- Own and deliver multi-channel campaigns aligned with business objectives, from asset development and approval through to performance reporting to senior management, supported by meaningful data and insights.
- Manage paid advertising campaigns, ensuring value for money through close monitoring, analysis and optimisation of relevant KPIs.
- Create and distribute newsletters using targeted segmentation to improve relevance and engagement.
- Enhance the customer lifecycle in partnership with TCSUK Solution team and TECS Marketing team, identifying opportunities to improve engagement and retention.
- Strengthen customer loyalty in partnership with TCSUK Solutions team and TECS Marketing team.
- Coordinate the POI update strategy to strengthen brand visibility and ensure accurate, consistent information across relevant channels.
- Capture and promote customer testimonials, case studies and milestones to strengthen trust and credibility.
- Be an active contributor in the continuous improvement of existing and new customer journeys, through design and review of branding on EV charge points to wording of automated notifications sent to users.
- Support the TCSUK team with ad hoc marketing requests, prioritising activity in line with business needs.
- Support the Commercial team with communications requirements, including press releases, borough communications and eMSP communications.
- Collaborate closely with the TCSUK and TECS Marketing teams to develop and maintain EV sales tools, including presentations, brochures, case studies, market studies and promotional materials.
Qualifications/ Experience Required
- 3+ years experience in marketing/comms preferred.
- Customer journey and customer value proposition design experience.
- A passion for e-Mobility, EV Charging and sustainable mobility will be advantageous.
- Commercial & customer-oriented mindset.
- Ability to build strong partnership relations at all levels to Director/MD.
- Creative, entrepreneurial, hands-on approach and above all a team player.
- Flexible and agile with a proactive attitude in rapidly growing environment
- Able to work autonomously and set own targets.
Marketing Specialist employer: TotalEnergies
TotalEnergies is an exceptional employer that prioritises inclusivity and continuous learning, making it an ideal place for a Pricing Analyst to thrive. With a strong focus on employee development, you will have access to training opportunities that support your career growth in key areas such as metering, consumption, billing, and charges. Located in the UK, our collaborative work culture fosters innovation and ensures that every team member contributes to delivering accurate pricing solutions for our customers.
