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- Tasks: Execute dynamic marketing campaigns and drive brand visibility for innovative financial services.
- Company: Join Derivia Intelligence, a leader in data insights for the financial sector.
- Benefits: Competitive salary, growth opportunities, and a chance to shape your marketing career.
- Other info: Opportunity for strategic growth and ownership in a fast-paced environment.
- Why this job: Be part of a team that influences global financial decisions through impactful marketing.
- Qualifications: B2B marketing experience, familiarity with CRM systems, and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
Derivia Intelligence provides specialist data and insights to the global financial services industry. Through its brands Structured Retail Products (SRP), GlobalCapital (GC) and Futures & Options World (FOW), the group delivers products that help clients understand complex markets, benchmark activity, and make better-informed decisions across derivatives, debt capital markets and structured finance.
The Senior Marketing Executive supports the execution of marketing activity primarily for SRP, while also supporting the wider Derivia Intelligence portfolio. Working closely with the Senior Marketing Manager and cross-functional teams including Sales, Product and Editorial, the role delivers integrated campaigns that drive demand generation, strengthen product positioning, and build brand visibility, supporting global growth ambitions. The role also supports marketing automation and core digital channels, ensuring campaigns are delivered efficiently and aligned with sales processes.
Key responsibilities
- Marketing campaigns (SRP)
- Support delivery of the marketing plan aligned to business objectives
- Execute integrated campaigns across email, web, content and paid channels
- Own performance across core digital channels, including email and web
- Build and optimise campaign assets, including landing pages and emails
- Contribute to lead generation and pipeline growth through campaign execution
- Support and optimise paid media activity across social and search
- Track campaign performance and provide insights to improve conversion and results
- Marketing automation and CRM (SRP and Derivia brands)
- Build and execute campaigns in Pardot for SRP
- Champion marketing automation processes across the team
- Support development of lead management processes across brands with Sales
- Maintain and improve automation processes and workflows
- Monitor performance and identify opportunities to improve efficiency and conversion
- Broader marketing activity (SRP and Derivia brands)
- Support SEO initiatives to improve visibility and inbound traffic
- Assist with SRP event marketing activity, including campaign support and collateral
- Support marketing activity across other Derivia brands where priorities align
Required experience and skills
- Proven B2B marketing experience, ideally within financial or professional services
- Experience with marketing automation and CRM systems (e.g. Pardot, Salesforce)
- Experience with campaign reporting and analytics tools
- Working knowledge of SEO and paid digital marketing
Attributes
- Strong organisational skills with the ability to manage multiple priorities
- Analytical mindset with the ability to interpret data and identify insights
- Clear communicator, able to work across teams
- Proactive and self-motivated, with a strong sense of ownership
This role offers the opportunity to develop into a more strategic marketing position over time, with increasing ownership of campaigns, channels and performance. It is suited to someone with a growth mindset who is keen to take initiative and build expertise.
Senior Marketing Executive in London employer: Total Derivatives Ltd
Contact Detail:
Total Derivatives Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Executive in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace Senior Marketing Executive in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior Marketing Executive. Highlight your B2B marketing experience, especially in financial services, and showcase any relevant skills with marketing automation tools like Pardot or Salesforce.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing and how your experience aligns with our goals at Derivia Intelligence. Don’t forget to mention your analytical mindset and ability to manage multiple priorities.
Showcase Your Campaign Successes: When detailing your past roles, focus on specific campaigns you've executed. Share metrics that demonstrate your impact, like lead generation or conversion rates, to show us you can drive results in this position.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Total Derivatives Ltd
✨Know Your Marketing Stuff
Make sure you brush up on your B2B marketing knowledge, especially in the financial services sector. Be ready to discuss specific campaigns you've worked on and how they drove results. This will show that you understand the industry and can contribute effectively.
✨Familiarise Yourself with Tools
Since the role involves using marketing automation and CRM systems like Pardot and Salesforce, it’s a good idea to get comfortable with these tools. If you have experience, be prepared to share examples of how you've used them to optimise campaigns or improve lead management.
✨Show Off Your Analytical Skills
The ability to interpret data and provide insights is crucial for this role. Bring examples of how you've tracked campaign performance and made data-driven decisions in the past. This will demonstrate your analytical mindset and how you can add value to their team.
✨Be Proactive and Engaging
During the interview, showcase your proactive nature and willingness to take ownership of projects. Ask insightful questions about their current marketing strategies and express your enthusiasm for contributing to their growth ambitions. This will help you stand out as a candidate who is genuinely interested in the role.