analytics, SEMrush, and HubSpot. Be prepared to discuss how you track campaign performance and use data analysis to inform your marketing decisions, as this is crucial for optimising conversion rates.
