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- Tasks: Enhance member experience through targeted CRM campaigns and data-driven insights.
- Company: Join Total Fitness, a leading health club brand in the North of England and Wales.
- Benefits: Free gym membership, 28 days holiday, social events, and career development opportunities.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Shape the future of CRM while making a real impact on member engagement.
- Qualifications: 2+ years in CRM or database marketing with strong analytical skills.
The predicted salary is between 30000 - 40000 £ per year.
Reporting to: Head of Brand Marketing
About Total Fitness:
We’re Total Fitness, a leading health club brand in the North of England and Wales. We’re there for every fitness moment no matter the age, life stage, or workout preference. We have 15 supersize health clubs with learn to swim academies on site. In 2024, we opened 2 new gyms purposefully designed for women- The Women’s Gym by Total Fitness.
Joining the team here at Total Fitness means the freedom to move your own way, along your own path, constantly finding new ways to reach your full potential - whatever success looks like for you. We celebrate together, get stuck in together, and we help each other through.
The CRM Executive is responsible for improving member experience, retention and lifetime value through timely, relevant communications. Using data led insight, they will deliver targeted campaigns that ensure members receive the right message at the right time, driving both engagement and commercial impact.
The CRM Executive will turn segmentation and insight into meaningful communications that strengthen long-term member relationships across multiple brands. This role is ideal for someone who thrives on detail, enjoys combining creativity with data, is comfortable building as we go, and takes a hands-on approach to campaign delivery. As we are early in our CRM maturity, the role will also play a key part in shaping how CRM works across the business.
Key Responsibilities:
- Develop always on and campaign led CRM activity that supports commercial priorities and member needs.
- Segmentation & Database Management.
- Ensure appropriate CRM data management and database health, working with internal teams to maintain accurate, usable data, and to support database growth strategies.
- Manage communications for campaigns across multiple brands, ensuring consistency and high attention to detail.
- Track and report on CRM performance using agreed KPIs.
- Support ongoing optimisation and testing, applying learnings and insight to inform development.
- Collaborate cross functionally with Brand, E-Commerce, Product, and Club teams to ensure aligned communications.
- Ensure all CRM activity complies with GDPR and customer data regulations.
Minimum Requirements:
- Minimum of 2 years’ experience in a CRM, lifecycle, or database driven marketing role, with experience using CRM or marketing automation platforms.
- Strong understanding of segmentation, targeting, and data led communication.
- Strong analytical mindset with experience using data and insight to inform decisions.
- Excellent attention to detail, organisation and time management skills.
- Exposure to tools such as Power BI, Google Analytics, or similar reporting and visualisation platforms.
Benefits:
- Training and development opportunities which will enable you to advance as far as your talent and determination will take you.
- Plenty of social activities and events.
- Free membership for you and a loved one plus 2 discounted memberships for family members or friends after passing probation.
- 28 days holiday including public/bank holidays.
- Workplace Pension Scheme.
- Discount on retail and cafe products.
Locations
CRM and Marketing Executive/Senior Executive in Cheshire, Wilmslow employer: Total Fitness
Contact Detail:
Total Fitness Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM and Marketing Executive/Senior Executive in Cheshire, Wilmslow
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at Total Fitness or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your CRM and marketing successes. When you get the chance to chat with hiring managers, share specific examples of how you've used data to drive results.
✨Tip Number 3
Be proactive! If you see a job opening that excites you, don’t just wait for the application process. Reach out directly to the hiring manager or team members via LinkedIn to express your interest and ask questions about the role.
✨Tip Number 4
Keep it relevant! Tailor your conversations and any follow-up messages to reflect the values and goals of Total Fitness. Show them you understand their mission and how you can contribute to their CRM efforts.
We think you need these skills to ace CRM and Marketing Executive/Senior Executive in Cheshire, Wilmslow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM and Marketing Executive. Highlight your experience with data-driven marketing and any relevant tools you've used, like Power BI or Google Analytics. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for member engagement and retention. Tell us why you’re excited about the opportunity at Total Fitness and how you can contribute to our mission.
Show Off Your Analytical Skills: Since this role requires a strong analytical mindset, don’t shy away from sharing specific examples of how you've used data to inform your marketing decisions. We love seeing how you’ve turned insights into impactful campaigns!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of all the amazing talent out there. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Total Fitness
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems and marketing automation platforms. Be ready to discuss your experience with segmentation, targeting, and how you've used data to drive campaigns. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to inform decisions in past roles. Whether it's tracking campaign performance or optimising communications, be ready to share specific metrics and outcomes. This will demonstrate your analytical mindset and ability to turn insights into action.
✨Emphasise Attention to Detail
Given the importance of accuracy in CRM communications, highlight your organisational skills and attention to detail. Bring examples of how you've managed multiple campaigns or projects simultaneously while maintaining high standards. This will reassure them that you can handle the demands of the role.
✨Be Ready to Collaborate
Since the role involves working cross-functionally, think of instances where you've successfully collaborated with other teams. Discuss how you ensured aligned communications and what strategies you used to foster teamwork. This will show that you're a team player who can contribute to a positive work environment.