At a Glance
- Tasks: Lead impactful marketing campaigns across political and public sector brands.
- Company: Total Politics, a leading media group in the political sector.
- Benefits: 25 days annual leave, cycle to work scheme, life assurance, and employee assistance programme.
- Other info: Join a diverse team committed to inclusivity and professional growth.
- Why this job: Make a real impact in a dynamic environment while shaping marketing strategies.
- Qualifications: 7+ years in marketing with strong digital and content skills.
The predicted salary is between 45000 - 55000 € per year.
Total Politics, the leading political and public sector media group, is seeking a proactive and experienced Marketing Manager to work directly with the Chief Marketing Officer to deliver impactful campaigns across our Political and Public Sector Engagement brands as well as for the Group as a whole. This role plays a key part in shaping and implementing marketing strategies for our diverse brand portfolio.
As Marketing Manager, you will craft and execute multi-channel campaigns that drive engagement, generate leads, support our events and grow our brand presence across political and public sector audiences. Collaborating with teams across Design, Media, Events and Sales, you'll ensure seamless delivery of impactful strategies in a fast-paced, results-oriented environment.
Key Responsibilities- Work directly with the Chief Marketing Officer to develop and deliver integrated marketing strategies across Total Politics Group brands.
- Create comprehensive digital marketing strategies to drive inbound leads, grow audiences and boost brand awareness.
- Develop marketing campaigns for our Political and Public Sector Engagement brands, products and services, ensuring messaging resonates with decision-makers and drives engagement.
- Manage website development and content including Total Politics and Total Events sites.
- Event marketing support for both Sales and Events teams delivering in-bound leads and delegate acquisition.
- Support at our leading Party Conference fringe events.
- Work alongside our Marketing Automation and Data managers to deliver data insights from our 360 SCV project.
- Partner with the Design team to produce compelling marketing assets across print and digital channels.
- Oversee campaign objectives, revenue targets, and KPIs across multiple brands, ensuring timely delivery and measurable results.
- Manage multiple projects simultaneously while maintaining strong stakeholder relationships across teams.
- Lead initiatives to streamline marketing processes and maximise efficiency in campaign execution.
- Support Group-wide marketing initiatives and cross-brand promotional opportunities.
- Develop and execute content marketing strategies that position our brands as thought leaders.
- 7+ years of marketing experience, with proven track record in digital and content marketing.
- Strong understanding of political and public sector markets.
- Experience marketing to senior decision-makers.
- Exceptional copywriting and communication skills with ability to adapt messaging for different audiences.
- Experience with database management, CRM systems, and email marketing platforms.
- Proven track record in planning and delivering successful multi-channel marketing campaigns.
- Website management, SEO knowledge, and performance reporting expertise.
- Ability to run targeted, segmented campaigns with demonstrable ROI results.
- Experience in collateral design brief development and production management.
- Proficiency in Microsoft Office, marketing automation tools, and analytics platforms.
- Strong organisational and multitasking abilities with experience managing competing priorities.
- Education to degree level (desirable).
A confident marketing professional who thrives in the dynamic media and political landscape, with proven ability to manage diverse projects spanning media, content, and events across multiple brands. You'll be a strategic thinker with a passion for delivering results, a talent for collaboration, and understanding of how to engage private, political and public sector audiences effectively. If you're ready to make an impact across our growing portfolio of influential brands, we'd love to hear from you.
Benefits- 25 days annual leave plus Bank Holidays.
- Cycle to Work scheme.
- Life assurance of 4x salary.
- Season Ticket Loan.
- Employee Assistance Programme.
At Total Politics Group, we are committed to building a diverse, inclusive, and equitable workplace where everyone feels respected, valued, and empowered to thrive. We actively welcome applications from individuals of all backgrounds, communities, identities, and experiences, particularly those from groups that are typically underrepresented. As an equal opportunities’ employer, we do not discriminate on the basis of age, disability, gender reassignment, marriage or civil partnership, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010. If you require any adjustments or support during the application process, please let us know.
Marketing Manager employer: Total Politics Group
Total Politics is an exceptional employer that fosters a dynamic and inclusive work culture, offering a range of benefits including 25 days of annual leave, a Cycle to Work scheme, and life assurance. With a strong commitment to employee growth and development, this role as Marketing Manager provides the opportunity to shape impactful marketing strategies within the political and public sector landscape, all while collaborating with diverse teams in a fast-paced environment that values creativity and results.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the political and public sector. Attend events, join relevant groups on social media, and don’t be shy to reach out to industry professionals. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns and projects. Use case studies to demonstrate how you’ve driven engagement and results. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, make sure to customise your pitch. Highlight your experience in digital marketing and your understanding of the political landscape. Show them why you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining us. Plus, it gives you a chance to showcase your enthusiasm for the role right from the start!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in digital marketing and campaign management, especially in political or public sector contexts. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for marketing and your understanding of our audience. Let us know why you're the perfect fit for Total Politics and how you can make an impact.
Showcase Your Achievements:When detailing your experience, focus on specific achievements and results from your previous roles. We love numbers, so if you can quantify your success in campaigns or lead generation, do it! It helps us see the value you can bring.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to us quickly and efficiently. Plus, it shows you're proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Total Politics Group
✨Know Your Audience
Before the interview, research Total Politics and its brands thoroughly. Understand their target audiences in the political and public sector. This will help you tailor your responses and demonstrate how your marketing strategies can resonate with decision-makers.
✨Showcase Your Campaign Successes
Prepare specific examples of successful multi-channel campaigns you've managed. Be ready to discuss the objectives, strategies, and measurable results. Highlight how these experiences align with the key responsibilities of the Marketing Manager role.
✨Collaborative Spirit
Emphasise your ability to work collaboratively across teams. Share examples of how you've partnered with design, media, and sales teams to deliver impactful marketing strategies. This will show that you can thrive in a fast-paced environment and manage multiple projects effectively.
✨Ask Insightful Questions
Prepare thoughtful questions about Total Politics' current marketing strategies and future goals. This not only shows your interest in the role but also gives you insight into how you can contribute to their success. It’s a great way to demonstrate your strategic thinking.
