Fundraising Welcome Manager

As Welcome Manager, you’ll join a newly shaped Individual Giving team at the Royal British Legion in a role that sits right at the centre of supporter engagement. You’ll be responsible for delivering high quality welcome journeys and campaigns that introduce new supporters to RBL in a compelling, engaging and well‑timed way. Working across acquisition and development, you’ll help create a seamless supporter experience that builds long term engagement from the very first interaction.

This is a role for someone who enjoys combining creativity, planning and audience insight to deliver campaigns that genuinely perform. Working closely with the Senior Welcome Manager, internal teams and agency partners, you’ll take ownership of delivering multi‑channel communications that are strategically aligned, insight‑led and commercially focused.

You’ll be managing multiple campaigns and projects at pace, ensuring activity is effectively planned, delivered on time and continuously optimised through testing, reporting and performance analysis. You’ll also play an important role in building strong relationships across fundraising, particularly with data, planning and product strategy teams, helping to ensure campaigns are connected, targeted and delivering the best possible supporter experience.

We’re looking for someone with experience delivering supporter journeys or large‑scale marketing campaigns within a fundraising or customer‑focused environment, who is confident managing stakeholders and working collaboratively across complex teams. You’ll need strong organisational skills, an eye for detail and the ability to balance creativity with process and performance.

This role would suit someone who enjoys working in a fast‑moving environment, is confident using audience insight and campaign data to shape activity, and wants to be part of a team focused on building smarter, more effective supporter communications.

Fundraising sits at the heart of The Royal British Legion’s 10‑year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it.

Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector‑leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward‑thinking team, helping shape the future of our fundraising and the impact we achieve together.

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.

Employee Benefits:

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics. As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.