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For Companies At a Glance
- Tasks: Lead exciting marketing campaigns and connect with customers in a fast-paced restaurant environment.
- Company: Join Tortilla, the UK's largest fast-casual Mexican restaurant group with a vibrant culture.
- Benefits: Enjoy 25 days holiday, staff discounts, and fun social events throughout the year.
- Why this job: Shape customer experiences and grow your career in a dynamic hospitality brand.
- Qualifications: Degree in Marketing or relevant experience; 2+ years in marketing or CRM preferred.
- Other info: Hybrid role with opportunities for creativity and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
About Us
We are a fast-growing, fast-casual restaurant brand with 80+ locations in the UK, 13 in France, 10+ in the UAE and more to come internationally. Our mission: serve crave-worthy California-style Mexican food and deliver a brand experience people love. We’re looking for a proactive CRM & Marketing Manager to help shape and execute campaigns that connect with our guests and grow our loyal customer base.
This is a hybrid role, working 3 days per week from our London office.
Role Overview
As the CRM & Marketing Manager, you will play a key role in developing and delivering customer-centric marketing initiatives across both digital and in-restaurant touchpoints. You will own the email, push and loyalty campaigns, ensuring all campaigns are planned, executed, and evaluated effectively. This role is perfect for someone ready to take ownership of our customer communications, develop their analytical skills, and grow their career within a fast-paced hospitality brand.
Key Responsibilities
- CRM & Loyalty
- Build, schedule, and optimise email and push campaigns, ensuring segmentation, personalisation, and consistent brand voice.
- Manage loyalty programme communications, performance tracking, and activation campaigns.
- Test and roll out initiatives to increase loyalty sign-ups, engagement, and in-store redemption.
- Digital Marketing & Delivery
- Manage content, offers, and visibility across digital platforms (including web, app, and social media).
- Oversee presence on delivery platforms (i.e. Uber Eats), ensuring menus, imagery, and promotions are accurate and optimised.
- Track and report on competitor activity across digital and delivery platforms.
- Restaurant Marketing
- Partner with Operations/ store teams to deliver local promotions, seasonal campaigns, and events.
- Own the local store marketing (LSM) guide and toolkit and ensure it is regularly reviewed and updated.
- Customer Insights & Reporting
- Analyse customer data, campaign results, and loyalty metrics to identify trends and opportunities.
- Produce regular reports on customer acquisition, retention, and engagement performance.
- Share insights with marketing and operations teams to improve future activity.
- General Marketing
- Support the planning, coordination, and delivery of the annual marketing calendar and budget.
- Ensure all CRM, digital, and restaurant-level campaigns are aligned, on time, and effectively communicated to stakeholders.
- Support ad-hoc marketing requests, activities and events.
Skills & Experience
- Degree in Marketing, or related field (or relevant work experience).
- 2+ years’ experience in marketing, CRM, or customer engagement (hospitality/retail experience a plus).
- Familiarity with CRM platforms (i.e. Acetol).
- Understanding of email, push, loyalty, and digital ordering best practices.
- Analytical mindset with ability to interpret campaign and sales data.
- Excellent communication skills in English; French language skills are a strong advantage.
- Highly organised, detail-oriented, and confident managing a marketing calendar and multiple stakeholders.
- Passion for restaurants, hospitality, and creating great customer experiences.
Benefits
- 25 days holiday + bank holidays + extra day off for your birthday!
- Potential annual bonus
- 100% discount on food at Tortilla & Chilango
- An exciting a staff socials diary of events ranging from summer socials, our annual conference, and famous Christmas parties and much more in between!
- Pension contribution
- Perkbox membership (access to 1000s of discounts & wellbeing programme)
- UK-wide work travel (all expenses paid)
The Brand
Founded in October 2007, Tortilla is the UK’s largest fast-casual Mexican restaurant group, offering a high-quality, affordable, and freshly prepared California-style Mexican menu.
Tortilla was founded by Brandon and Jen Stephens after they identified a gap in the UK market for a high-quality, fun, and affordable fast-casual Mexican restaurant We are committed to maintaining the authenticity of our ingredients and preparation methods – we do not have a single freezer on site!
Following a period of impressive growth, we operate a multichannel order strategy that enables customers to enjoy our fast, filling, fresh food across dine in, self-serve, take away, click & collect and delivery. This is supported by more than 65 Tortilla restaurants across the UK, 10 sites in Dubai and Saudi Arabia, 32 newly acquired sites in France and partnerships with leading delivery platforms.
CRM & Marketing Manager employer: Tortilla
Contact Detail:
Tortilla Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Tortilla or similar brands. A friendly chat can open doors and give you insider info on what they’re really looking for.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio showcasing your best CRM and marketing campaigns. Use real data and results to demonstrate how you’ve made an impact in previous roles.
✨Tip Number 3
Be ready for the interview! Research Tortilla’s brand values and recent campaigns. Think about how your experience aligns with their mission to create crave-worthy experiences and be prepared to share your ideas.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Tortilla.
We think you need these skills to ace CRM & Marketing Manager
Some tips for your application 🫡
Show Your Passion: When writing your application, let your love for the restaurant and hospitality industry shine through. We want to see your enthusiasm for creating amazing customer experiences and how you can contribute to our mission of serving crave-worthy food.
Tailor Your CV: Make sure your CV is tailored to the CRM & Marketing Manager role. Highlight your relevant experience in marketing, CRM, and customer engagement, especially in hospitality or retail. We want to see how your skills align with what we’re looking for!
Be Data-Driven: Since this role involves analysing customer data and campaign results, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to drive marketing decisions in your previous roles. We love a numbers-savvy candidate!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive, which is exactly what we’re looking for!
How to prepare for a job interview at Tortilla
✨Know Your CRM Inside Out
Make sure you’re familiar with CRM platforms, especially Acetol, as this role heavily relies on them. Brush up on your knowledge of email, push, and loyalty campaign best practices to show you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed customer insights or campaign results to improve engagement and retention—this will demonstrate your analytical mindset.
✨Understand the Brand and Its Customers
Dive deep into Tortilla’s mission and values. Familiarise yourself with their menu and customer experience. Being able to articulate how you can enhance the brand experience for guests will set you apart from other candidates.
✨Be Ready to Collaborate
This role involves working closely with various teams, so be prepared to discuss your experience in cross-functional collaboration. Share examples of how you’ve partnered with operations or store teams to deliver successful marketing initiatives.