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- Tasks: Enhance member experience through targeted CRM campaigns and data-driven insights.
- Company: Join Total Fitness, a leading health club brand in the North of England and Wales.
- Benefits: Free gym membership, social events, and 28 days holiday including public holidays.
- Other info: Dynamic team environment with opportunities for personal and professional growth.
- Why this job: Shape the future of CRM while making a real impact on member relationships.
- Qualifications: 2+ years in CRM or database marketing with strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
About Total Fitness: We’re Total Fitness, a leading health club brand in the North of England and Wales. We’re there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women’s Gym by Total Fitness.
Joining the team here at Total Fitness means the freedom to move your own way, along your own path, constantly finding new ways to reach your full potential - whatever success looks like for you. We celebrate together, get stuck in together, and we help each other through.
The CRM Executive is responsible for improving member experience, retention and lifetime value through timely, relevant communications. Using data led insight, they will deliver targeted campaigns that ensure members receive the right message at the right time, driving both engagement and commercial impact. The CRM Executive will turn segmentation and insight into meaningful communications that strengthen long-term member relationships across multiple brands. This role is ideal for someone who thrives on detail, enjoys combining creativity with data, is comfortable building as we go, and takes a hands-on approach to campaign delivery. As we are early in our CRM maturity, the role will also play a key part in shaping how CRM works across the business.
Key Responsibilities:
- Develop always on and campaign led CRM activity that supports commercial priorities and member needs.
- Segmentation & Database Management.
- Ensure appropriate CRM data management and database health, working with internal teams to maintain accurate, usable data, and to support database growth strategies.
- Manage communications for campaigns across multiple brands, ensuring consistency and high attention to detail.
- Track and report on CRM performance using agreed KPIs.
- Support ongoing optimisation and testing, applying learnings and insight to inform development.
- Collaborate cross functionally with Brand, E-Commerce, Product, and Club teams to ensure aligned communications.
- Ensure all CRM activity complies with GDPR and customer data regulations.
Minimum Requirements:
- Minimum of 2 years’ experience in a CRM, lifecycle, or database driven marketing role, with experience using CRM or marketing automation platforms.
- Strong understanding of segmentation, targeting, and data led communication.
- Strong analytical mindset with experience using data and insight to inform decisions.
- Excellent attention to detail, organisation and time management skills.
- Exposure to tools such as Power BI, Google Analytics, or similar reporting and visualisation platforms.
Benefits:
- Training and development opportunities which will enable you to advance as far as your talent and determination will take you.
- Plenty of social activities and events.
- Free membership for you and a loved one plus 2 discounted memberships for family members or friends after passing probation.
- 28 days holiday including public holidays.
CRM and Marketing Executive/Senior Executive in Wilmslow employer: Total Fitness
Contact Detail:
Total Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Marketing Executive/Senior Executive in Wilmslow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fitness and marketing industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your CRM campaigns and data-driven projects. This is your chance to demonstrate how you can turn insights into impactful communications that resonate with members.
✨Tip Number 3
Prepare for interviews by researching Total Fitness and their CRM strategies. Think about how your experience aligns with their goals and be ready to share specific examples of how you've improved member engagement in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Total Fitness team and contributing to their mission.
We think you need these skills to ace CRM and Marketing Executive/Senior Executive in Wilmslow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM and Marketing Executive. Highlight your experience with data-driven marketing and any relevant tools you've used, like Power BI or Google Analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for member engagement and how you can contribute to our mission at Total Fitness. Be sure to mention specific campaigns or projects that demonstrate your creativity and analytical mindset.
Showcase Your Attention to Detail: In this role, attention to detail is key. When submitting your application, double-check for any typos or formatting issues. A polished application reflects your commitment to quality, which is something we value highly at StudySmarter.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the latest updates about your application status. Plus, it’s super easy!
How to prepare for a job interview at Total Fitness
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge before the interview. Understand the key concepts of segmentation, targeting, and data-driven communication. Be ready to discuss how you've used these in past roles, especially if you've worked with platforms like Power BI or Google Analytics.
✨Show Off Your Analytical Skills
Since this role requires a strong analytical mindset, prepare to share specific examples of how you've used data to inform decisions. Think about campaigns you've optimised based on performance metrics and be ready to explain your thought process.
✨Attention to Detail is Key
Total Fitness values high attention to detail, so demonstrate this during your interview. Bring along examples of your work that showcase your organisational skills and meticulousness, whether it's campaign reports or database management.
✨Be Ready to Collaborate
This role involves working cross-functionally, so be prepared to discuss how you've successfully collaborated with different teams in the past. Share stories that highlight your teamwork skills and how you ensure aligned communications across various departments.