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- Tasks: Create engaging member communications and drive retention through data-driven campaigns.
- Company: Join Total Fitness, a leading health club brand empowering fitness journeys.
- Benefits: Competitive salary, supportive team culture, and opportunities for personal growth.
- Other info: Be part of a team that celebrates success and embraces challenges together.
- Why this job: Make a real impact on member experiences while having fun in a dynamic environment.
- Qualifications: Detail-oriented, creative, and data-savvy individuals with a passion for customer engagement.
The predicted salary is between 30000 - 33000 £ per year.
Reporting to: Head of Brand Marketing
Location: Wilmslow
Salary: £30,000 - £33,000
About Total Fitness: We’re Total Fitness, a leading health club brand in the North of England and Wales. We’re there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women’s Gym by Total Fitness. Driven by the belief that everyone is better fitter, we work hard to fulfil our promise of providing the spaces and opportunities that empower our customers to achieve more than they ever thought possible. If there's one thing we're sure of, it's that movement is good for you. And that goes far beyond just moving our bodies. Joining the team here at Total Fitness means the freedom to move your own way, along your own path, constantly finding new ways to reach your full potential - whatever success looks like for you. We support one another, take the initiative and tackle each challenge head on, because we want to provide exceptional experiences for both our team and our members. We celebrate together, get stuck in together, and we help each other through. We can't promise it will be easy, but we can promise it will be worth it - and that'll be a lot of fun. This is where movement happens, this is where you get going and keep going. This is where more is possible.
Role Purpose: The CRM Executive is responsible for improving member experience, retention and lifetime value through timely, relevant communications. Using data led insight, they will deliver targeted campaigns that ensure members receive the right message at the right time, driving both engagement and commercial impact. As a customer centric team, providing value to members at every touchpoint is central to how we work. The CRM Executive will turn segmentation and insight into meaningful communications that strengthen long-term member relationships across multiple brands. This role is ideal for someone who thrives on detail, enjoys combining creativity with data, is comfortable building as we go, and takes a hands-on approach to campaign delivery. The right candidate will understand how continuous improvement drives measurable customer and business outcomes. As we are early in our CRM maturity, the role will also play a key part in shaping how CRM works across the business; from defining best practice to improving systems, journeys, and ways of working.
Key Responsibilities:
- Member Lifecycle Communications
- Own the creation, copywriting, build and delivery of member communications across the member lifecycle, from pre sale, to sign up and onboarding, through to engagement and retention.
- Develop always on and campaign led CRM activity that supports commercial priorities and member needs.
- Identify journey gaps and opportunities to improve relevance, timing and clarity of member communications.
CRM Marketing Executive employer: Total Fitness
Contact Detail:
Total Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the Total Fitness family.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or family to get comfortable with common questions. This will help you articulate your thoughts clearly and confidently when it’s your turn to shine.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can go a long way in leaving a positive impression. Plus, it shows that you’re proactive and really keen on the role at Total Fitness.
We think you need these skills to ace CRM Marketing Executive
Some tips for your application 🫡
Show Your Passion for Fitness: When you're writing your application, let your enthusiasm for fitness and health shine through. We want to see how much you care about helping others achieve their goals, so share any personal experiences or insights that connect you to our mission at Total Fitness.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for the CRM Marketing Executive role. Highlight relevant experience in CRM, marketing, and data analysis, and don’t forget to mention any creative campaigns you've worked on. We love seeing how your skills align with what we do!
Be Data-Driven: Since this role involves using data to drive decisions, include examples of how you've used data insights in past roles. Whether it’s improving member engagement or boosting retention rates, show us how you’ve made a measurable impact through your work.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our culture and values while you’re at it!
How to prepare for a job interview at Total Fitness
✨Know Your Audience
Before the interview, take some time to research Total Fitness and their approach to CRM marketing. Understand their values, mission, and the specific challenges they face in member engagement. This will help you tailor your responses and show that you're genuinely interested in contributing to their goals.
✨Showcase Your Data Skills
As a CRM Marketing Executive, you'll need to demonstrate your ability to use data effectively. Prepare examples of how you've used data-led insights to drive successful campaigns in the past. Be ready to discuss specific metrics and outcomes to highlight your impact.
✨Be Creative with Campaign Ideas
Think about innovative campaign ideas that could enhance member experience and retention at Total Fitness. Bring these ideas to the interview and be prepared to discuss how you would implement them. This shows your proactive approach and creativity, which are key for this role.
✨Ask Insightful Questions
Prepare thoughtful questions to ask during the interview. Inquire about their current CRM strategies, the tools they use, and how they measure success. This not only shows your interest but also helps you gauge if the company culture aligns with your values.