Digital Marketing Lead (London, UK)

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready‑to‑wear, handbags, footwear, accessories, jewelry, home and beauty.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!

Life @ToryBurch is Special Because: When you join us, you’re joining a global, purpose‑led company on an exciting growth journey with an amazing culture and great benefits.

• Our culture is welcoming and inclusive – everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well‑being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you’ll have access to free executive coaching on‑demand.

This Role Is Tailor‑Made For You Because The Digital Marketing Lead will assist the Sr. Associate, Ecommerce in helping to drive results through our EU e‑commerce business by managing the performance channels: PPC, Affiliates, Paid Social and SEO across all our sites.

Responsibilities

• Affiliate
  • Plan & manage budget.
  • Direct affiliate agency.
  • Lead weekly agency calls.
  • Review placement and cashback recommendations.
  • Share internal calendars, promotions, product lists, site updates, etc.
• Paid Social
  • Plan & manage budget.
  • Direct agency (lead weekly/monthly agency calls, review performance, evaluate optimizations, share internal calendars, promotions, product strategies, site updates).
  • Lead channel strategy.
  • Track weekly performance.
  • Make optimizations.
  • Partner with agency to develop testing roadmap.
  • Lead brand/conversion lift studies and create A/B tests.
  • Develop & traffic creative (partner with creative on developing assets, review & approve creative for performance/branding campaigns, provide feedback on ad performance).
• Paid Search
  • Plan & manage budget.
  • Direct agency (lead weekly agency calls, review performance, evaluate optimizations, share internal calendars, promotions, site strategies, updates).
  • Lead channel strategy.
  • Track weekly performance.
  • Make optimizations.
  • Partner with agency to develop testing roadmap.
  • Lead A/B tests (description/headline copy, site links).
• SEO
  • Direct agency (lead agency calls, act as liaison between agency and site development team, update agency on new site pages requiring meta data and removal of old pages, address technical updates or site issues, review & approve all meta data).
• Reporting
  • Support in analyzing e‑commerce KPIs and performance data to generate actionable insights that support business growth.
  • Support in delivering regular and ad‑hoc reports to key stakeholders and internal meetings.

Education & Prior Experience Needed

• At least 3 years’ performance marketing experience covering PPC, Affiliates, Paid Social and SEO.
• Experience working within a fast‑paced retail environment.
• Experience working within key channel platforms (Google Ads, etc.).
• Analytical and comfortable working with data – strong Excel knowledge.
• Passion for data and analysis.
• Strong knowledge of Google Analytics.
• Solid organizational skills, ability to prioritise and strong attention to detail.
• Able to manage a large and varied workload.
• Educated to degree level or equivalent.

Why You’ll Want to Join Our Team

• Adaptable – we change before we have to.
• Entrepreneurial – we own it.
• Collaborative – there’s no “I” in Tory.
• Client & Brand Focused – we put ourselves in Tory’s shoes.
• Live the Values – we show up for each other.
• Functional Expertise – we’re constantly learning and growing.

#TeamTory Values We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.