At a Glance
- Tasks: Lead exciting multi-channel marketing campaigns and analyse performance to drive results.
- Company: Join a forward-thinking company passionate about e-Mobility and sustainable solutions.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on innovation and sustainability.
- Why this job: Make a real impact in the EV sector while enhancing customer experiences.
- Qualifications: 3+ years in marketing, with a flair for creativity and collaboration.
The predicted salary is between 40500 - 49500 £ per year.
- Own and deliver multi-channel campaigns aligned with business objectives, from asset development and approval through to performance reporting to senior management, supported by meaningful data and insights.
- Manage paid advertising campaigns, ensuring value for money through close monitoring, analysis and optimisation of relevant KPIs.
- Create and distribute newsletters using targeted segmentation to improve relevance and engagement.
- Enhance the customer lifecycle in partnership with TCSUK Solution team and TECS Marketing team, identifying opportunities to improve engagement and retention.
- Strengthen customer loyalty in partnership with TCSUK Solutions team and TECS Marketing team.
- Coordinate the POI update strategy to strengthen brand visibility and ensure accurate, consistent information across relevant channels.
- Capture and promote customer testimonials, case studies and milestones to strengthen trust and credibility.
- Be an active contributor in the continuous improvement of existing and new customer journeys, through design and review of branding on EV charge points to wording of automated notifications sent to users.
- Support the TCSUK team with ad hoc marketing requests, prioritising activity in line with business needs.
- Support the Commercial team with communications requirements, including press releases, borough communications and e MSP communications.
- Collaborate closely with the TCSUK and TECS Marketing teams to develop and maintain EV sales tools, including presentations, brochures, case studies, market studies and promotional materials.
Qualifications/ Experience Required
- 3+ years experience in marketing/comms preferred.
- Customer journey and customer value proposition design experience.
- A passion for e-Mobility, EV Charging and sustainable mobility will be advantageous.
- Commercial & customer-oriented mindset.
- Ability to build strong partnership relations at all levels to Director/MD.
- Creative, entrepreneurial, hands-on approach and above all a team player.
- Flexible and agile with a proactive attitude in rapidly growing environment
- Able to work autonomously and set own targets.
Marketing Specialist in London employer: TotalEnergies
TotalEnergies is an exceptional employer that prioritises inclusivity and continuous learning, making it an ideal place for a Pricing Analyst to thrive. With a strong focus on employee development, you will have access to training opportunities that support your career growth in key areas such as metering, consumption, billing, and charges. Located in the UK, our collaborative work culture fosters innovation and ensures that every team member contributes to delivering accurate pricing solutions for our customers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for TotalEnergies and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like TotalEnergies are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with TotalEnergies on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at TotalEnergies. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit TotalEnergies. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of TotalEnergies:Show us that you’ve done your homework! In your application, briefly mention what you admire about TotalEnergies’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at TotalEnergies
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at TotalEnergies will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At TotalEnergies, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
