At a Glance
- Tasks: Create and execute impactful marketing campaigns across political and public sector brands.
- Company: Join Total Politics, a leading media group in the political sector.
- Benefits: Enjoy 25 days annual leave, life assurance, and a Cycle to Work scheme.
- Other info: We value diversity and welcome applications from all backgrounds.
- Why this job: Make a real impact in a dynamic environment while collaborating with diverse teams.
- Qualifications: 7+ years in marketing with strong digital and content skills.
The predicted salary is between 45000 - 55000 £ per year.
Total Politics, the leading political and public sector media group, is seeking a proactive and experienced Marketing Manager to work directly with the Chief Marketing Officer to deliver impactful campaigns across our Political and Public Sector Engagement brands as well as for the Group as a whole. This role plays a key part in shaping and implementing marketing strategies for our diverse brand portfolio.
About the Role
As Marketing Manager, you will craft and execute multi-channel campaigns that drive engagement, generate leads, support our events and grow our brand presence across political and public sector audiences. Collaborating with teams across Design, Media, Events and Sales, you'll ensure seamless delivery of impactful strategies in a fast-paced, results-oriented environment.
Key Responsibilities
- Work directly with the Chief Marketing Officer to develop and deliver integrated marketing strategies across Total Politics Group brands
- Create comprehensive digital marketing strategies to drive inbound leads, grow audiences and boost brand awareness
- Develop marketing campaigns for our Political and Public Sector Engagement brands, products and services, ensuring messaging resonates with decision-makers and drives engagement
- Manage website development and content including Total Politics and Total Events sites
- Event marketing support for both Sales and Events teams delivering inbound leads and delegate acquisition
- Support at our leading Party Conference fringe events
- Work alongside our Marketing Automation and Data managers to deliver data insights from our 360 SCV project
- Partner with the Design team to produce compelling marketing assets across print and digital channels
- Oversee campaign objectives, revenue targets, and KPIs across multiple brands, ensuring timely delivery and measurable results
- Manage multiple projects simultaneously while maintaining strong stakeholder relationships across teams
- Lead initiatives to streamline marketing processes and maximise efficiency in campaign execution
- Support Group-wide marketing initiatives and cross-brand promotional opportunities
- Develop and execute content marketing strategies that position our brands as thought leaders
Skills & Experience Required
- 7+ years of marketing experience, with proven track record in digital and content marketing
- Strong understanding of political and public sector markets
- Experience marketing to senior decision-makers
- Exceptional copywriting and communication skills with ability to adapt messaging for different audiences
- Experience with database management, CRM systems, and email marketing platforms
- Proven track record in planning and delivering successful multi-channel marketing campaigns
- Website management, SEO knowledge, and performance reporting expertise
- Ability to run targeted, segmented campaigns with demonstrable ROI results
- Experience in collateral design brief development and production management
- Proficiency in Microsoft Office, marketing automation tools, and analytics platforms
- Strong organisational and multitasking abilities with experience managing competing priorities
- Education to degree level (desirable)
What We're Looking For
A confident marketing professional who thrives in the dynamic media and political landscape, with proven ability to manage diverse projects spanning media, content, and events across multiple brands. You'll be a strategic thinker with a passion for delivering results, a talent for collaboration, and understanding of how to engage private, political and public sector audiences effectively. If you're ready to make an impact across our growing portfolio of influential brands, we'd love to hear from you.
25 days annual leave plus Bank Holidays Cycle to Work scheme Life assurance of 4x salary Season Ticket Loan Employee Assistance Programme
At Total Politics Group, we are committed to building a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and empowered to thrive. We actively welcome applications from individuals of all backgrounds, communities, identities, and experiences, particularly those from groups that are typically underrepresented. As an equal opportunities’ employer, we do not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. If you require any adjustments or support during the application process, please let us know.
Marketing Manager employer: Total Politics
Total Politics is an exceptional employer that fosters a dynamic and inclusive work culture, offering Marketing Managers the opportunity to shape impactful campaigns within the political and public sector landscape. With a commitment to employee growth, generous benefits such as 25 days of annual leave, and a supportive environment that values diversity, Total Politics empowers its team to thrive while making a meaningful impact across influential brands.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the political and public sector. Attend events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use case studies to demonstrate how you’ve driven engagement and generated leads. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, make sure to customise your pitch. Highlight your experience in digital marketing and your understanding of the political landscape. Show them why you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining us. Plus, it gives you a chance to showcase your enthusiasm for the role and the company right from the start.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing and campaign management, especially in political and public sector contexts. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and your understanding of our brands. Tell us why you're the perfect fit for this role and how you can help us drive impactful campaigns.
Showcase Your Achievements:When detailing your experience, focus on specific achievements and results. Use metrics to demonstrate your success in previous roles, especially in managing multi-channel campaigns. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you're proactive and keen to join our team!
How to prepare for a job interview at Total Politics
✨Know Your Audience
Before the interview, research Total Politics and their target audiences. Understand the political and public sector landscape they operate in. This will help you tailor your responses and demonstrate your knowledge of their market.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel marketing campaigns you've managed. Be ready to discuss the strategies you used, the results achieved, and how you engaged decision-makers effectively. This will highlight your experience and ability to deliver results.
✨Collaborate and Communicate
Emphasise your collaborative skills during the interview. Discuss how you've worked with design, media, and sales teams in the past to deliver impactful campaigns. This shows that you can thrive in a fast-paced environment and manage stakeholder relationships.
✨Ask Insightful Questions
Prepare thoughtful questions about Total Politics' current marketing strategies and future goals. This not only shows your interest in the role but also gives you insight into how you can contribute to their success as a Marketing Manager.
