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- Tasks: Lead digital marketing strategies across PPC, Affiliates, Paid Social, and SEO to drive e-commerce success.
- Company: Join a luxury lifestyle brand that empowers women and fosters a fun, inclusive culture.
- Benefits: Enjoy competitive pay, generous discounts, wellness support, and free executive coaching.
- Why this job: Make a real impact in a dynamic environment while working with a passionate team.
- Qualifications: 3+ years in performance marketing with strong analytical skills and a passion for data.
- Other info: Be part of a global company on an exciting growth journey with excellent career opportunities.
The predicted salary is between 36000 - 60000 £ per year.
We are an American luxury lifestyle brand, founded in 2004. Anchored in the casual elegance of American sportswear, Tory's design philosophy is defined by effortless silhouettes, innovative materials, eclectic juxtapositions of color, and the tension of past and present. The collections include ready-to-wear, handbags, footwear, accessories, jewelry, home and beauty. Empowering women is the company's guiding principle, expressed through Tory's collections and reflected in the company culture as well as the work of the Tory Burch Foundation. Established in 2009, the Foundation provides women entrepreneurs in the United States with capital, education and community. You are seeking a work environment where people are encouraged to dream, explore, discover and, as important, laugh together. If you're prepared to work hard, create impact, and have fun while doing it, we would love to have you join #TeamTory. Apply today!
Life @ToryBurch is Special Because: When you join us, you're joining a global, purpose-led company on an exciting growth journey with an amazing culture and great benefits. Our culture is welcoming and inclusive -- everyone is empowered to make a difference. We have the best team in the world and believe in paying competitively and rewarding for high performance. Your overall well-being is important to us; we offer generous benefits to help you take care of your mental and physical health, create financial security, and achieve wellness in all areas of your life. We love seeing our employees wear our beautiful collections. You'll receive a generous employee discount and access to exclusive sample sales. We are invested in your professional growth - you'll have access to free executive coaching on-demand.
This Role is Tailor-Made for You Because: The Digital Marketing Lead will assist the Sr. Associate, Ecommerce in helping to drive results through our EU e-commerce business through managing the Performance channels: PPC, Affiliates, Paid Social and SEO over all our sites. The Digital Marketing Lead will be in charge of managing the budgets, agencies and the performance of all these channels. You will have experience in building a successful digital marketing mix, with shown ability to use data to influence media decisions.
A Day in the Life: RESPONSIBILITIES
- Affiliate
- Plan & Manage Budget
- Direct Affiliate Agency
- Lead weekly agency calls
- Review placement and cash-back recommendations
- Share internal calendars, promotions, product lists, site updates, etc.
- Lead channel strategy
- Track weekly performance
- Make optimizations
- Supply text link copy, banner creative, etc.
- Review and approve new publisher recommendations from Agency
- Manage weekly publishers newsletter schedule
- Plan & Manage Budget
- Direct Agency
- Lead weekly/monthly agency calls
- Review performance and evaluate proposed optimizations
- Share internal calendars, promotions, product strategies, site updates, etc.
- Lead channel strategy
- Track weekly performance
- Make optimizations
- Partner with agency to develop testing roadmap
- Lead brand/conversion lift studies as well as create A/B tests
- Partner with creative on developing assets that align with best practices and drive performance
- Review and approve creative assets for performance/branding campaigns
- Provide creative team with feedback on ad performance
- Plan & Manage Budget
- Direct Agency
- Lead weekly agency calls
- Review performance and evaluate proposed optimizations
- Share internal calendars, promotions, product strategies, site updates, etc.
- Lead channel strategy
- Track weekly performance
- Make optimizations
- Partner with agency to develop testing roadmap
- Lead A/B tests (description/headline copy, site links, etc.)
- Direct Agency
- Lead agency calls
- Act as liaison between agency and site development team
- Update agency on any new site pages that require meta data as well as old site pages that are being removed
- Address any technical updates or site issues that arise
- Review and approve all meta data
- Support in analyzing ecommerce KPIs and performance data to generate actionable insights that support business growth
- Support in delivering regular and ad hoc reports to key stakeholders and internal meetings
EDUCATION & PRIOR EXPERIENCE NEEDED
- At least 3 years' Performance Marketing experience covering PPC, Affiliates, Paid Social and SEO
- Experience working within a fast-paced retail environment;
- Experience working within key channel platforms (Google Ads etc);
- Analytical and comfortable working with data - strong excel knowledge;
- Passion for data and analysis;
- Strong knowledge of Google Analytics;
- Solid organizational skills, ability to prioritise and strong attention to detail;
- Able to manage a large and varied workload;
- Educated to degree level or equivalent.
To Land This Role:
Why You'll Want to Join Our Team:
- How We Work Together
- Adaptable - We change before we have to
- Entrepreneurial - We own it
- Collaborative - There's no "I" in Tory
- Client & Brand Focused - We put ourselves in Tory's shoes
- Live the Values - We show up for each other
- Functional Expertise - We're constantly learning and growing
#TeamTory Values
We show up with honesty & kindness, act with integrity & compassion, work with passion & humility and lead with excellence & humor.
Digital Marketing Lead (London, UK) in City of London employer: Tory Burch
Contact Detail:
Tory Burch Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Lead (London, UK) in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. At Tory Burch, they value adaptability and collaboration, so think of examples from your past experiences that showcase these traits.
✨Tip Number 3
Showcase your passion for digital marketing! Bring your A-game to interviews by discussing your favourite campaigns or trends in the industry. This will demonstrate your enthusiasm and knowledge, making you stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining #TeamTory and being part of their amazing culture.
We think you need these skills to ace Digital Marketing Lead (London, UK) in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your passion for digital marketing shine through! We want to see how excited you are about the role and the brand. Share your experiences and what makes you tick in this field.
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Lead position. Highlight relevant experience in PPC, Affiliates, Paid Social, and SEO. We love seeing how your skills align with our needs, so don’t hold back!
Be Data-Driven: Since this role is all about using data to drive decisions, include specific examples of how you've used data in your previous roles. We want to know how you’ve made an impact through analytics and insights!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining #TeamTory!
How to prepare for a job interview at Tory Burch
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of PPC, Affiliates, Paid Social, and SEO. Be ready to discuss specific campaigns you've managed and the results they achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to influence media decisions in the past. Bring examples of how you've tracked performance metrics and made optimisations based on your findings. This is crucial for a role that relies heavily on data-driven strategies.
✨Demonstrate Your Collaborative Spirit
Since the company values collaboration, think of examples where you've worked effectively with teams or agencies. Highlight how you’ve led meetings or shared insights that helped drive results. This will resonate well with their team-oriented culture.
✨Embrace the Company Culture
Familiarise yourself with Tory Burch's brand values and mission. Be prepared to discuss how your personal values align with theirs, especially around empowering women and creating a positive work environment. Showing that you fit into their culture can set you apart from other candidates.
