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- Tasks: Lead strategic plans to grow the East Midlands' visitor economy by £1bn.
- Company: Join EMCCA, the UK's first mayor-led combined county authority.
- Benefits: Competitive salary, leadership opportunities, and a chance to shape the region's future.
- Why this job: Make a real impact on the East Midlands as a top destination for visitors.
- Qualifications: Degree or equivalent experience with significant leadership in the visitor economy.
- Other info: Collaborate with key stakeholders and drive growth in a dynamic environment.
The predicted salary is between 48000 - 72000 £ per year.
An influential senior leadership role with responsibility for helping to deliver ambitious plans to grow our visitor economy by £1bn.
Welcome to EMCCA. The East Midlands has huge potential. As the UK’s first mayor-led combined county authority, EMCCA will unlock it - bringing devolved powers over transport, housing, skills and adult education, economic growth and net zero. We’re here to make the region better connected, better funded and better prepared for a future of opportunity. By shaping strategies and building partnerships, we will maximise the impact of billions of pounds of investment; putting the East Midlands firmly on the map as a place to live, work and thrive.
Your role in elevating the East Midlands: This senior leadership role will have region-wide visibility and influence in the delivery of ambitious strategic plans to sustainably grow our visitor economy. This sector is a mayoral priority and core to our growth plan.
Working closely with the Director of Culture, Visitor Economy & Sport, you will lead the development of Visit East Midlands – Regional Visitor Economy Partnership, providing clear leadership and robust governance. You will help turn our plans into real growth, driving delivery through aligned investment, policy, and partnership activity with key organisations including local visitor economy partnerships (LVEPs).
Your remit in the development of Visit East Midlands will include the shaping and influencing of decisions across infrastructure, events, skills, transport, and place. You will bring together LVEPs and senior public and private-sector leaders, and broker effective collaboration across local authorities, destination organisations, cultural institutions, major attractions, transport operators, and national bodies.
The role will represent the East Midlands to central government, arm’s-length bodies, national agencies, and international partners; develop an investable and market-ready visitor economy pipeline; and champion the region as a distinctive, high-quality destination for domestic and international visitors.
Your profile:
- A degree or equivalent level of experience.
- Significant leadership experience in the visitor economy or related field.
- A proven track record of strategic and analytical thinking to develop effective responses to opportunities and challenges.
- Knowledge of the sector and aligned industries in the EMCCA region, at national and local level.
- Detailed knowledge of key issues and influences affecting the services allocated to this post.
- Knowledge of some or all of visitor economy policy and landscape at national and local level.
- Proven ability to lead, motivate and develop a high performing team through periods of growth and change.
- Proven ability to build effective collaborative relationships with a range of stakeholders to achieve positive outcomes.
- Knowledge of the broader public policy environment and government strategies (e.g. devolution, economic policy, funding regimes) that impact the combined authority.
For more details on EMCCA including our rewards and benefits, please visit:
Closing date: 9th February.
NB - this is a politically restricted post as designated under the LGHA and any subsequent amendment and you may not have any active political role either in or outside of work.
Office location – all roles are based at NGEC, Saltergate, Chesterfield, S40 1UT unless stated otherwise.
Head of Visitor Economy employer: Totalwellnessacupuncture
Contact Detail:
Totalwellnessacupuncture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Visitor Economy
✨Tip Number 1
Network like a pro! Get out there and connect with people in the visitor economy sector. Attend events, join local meetups, and don’t be shy about reaching out on LinkedIn. The more people you know, the better your chances of landing that dream role.
✨Tip Number 2
Showcase your expertise! Create a portfolio or a personal website where you can highlight your achievements and projects related to the visitor economy. This is your chance to shine and demonstrate how you can contribute to the growth of the East Midlands.
✨Tip Number 3
Prepare for interviews by researching the latest trends in the visitor economy. Be ready to discuss how you can help EMCCA achieve its ambitious plans. Tailor your responses to show that you understand the challenges and opportunities in the region.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our mission to elevate the East Midlands.
We think you need these skills to ace Head of Visitor Economy
Some tips for your application 🫡
Show Your Passion for the Visitor Economy: When writing your application, let your enthusiasm for the visitor economy shine through. We want to see how your experiences and ideas can contribute to growing our region's economy by £1bn. Make it personal and relatable!
Tailor Your Application: Don’t just send a generic application! We’re looking for candidates who understand the unique challenges and opportunities in the East Midlands. Highlight your relevant experience and how it aligns with our goals at EMCCA.
Be Clear and Concise: We appreciate clarity! Use straightforward language and get to the point. Avoid jargon unless it’s necessary, and make sure your key achievements stand out. We want to see your impact without wading through fluff.
Apply Through Our Website: Make sure you apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of applications and ensures you’re considered for this exciting role. Don’t miss out!
How to prepare for a job interview at Totalwellnessacupuncture
✨Know Your Stuff
Make sure you have a solid understanding of the visitor economy, especially in the East Midlands. Brush up on local policies, key players, and recent developments. This will show that you're not just interested in the role but are genuinely invested in the region's growth.
✨Showcase Your Leadership Skills
Prepare examples that highlight your leadership experience, particularly in driving strategic initiatives. Think about times when you've successfully led teams through change or collaborated with various stakeholders to achieve a common goal. This is crucial for a senior role like this.
✨Be Ready to Discuss Collaboration
Since this role involves working with multiple organisations, be prepared to discuss how you've built effective partnerships in the past. Share specific instances where your collaborative efforts led to positive outcomes, as this will demonstrate your ability to broker relationships across sectors.
✨Understand the Bigger Picture
Familiarise yourself with the broader public policy environment and how it impacts the visitor economy. Be ready to discuss how you would navigate these complexities to drive growth. Showing that you can think strategically about the future will set you apart from other candidates.
