At a Glance
- Tasks: Lead marketing strategy for Tortilla across the UK and France, driving customer growth.
- Company: Join Tortilla, the UK's largest fast-casual Mexican restaurant group with a vibrant culture.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional development.
- Other info: Be part of an exciting growth journey in a dynamic and fun environment.
- Why this job: Shape the future of a beloved brand and connect with customers through innovative marketing.
- Qualifications: Senior marketing experience in hospitality, strong leadership, and brand storytelling skills.
The predicted salary is between 51750 - 63250 £ per year.
Marketing Director Full-time, permanent Reporting to: Group CEO Base: London, UK with hybrid working.
The Role Tortilla is entering an exciting new chapter, with an ambitious growth strategy and a clear vision to become the leading pan European fast casual Mexican restaurant business.
We are looking for an ambitious Marketing Director to lead our marketing strategy across the UK and France, supporting both company operated and franchised restaurants.
This is a commercially focused hospitality marketing role with a significant opportunity to shape the next stage of the Tortilla brand, strengthen how we connect with customers and drive sustainable restaurant growth.
You will lead the Marketing team and work closely with Operations, franchise partners and the wider leadership team to deliver the strategy and support the next phase of Tortilla’s growth.
Key responsibilities Lead the marketing strategy and annual plan across the UK and France.
Drive customer acquisition, frequency, transactions and profitable sales growth.
Develop and evolve the Tortilla brand, including our tone of voice, content and storytelling, bringing our Mexican Soul x California Spirit ethos to life Lead local store marketing across the estate, supporting restaurant teams to capitalise on local trading opportunities.
Deliver integrated campaigns across CRM, loyalty, digital, social, PR, partnerships and in restaurant channels.
Lead marketing plans for new restaurant openings and targeted local activity to unlock growth opportunities across the estate.
Work closely with franchise partners to support strong marketing execution and consistent brand standards.
Use customer insight, restaurant performance and campaign data to continually improve marketing effectiveness and return on investment.
Lead, coach and develop the Marketing team.
What we are looking for Significant senior marketing experience within QSR, fast casual, restaurants, food to go or wider hospitality.
Strong commercial understanding of restaurant trading and customer growth.
Proven experience of local store marketing and restaurant level customer acquisition.
Strong brand, content and storytelling experience, including developing a distinctive tone of voice.
Experience delivering integrated campaigns across CRM, loyalty, digital, social, PR and in restaurant channels.
Strong analytical capability and a clear focus on return on investment Experience working closely with Operations and translating strategy into effective restaurant level execution.
Experience of franchised or multi market businesses would be advantageous.
Strong leadership skills and experience developing high performing teams.
This is a fantastic opportunity to help shape the next stage of Tortilla’s growth and play a leading role in how our customers experience and connect with the brand.
The Brand Founded in October 2007, Tortilla is the UK’s largest fast-casual Mexican restaurant group, offering a high-quality, affordable, and freshly prepared California-style Mexican menu.
Tortilla was founded by Brandon and Jen Stephens after they identified a gap in the UK market for a high-quality, fun, and affordable fast-casual Mexican restaurant We are committed to maintaining the authenticity of our ingredients and preparation methods - we do not have a single freezer on site!
Following a period of impressive growth, we operate a multichannel order strategy that enables customers to enjoy our fast, filling, fresh food across dine in, self-serve, take away, click
Marketing Director employer: Tortilla
Tortilla is an excellent employer that fosters a vibrant and positive working environment in Edinburgh, offering both part-time and full-time roles. Employees enjoy benefits like free meals during shifts, engaging team events, and ample opportunities for career development, making it a rewarding place to grow professionally while being part of a supportive community.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Tortilla and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Tortilla are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Tortilla on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Tortilla. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Tortilla. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Tortilla:Show us that you’ve done your homework! In your application, briefly mention what you admire about Tortilla’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Tortilla
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Tortilla will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Tortilla, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
