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- Tasks: Execute dynamic marketing campaigns and drive brand visibility for innovative financial services.
- Company: Join Derivia Intelligence, a leader in data insights for the financial sector.
- Benefits: Competitive salary, growth opportunities, and a chance to shape your marketing career.
- Other info: Opportunity for strategic growth and ownership in a fast-paced environment.
- Why this job: Be part of a team that influences global financial decisions through impactful marketing.
- Qualifications: B2B marketing experience, familiarity with CRM systems, and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Derivia Intelligence provides specialist data and insights to the global financial services industry. Through its brands Structured Retail Products (SRP), GlobalCapital (GC) and Futures & Options World (FOW), the group delivers products that help clients understand complex markets, benchmark activity, and make better-informed decisions across derivatives, debt capital markets and structured finance.
The Senior Marketing Executive supports the execution of marketing activity primarily for SRP, while also supporting the wider Derivia Intelligence portfolio. Working closely with the Senior Marketing Manager and cross-functional teams including Sales, Product and Editorial, the role delivers integrated campaigns that drive demand generation, strengthen product positioning, and build brand visibility, supporting global growth ambitions. The role also supports marketing automation and core digital channels, ensuring campaigns are delivered efficiently and aligned with sales processes.
Key responsibilities
- Marketing campaigns (SRP)
- Support delivery of the marketing plan aligned to business objectives
- Execute integrated campaigns across email, web, content and paid channels
- Own performance across core digital channels, including email and web
- Build and optimise campaign assets, including landing pages and emails
- Contribute to lead generation and pipeline growth through campaign execution
- Support and optimise paid media activity across social and search
- Track campaign performance and provide insights to improve conversion and results
- Marketing automation and CRM (SRP and Derivia brands)
- Build and execute campaigns in Pardot for SRP
- Champion marketing automation processes across the team
- Support development of lead management processes across brands with Sales
- Maintain and improve automation processes and workflows
- Monitor performance and identify opportunities to improve efficiency and conversion
- Broader marketing activity (SRP and Derivia brands)
- Support SEO initiatives to improve visibility and inbound traffic
- Assist with SRP event marketing activity, including campaign support and collateral
- Support marketing activity across other Derivia brands where priorities align
Required experience and skills
- Proven B2B marketing experience, ideally within financial or professional services
- Experience with marketing automation and CRM systems (e.g. Pardot, Salesforce)
- Experience with campaign reporting and analytics tools
- Working knowledge of SEO and paid digital marketing
Attributes
- Strong organisational skills with the ability to manage multiple priorities
- Analytical mindset with the ability to interpret data and identify insights
- Clear communicator, able to work across teams
- Proactive and self-motivated, with a strong sense of ownership
This role offers the opportunity to develop into a more strategic marketing position over time, with increasing ownership of campaigns, channels and performance. It is suited to someone with a growth mindset who is keen to take initiative and build expertise.
Senior Marketing Executive employer: Total Derivatives Ltd
Contact Detail:
Total Derivatives Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Derivia Intelligence. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and successes. This gives us a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their products and how your experience aligns with their goals. We love candidates who come prepared!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your B2B marketing experience, especially in financial services, and showcase any relevant skills with marketing automation tools like Pardot or Salesforce.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the financial sector and how your skills align with our goals at Derivia Intelligence. Don’t forget to mention your analytical mindset and proactive approach!
Showcase Your Campaign Successes: When detailing your past experiences, focus on specific campaigns you've executed. Share metrics that demonstrate your impact, like lead generation or conversion rates, to show us you can drive results in this role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Total Derivatives Ltd
✨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be ready to discuss specific campaigns you've worked on and how they drove results. This will show that you understand the industry and can contribute from day one.
✨Show Off Your Analytical Skills
Since the role requires an analytical mindset, prepare to talk about how you've used data to inform your marketing strategies. Bring examples of how you've tracked campaign performance and what insights you derived from the data to improve future campaigns.
✨Familiarise Yourself with Tools
Get comfortable with marketing automation and CRM systems like Pardot and Salesforce. If you have experience with these tools, be ready to share how you've used them to streamline processes or enhance campaign effectiveness. If not, do a bit of research to understand their functionalities.
✨Be Proactive and Engaging
During the interview, demonstrate your proactive nature by asking insightful questions about the company's marketing strategies and future goals. Show enthusiasm for the role and express your eagerness to take ownership of campaigns and contribute to the team's success.