Tory Burch Digital Marketing Lead (London, UK) in City of London

About Tory Burch

We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory\’s design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty.

Empowering women is the company\’s guiding principle, expressed through Tory\’s collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community.

You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you\’re prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory.

Life @ToryBurch is Special Because

• Our culture is welcoming and inclusive – everyone is empowered to make a difference.
• We have the best team in the world and believe in paying competitively and rewarding for high performance.
• Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life.
• We love seeing our employees wear our beautiful collections. You\’ll receive a generous employee discount and access to exclusive sample sales.
• We are invested in your professional growth – you\’ll have access to free executive coaching on‑demand.

This Role is Tailor‑Made for You Because

The Digital Marketing Lead will assist the Sr. Associate, Ecommerce in helping to drive results through our EU e‑commerce business by managing the performance channels: PPC, Affiliates, Paid Social and SEO across all our sites. The Digital Marketing Lead will be in charge of managing the budgets, agencies and the performance of all these channels. You will have experience in building a successful digital marketing mix, with shown ability to use data to influence media decisions.

Responsibilities

• Affiliate
  • Plan & manage budget
  • Direct affiliate agency
  • Lead weekly agency calls
  • Review placement and cash‑back recommendations
  • Share internal calendars, promotions, product lists, site updates, etc.
• Paid Social
  • Plan & manage budget
  • Direct agency – lead weekly/monthly agency calls
  • Review performance and evaluate proposed optimizations
  • Share internal calendars, promotions, product strategies, site updates, etc.
  • Lead channel strategy
  • Track weekly performance
  • Make optimizations
  • Partner with agency to develop testing roadmap
  • Lead brand/conversion lift studies as well as create A/B tests
• Paid Search
  • Plan & manage budget
  • Direct agency – lead weekly agency calls
  • Review performance and evaluate proposed optimizations
  • Share internal calendars, promotions, product strategies, site updates, etc.
  • Lead channel strategy
  • Track weekly performance
  • Make optimizations
  • Partner with agency to develop testing roadmap
  • Lead A/B tests (description/headline copy, site links, etc.)
• SEO
  • Direct agency – lead agency calls
  • Act as liaison between agency and site development team
  • Update agency on any new site pages that require meta data as well as old site pages that are being removed
  • Address any technical updates or site issues that arise
  • Review and approve all meta data
• Reporting
  • Support in analyzing e‑commerce KPIs and performance data to generate actionable insights that support business growth
  • Support in delivering regular and ad hoc reports to key stakeholders and internal meetings

Education & Prior Experience Needed

• At least 3 years\’ performance marketing experience covering PPC, Affiliates, Paid Social and SEO
• Experience working within a fast‑paced retail environment
• Experience working within key channel platforms (Google Ads etc.)
• Analytical and comfortable working with data – strong excel knowledge
• Passion for data and analysis
• Strong knowledge of Google Analytics
• Solid organizational skills, ability to prioritise and strong attention to detail
• Able to manage a large and varied workload
• Educated to degree level or equivalent

How We Work Together

• Adaptable – we change before we have to
• Entrepreneurial – we own it
• Collaborative – there\’s no \”I\” in Tory
• Client & Brand Focused – we put ourselves in Tory\’s shoes
• Live the Values – we show up for each other
• Functional Expertise – we\’re constantly learning and growing

#TeamTory Values
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.