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- Tasks: Shape and amplify the Total Fitness brand through strategic PR and engaging content.
- Company: Join a dynamic fitness brand focused on innovation and community engagement.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and brand development.
- Why this job: Take your PR skills to the next level and make a real impact in a vibrant industry.
- Qualifications: Experience in PR or content creation with strong storytelling abilities.
The predicted salary is between 40000 - 50000 £ per year.
The PR and Content Manager is responsible for shaping, protecting, and amplifying the Total Fitness brand through organic, earned, and third party channels. This role will own the end-to-end PR strategy, content creation, and organic social presence, using storytelling and trusted external voices to build brand credibility, relevance, and engagement. Working closely within internal teams and external agencies, this role ensures consistent, high impact content and communications that support business objectives, strengthen reputation, and drive meaningful audience connections. It’s a fantastic opportunity for an experienced PR or content professional ready to take the next step in their career, moving into a broader, more strategic in‑house role with increased ownership and visibility.
Key Responsibilities
- Own and deliver the Total Fitness PR strategy, including proactive, reactive, and crisis communications.
- Lead earned media activity and manage all associated corporate PR campaigns.
- Brief, coordinate, and manage the PR agency to ensure aligned, high quality output.
- Support senior leaders with media messaging, briefing and reactive communications where required.
- Lead content ideation and creation across key organic channels.
- Ensure content is insight‑led, on brand, and aligned to wider brand and commercial strategies.
- Develop storytelling frameworks that bring brand positioning and campaigns to life.
PR and Content Manager employer: Total Fitness
Contact Detail:
Total Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR and Content Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PR campaigns and content pieces. This is your chance to shine and demonstrate how you can amplify a brand's voice. Don’t forget to include metrics that highlight your impact!
✨Tip Number 3
Prepare for interviews by researching the company inside out. Understand their brand, values, and recent campaigns. We want you to walk in confidently, ready to discuss how you can elevate their PR strategy and storytelling efforts.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you on board!
We think you need these skills to ace PR and Content Manager
Some tips for your application 🫡
Show Your Passion for PR: When you're writing your application, let your enthusiasm for PR and content shine through. We want to see how you can shape and amplify our brand, so share examples of your past experiences that highlight your skills in storytelling and media engagement.
Tailor Your Content: Make sure your application is tailored specifically to the PR and Content Manager role. Use keywords from the job description and demonstrate how your experience aligns with our needs. This shows us that you've done your homework and are genuinely interested in joining our team.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Highlight your key achievements and skills without waffling. A well-structured application makes it easier for us to see why you’d be a great fit for the role.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it!
How to prepare for a job interview at Total Fitness
✨Know the Brand Inside Out
Before your interview, dive deep into Total Fitness's brand values, recent campaigns, and overall mission. Understanding their voice and how they engage with their audience will help you tailor your responses and show that you're genuinely interested in the role.
✨Showcase Your Storytelling Skills
As a PR and Content Manager, storytelling is key. Prepare examples of past campaigns where you've successfully crafted narratives that resonated with audiences. Be ready to discuss how you can apply similar strategies to enhance Total Fitness's brand presence.
✨Prepare for Crisis Scenarios
Given the nature of the role, it's crucial to demonstrate your ability to handle crisis communications. Think of a time when you managed a PR crisis and be prepared to discuss your approach, the outcome, and what you learned from the experience.
✨Engage with Insight-Driven Content Ideas
Bring some fresh content ideas to the table that align with Total Fitness's goals. Research current trends in fitness and wellness, and think about how you can leverage insights to create impactful content that drives engagement across organic channels.