Partnerships Market Development Executive

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.

The Role

As a Partnerships Market Development Executive, your primary focus will be on generating a robust pipeline of qualified partnership leads. You will be responsible for identifying and initiating contact with potential partners, articulating our value proposition, and qualifying their suitability for partnership. This role involves a blend of market research, strategic outreach, and collaboration with marketing and partner business development teams. You will manage the initial stages of the partnership lifecycle, ensuring a smooth handover of high-potential partners to our Partner Managers for deeper engagement and development.

Key Responsibilities:

Market Analysis & Partner Identification:

• Conduct in-depth research to pinpoint key Vertical Specific Software (VSS) platforms and Independent Software Vendors (ISVs) within strategically important sectors.

• Identify relevant Trade Associations, Franchise Groups, Buying Groups, and Membership Organisations with substantial B2B customer bases for referral and co-marketing opportunities.

• Analyse our product strengths, unique selling propositions (USPs), and target merchant profiles to discover new and promising partnership avenues.

• Stay informed about industry trends, competitor activities, and emerging technologies within relevant sectors.

Engagement Strategy & Value Proposition:

• Collaborate with the Marketing team to craft compelling, sector-specific value propositions and outreach materials tailored to different partner types.

• Contribute to the planning and execution of targeted marketing campaigns designed to attract potential partners.

• Identify and recommend relevant industry events, conferences, and webinars for partnership development and networking.

Outreach & Lead Generation:

• Develop and implement proactive outreach strategies, including email campaigns, LinkedIn engagement, and event-related communications.

• Initiate contact with potential partners to introduce our partnership program and understand their business objectives and needs.

• Build and maintain a consistent pipeline of qualified partnership leads that align with our ideal partner profiles.

Qualification & Handover:

• Evaluate the suitability of potential partners based on established criteria, including market presence, merchant reach, integration capabilities, and strategic fit.

• Provide initial information and standard commercial offers to smaller partners suitable for self-service or straightforward agreements.

• Prepare comprehensive briefings and effectively transition qualified, high-potential partnership opportunities to Partner Managers for further development.

Coordination & Reporting:

• Work closely with internal teams (Marketing, Product, Legal) to support market development initiatives and ensure a cohesive partner outreach approach.

• Maintain meticulous records of all outreach activities, partner interactions, and pipeline progression within our CRM system.

• Generate regular reports on market development activities, lead generation metrics, and progress against partnership targets.

What You\’ll Bring

• Experience: A minimum of 3 years of demonstrable experience in business development, market development, partnerships, or a related field, preferably within the technology, SaaS, or payments sectors. Experience working with software companies or vertical-specific platforms is a significant plus.

• Industry Insight: A solid understanding of the software ecosystem, particularly Vertical Specific Software (VSS) and Independent Software Vendors (ISVs). Familiarity with the payments industry and its dynamics is highly advantageous.

• Sales & Marketing Aptitude: A foundational understanding of marketing principles and the ability to contribute to the creation of persuasive value propositions. Comfortable with proactive outreach and lead generation techniques.

• Communication & Interpersonal Skills: Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and persuasively. Excellent interpersonal skills and the ability to build strong initial relationships with potential partners.

• Research & Analytical Capabilities: Proven ability to conduct thorough market research, identify key trends, and analyse potential partnership opportunities effectively.

• Organisational & Time Management Proficiency: Strong organisational skills and the ability to manage multiple tasks, prioritise effectively, and meet deadlines.

• Drive & Results Orientation: A proactive, self-starter with a strong focus on achieving targets and delivering measurable results.

• Team Collaboration: Ability to work effectively within a team environment and collaborate cross-functionally with Marketing and Partner Business Development teams.

• Education: Bachelor\’s degree in Business Administration, Marketing, Technology, or a related discipline.

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.

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