At a Glance
- Tasks: Create engaging digital content to tell inspiring stories of unpaid carers.
- Company: Join Carers Trust, a leading charity dedicated to supporting unpaid carers.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on creativity and impact.
- Why this job: Make a real difference by raising awareness and supporting unpaid carers across the UK.
- Qualifications: Experience in digital content creation and a passion for storytelling.
The predicted salary is between 32000 - 36000 £ per year.
About The Job
Contract: Permanent, full-time contract.
Hours: 35 hours per week (1 FTE)
Salary: £32,000 - £36,000
Location: Hybrid, anchored to the London Carers Trust office 1 day a week. Flexibility to work from other Carers Trust’s offices around the UK when needed.
This role is central to telling the stories that bring Carers Trust’s work to life and inspire people to engage with our mission. Through the creation of high-quality, engaging digital content across social media, video, web and written channels, the Digital Content Officer will help raise awareness of the challenges facing unpaid carers and demonstrate the difference that Carers Trust, our Network Partners and supporters make across the UK.
Working within the Marketing and Communications Team and closely alongside colleagues across the organisation, the postholder will develop and deliver compelling content that supports campaigns, fundraising, influencing and engagement activity. They will gather stories from carers and Network Partners, create and coordinate digital content across multiple platforms, and help ensure our communications remain creative, timely and audience-focused.
The role will also play an important part in ensuring the voices, experiences and achievements of unpaid carers are at the heart of Carers Trust's communications. By creating impactful and accessible content that informs, inspires and engages, the postholder will help strengthen public understanding, increase support for carers, and contribute to positive change for unpaid carers across the UK.
As the postholder you will:
- Work with Marketing and Communications colleagues to turn these stories into high-quality creative content for Carers Trust's online channels.
- Act as a brand guardian: maintaining consistent, on‑brand content across digital channels in line with our brand guidelines, and providing quality control over social media requests from other departments.
- Manage bespoke content creation projects, providing regular updates on development and production.
Digital Content Officer employer: Totalwellnessacupuncture
Totalwellnessacupuncture is an exceptional employer that values the well-being of both its clients and employees. With a supportive work culture that prioritises professional development, you will have access to ongoing training and growth opportunities while making a meaningful impact in the lives of older adults in Bridgend. The hybrid working model offers flexibility, allowing you to balance your personal and professional life effectively.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Officer
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Totalwellnessacupuncture and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Totalwellnessacupuncture are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Totalwellnessacupuncture on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Totalwellnessacupuncture. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content Officer
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Totalwellnessacupuncture. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Totalwellnessacupuncture:Show us that you’ve done your homework! In your application, briefly mention what you admire about Totalwellnessacupuncture’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Totalwellnessacupuncture
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Totalwellnessacupuncture will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Totalwellnessacupuncture, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
