National Sales Manager – Hard Goods
National Sales Manager – Hard Goods

National Sales Manager – Hard Goods

Full-Time 42000 - 84000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and coach a national sales team to drive revenue growth and develop new business.
  • Company: Join a globally recognised organisation with a strong focus on career development.
  • Benefits: Competitive salary, car allowance, performance bonus, and private healthcare.
  • Why this job: Unique opportunity to make an impact in a senior leadership role.
  • Qualifications: 3+ years of experience leading sales teams and managing major clients.
  • Other info: High-autonomy role with clear paths for career progression.

The predicted salary is between 42000 - 84000 £ per year.

About the Client

Our Client is a household-name, global organisation operating within industrial and technical markets. Known for long-term career development and internal progression, external appointments at this level are rare, making this a genuinely unique opportunity.

Roles/Responsibilities

  • Full leadership, coaching, and performance management of a national sales team
  • Responsibility for a team of 9 sales professionals (field-based and internal), with scope to grow the team
  • Delivering approximately 10% year-on-year revenue growth
  • Driving new business development while protecting and expanding existing accounts
  • Senior-level management of two major blue-chip, household-name customers
  • Spending regular time in the field coaching and developing sales colleagues
  • Using CRM and ERP systems to drive forecasting, visibility, and commercial discipline
  • Operating as a hands-on sales leader with both strategic oversight and day-to-day engagement

Qualifications

  • Minimum 3 years’ experience leading a comparable sales team (5+ years preferred)
  • Proven success managing and developing field-based sales professionals
  • Strong track record of delivering sustainable revenue growth
  • Experience operating at senior level with major national or blue-chip customers
  • Confident, credible, and commercially astute leadership style
  • Experience with Salesforce and SAP highly beneficial
  • Background in hard goods, industrial, manufacturing, or technically led B2B environments advantageous

Benefits

  • £70,000+ basic salary
  • £540 per month car allowance
  • 15% performance-related bonus
  • Market-leading pension scheme
  • Private healthcare
  • Clear long-term career progression and development
  • High-autonomy, senior leadership role within a global organisation

Please note: No visa sponsorship is available for this role. If you are a senior sales leader looking for a rare opportunity to join a globally recognised organisation at national leadership level, apply now to learn more.

National Sales Manager – Hard Goods employer: ToTaCo - B2B Sales Recruitment

Our Client is an exceptional employer, offering a dynamic work culture that prioritises long-term career development and internal progression. With a competitive salary, performance-related bonuses, and a market-leading pension scheme, employees enjoy high autonomy in their roles while being part of a globally recognised organisation. This position not only provides the opportunity to lead a talented sales team but also fosters personal growth and professional advancement in a supportive environment.
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Contact Detail:

ToTaCo - B2B Sales Recruitment Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land National Sales Manager – Hard Goods

Tip Number 1

Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.

Tip Number 2

Prepare for interviews by researching the company and its culture. Understand their products and how they operate in the market. This will help you tailor your answers and show that you're genuinely interested in the role.

Tip Number 3

Practice your pitch! Be ready to explain how your experience aligns with the role of National Sales Manager. Highlight your leadership skills and past successes in driving revenue growth to make a strong impression.

Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.

We think you need these skills to ace National Sales Manager – Hard Goods

Leadership Skills
Coaching Skills
Performance Management
Business Development
Account Management
Sales Strategy
CRM Systems (Salesforce)
ERP Systems (SAP)
Revenue Growth
Field Sales Management
Commercial Acumen
B2B Sales Experience
Industry Knowledge (Hard Goods, Industrial, Manufacturing)

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of National Sales Manager. Highlight your experience in leading sales teams and driving revenue growth, especially in hard goods or B2B environments. We want to see how your background aligns with our client's needs!

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your leadership style and how you've successfully managed field-based sales professionals. We love seeing passion and personality, so let us know why you're excited about this opportunity!

Showcase Relevant Achievements: When detailing your experience, focus on specific achievements that demonstrate your ability to deliver sustainable revenue growth. Numbers speak volumes, so if you’ve hit targets or expanded accounts, make sure we see those figures!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just a few clicks and you’re done!

How to prepare for a job interview at ToTaCo - B2B Sales Recruitment

Know Your Numbers

As a National Sales Manager, you'll need to demonstrate your ability to drive revenue growth. Be prepared to discuss specific figures from your past experiences, such as percentage increases in sales or successful strategies that led to new business development.

Showcase Your Leadership Style

This role requires strong leadership skills. Think about examples where you've successfully coached and developed your team. Share stories that highlight your hands-on approach and how you’ve managed performance effectively.

Familiarise Yourself with CRM Tools

Since experience with Salesforce and SAP is beneficial, make sure you can speak confidently about how you've used these tools in the past. Discuss how you've leveraged CRM systems for forecasting and maintaining commercial discipline.

Understand the Client's Market

Research the industrial and technical markets relevant to the client. Being knowledgeable about their products and competitors will show your genuine interest in the role and help you stand out as a candidate who can hit the ground running.

National Sales Manager – Hard Goods
ToTaCo - B2B Sales Recruitment
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