Area Sales Manager in Chelmsford

Area Sales Manager in Chelmsford

Chelmsford Full-Time 30000 - 40000 £ / year (est.) No working from home possible
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At a Glance

  • Tasks: Sell outdoor play and gym equipment to schools and councils while managing client relationships.
  • Company: Join a leading company in children's outdoor play equipment, known for quality and innovation.
  • Benefits: Enjoy a competitive salary, commission, bonuses, and a company car or allowance.
  • Other info: Immediate start available; work in a dynamic and supportive environment.
  • Why this job: Make a positive impact in your community while growing your sales career in a fun sector.
  • Qualifications: Sales experience is essential; a consultative approach and eagerness to learn are key.

The predicted salary is between 30000 - 40000 £ per year.

Our client is a market leader in the design and manufacture of children’s outdoor play and outdoor gym equipment. Known for their quality, innovation, and deep-rooted reputation in the sector, they work closely with schools, local authorities, and leisure centres across the UK. Following continued growth and a strong presence in the Southeast, they are expanding their team with the addition of a driven and personable Area Sales Manager.

This is a field-based role focused on selling outdoor play and gym equipment to schools, councils, and leisure providers, working with key decision-makers in these sectors. The successful candidate will play a vital role in both account management and the generation of new business across the region.

The ideal candidate will bring proven sales experience and understand the importance of a consultative sales approach. You should be confident in managing the full sales process, from initial outreach to closing the deal, and be comfortable building long-term trust with clients. While previous experience in the play equipment sector is not essential, a competitive, target-driven attitude and the ability to quickly learn product and design specifics is key.

Salary/Package:

  • Basic salary: £30K–£35K (up to £40K for the right candidate)
  • Commission: 2% on revenue, 1% on order received, 1% on order completed
  • Bonus: Quarterly stretch targets: 125% to target – £500, 150% to target – £500, Annual bonus for target achieved – £1,000
  • Company car or car allowance
  • Immediate start available

This is a fantastic opportunity to join a growing company in a rewarding and impactful sector.

For further information on this role, please contact Gabby Maartens on 07723 529627 or via email at g.maartens@totaco.net.

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Contact Details:

ToTaCo - B2B Sales Recruitment Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Area Sales Manager in Chelmsford

Tip Number 1

Familiarise yourself with the play equipment industry. Research the latest trends, innovations, and key players in the market. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your genuine interest in the role.

Tip Number 2

Network with professionals in the education and leisure sectors. Attend local events or join online forums where schools and councils discuss their needs. Building these connections can provide valuable insights and potentially lead to referrals.

Tip Number 3

Prepare to showcase your consultative sales approach. Think of examples from your past experiences where you've successfully built relationships and closed deals. Be ready to discuss how you can apply this approach to the specific needs of schools and local authorities.

Tip Number 4

Understand the importance of account management in this role. Be prepared to discuss strategies for maintaining long-term relationships with clients and how you would handle any challenges that arise post-sale. This will show your commitment to client satisfaction.

We think you need these skills to ace Area Sales Manager in Chelmsford

Proven Sales Experience
Consultative Sales Approach
Account Management
New Business Development
Relationship Building
Target-Driven Attitude
Excellent Communication Skills

Some tips for your application 🫡

Tailor Your CV:Make sure your CV highlights relevant sales experience, particularly in consultative sales. Emphasise any achievements in account management and new business generation, as these are key aspects of the Area Sales Manager role.

Craft a Compelling Cover Letter:In your cover letter, express your passion for outdoor play and gym equipment. Mention your understanding of the target sectors, such as schools and local authorities, and how your skills align with the company's mission and values.

Showcase Your Sales Process Knowledge:Demonstrate your familiarity with the full sales process in your application. Discuss your approach to building long-term relationships with clients and how you manage outreach to closing deals effectively.

Highlight Your Learning Ability:Since previous experience in the play equipment sector is not essential, emphasise your ability to quickly learn about products and designs. Provide examples of how you've successfully adapted to new industries or products in the past.

How to prepare for a job interview at ToTaCo - B2B Sales Recruitment

Research the Company

Before your interview, take some time to learn about the company’s history, values, and products. Understanding their market position and recent developments will help you tailor your responses and show genuine interest.

Prepare for Sales Scenarios

Since this role involves a consultative sales approach, be ready to discuss your previous sales experiences. Prepare specific examples of how you've successfully managed accounts or closed deals, focusing on your strategies and outcomes.

Know Your Territory

Familiarise yourself with the Southeast region, especially the key decision-makers in schools, councils, and leisure centres. Being able to discuss local trends or challenges will demonstrate your readiness for the role.

Ask Insightful Questions

Prepare thoughtful questions to ask at the end of the interview. Inquire about the company's growth plans, team dynamics, or how success is measured in this role. This shows your enthusiasm and helps you assess if the company is the right fit for you.