At a Glance
- Tasks: Create engaging short-form videos and eye-catching graphics for social media.
- Company: Join a fast-growing company in the exciting Trading Card and Hobby Gaming industry.
- Benefits: Flexible working hours, creative environment, and opportunities for personal growth.
- Other info: Collaborative team culture with a focus on innovation and trend-driven content.
- Why this job: Be the face of our brand and connect with a passionate community through your creativity.
- Qualifications: Experience in content creation and strong knowledge of TCGs like Pokémon and Magic.
The predicted salary is between 36000 - 60000 £ per year.
Overview
Total Cards is a dynamic and fast-growing company dedicated to providing exciting and engaging experiences for our community in the Trading Card and Hobby Gaming industry. We’re passionate about bringing the thrill of gaming and collectible culture directly to fans through captivating content. Our mission is to create engaging, trend-driven, and visually impactful content that connects with audiences and builds a strong online community. We’re looking for a dynamic and creative Digital Content Creator & Strategist to bring energy and originality to our brand, developing standout short-form videos, eye-catching graphics, and compelling written content that showcase the very best of the TCG industry across all major platforms.
Role Overview
We’re on the hunt for a creative and confident Digital Content Creator & Strategist who lives and breathes short-form content. You’ll be the on-camera personality and creative force behind engaging video content for TikTok, Instagram, YouTube Shorts, and beyond. In addition to video creation, you’ll also be responsible for updating website imagery and designing social media posts using Photoshop to ensure all visuals stay fresh, on-brand, and campaign-ready.
Responsibilities
- Develop original, on-brand short-form video content (TikTok, Reels, Shorts) that resonates with our community and drives engagement.
- Stay on top of viral trends, audio, memes, and cultural moments to keep Total Cards relevant and visible.
- Represent the brand confidently on camera, bringing energy, personality, and clarity to all videos.
- Handle end-to-end video production: filming, editing, captions, sound design, visual effects, and publishing.
- Respond to comments, build community rapport, and monitor what’s working (and what’s not).
- Adapt content across TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn with tailored messaging.
- Work closely with other teams to align content and campaign goals.
- Track performance, analyse insights, and continuously improve content output and reach.
- Ensure all content aligns with Total Cards’ visual identity and brand tone.
- Design visually appealing graphics, banners, and imagery for use across social media platforms and the Total Cards website.
- Regularly update social posts, promotional content, and web visuals to reflect new campaigns, product drops, or seasonal events.
- Work with the marketing team to translate campaign ideas into high-impact visual assets.
- Repurpose existing content and graphics to fit various formats (e.g., Instagram Stories, Reels covers, YouTube thumbnails).
- Ensure brand consistency across all designs, maintaining Total Cards’ tone, style, and identity.
- Curate and publish written blog content that aligns with marketing campaigns, supports SEO efforts, and engages our target audience.
Personal Attributes
- Comfortable and confident both in front of and behind the camera.
- Strong knowledge / understanding of TCGs (Pokémon, Magic the Gathering & Yugioh).
- Can think like a content creator, act like a marketer, and shoot like a pro.
- Have a creative eye for storytelling, humour, pacing, and visuals.
- Love social media and know what makes content shareable and scroll-stopping.
- Are up-to-date with TikTok and Instagram algorithms, best posting practices, and viral formats.
- Are organised, deadline-driven, and able to juggle multiple pieces of content at once.
- Thrive in a fast-paced, collaborative environment.
- Strong visual eye and attention to detail.
- Creative thinker with the ability to take initiative and pitch visual ideas.
- Comfortable working independently on design tasks, while also open to feedback and collaboration.
- Organised and consistent, able to manage multiple graphics projects alongside video and content creation.
- Passionate about design trends, social aesthetics, and continually improving your visual craft.
Working Hours
37.5 hours per week - Monday - Friday 9am - 5pm
Experience
- Proven experience in content creation (personal or professional), a strong portfolio or TikTok/Instagram page is desired.
- Skilled in video editing tools such as CapCut, Adobe Premiere Pro, Canva, or similar.
- Strong copywriting skills for captions, hooks, and CTAs.
- Understanding of content performance metrics and how to use them to improve results.
- Ability to self-direct, pitch new ideas, and take initiative. A passion for creative media, gaming, collectibles, or pop culture is a major plus!
- Strong proficiency in Adobe Photoshop with a solid portfolio of graphic design work.
- Experience creating digital assets for social media platforms (Instagram, TikTok, Facebook, etc.) and web use (eCommerce banners, product showcases, etc.).
- Ability to work with brand guidelines and apply them across various media.
- Understanding of visual hierarchy, layout design, typography, and image editing best practices.
- Basic knowledge of file formats and preparing assets for web (JPEG, PNG, optimized images, etc.).
- Strong writing and editing skills with experience (or a keen interest) in creating blog or long-form content for digital platforms.
- Candidates with a strong understanding of SEO and the ability to demonstrate how their content drives traffic and engagement will be highly valued.
How to Apply
Interested candidates are required to submit their CV and cover letter detailing their qualifications and experience.
Please note applications without a cover letter will not be considered. We can’t detect your Poké-levels without a cover letter. Think of it as your Trainer Card, without it, we won’t know if you’re Elite Four material or still stuck in Pallet Town.
Digital Content Creator & Strategist employer: Total Cards LTD
At Total Cards, we pride ourselves on being a vibrant and innovative employer in the Trading Card and Hobby Gaming industry, where creativity and passion for gaming thrive. Our collaborative work culture fosters personal growth and encourages employees to explore their creative potential, while our commitment to engaging content creation ensures that every team member plays a vital role in building a strong community. Located in a dynamic environment, we offer competitive benefits and opportunities for professional development, making Total Cards an exciting place to advance your career as a Digital Content Creator & Strategist.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Creator & Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Total Cards LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Total Cards LTD are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Total Cards LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Total Cards LTD. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Content Creator & Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Total Cards LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Total Cards LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about Total Cards LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Total Cards LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Total Cards LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Total Cards LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
