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- Tasks: Lead exciting marketing campaigns and connect with customers at Tortilla Mexican Grill.
- Company: Join the UK's largest fast-casual Mexican restaurant group with a fun culture.
- Benefits: Enjoy 25 days holiday, 100% food discount, and exciting staff events.
- Why this job: Shape customer experiences and grow your career in a dynamic hospitality environment.
- Qualifications: Degree in Marketing or relevant experience; 2+ years in marketing or CRM preferred.
- Other info: Hybrid role with opportunities for travel and professional growth.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the CRM & Marketing Manager role at Tortilla Mexican Grill plc. This is a hybrid role, working 3 days per week from our London office. We are a fast-growing, fast-casual restaurant brand with 80+ locations in the UK, 13 in France, 10+ in the UAE and more to come internationally. Our mission: serve crave-worthy California-style Mexican food and deliver a brand experience people love. We’re looking for a proactive CRM & Marketing Manager to help shape and execute campaigns that connect with our guests and grow our loyal customer base.
As the CRM & Marketing Manager, you will play a key role in developing and delivering customer-centric marketing initiatives across both digital and in-restaurant touchpoints. You will own the email, push and loyalty campaigns, ensuring all campaigns are planned, executed, and evaluated effectively. This role is perfect for someone ready to take ownership of our customer communications, develop their analytical skills, and grow their career within a fast-paced hospitality brand.
Key Responsibilities- CRM & Loyalty
- Build, schedule, and optimise email and push campaigns, ensuring segmentation, personalisation, and consistent brand voice.
- Manage loyalty programme communications, performance tracking, and activation campaigns.
- Test and roll out initiatives to increase loyalty sign-ups, engagement, and in-store redemption.
- Digital Marketing & Delivery
- Manage content, offers, and visibility across digital platforms (including web, app, and social media).
- Oversee presence on delivery platforms (i.e. Uber Eats), ensuring menus, imagery, and promotions are accurate and optimised.
- Track and report on competitor activity across digital and delivery platforms.
- Partner with Operations/store teams to deliver local promotions, seasonal campaigns, and events.
- Own the local store marketing (LSM) guide and toolkit and ensure it is regularly reviewed and updated.
- Customer Insights & Reporting
- Analyse customer data, campaign results, and loyalty metrics to identify trends and opportunities.
- Produce regular reports on customer acquisition, retention, and engagement performance.
- Share insights with marketing and operations teams to improve future activity.
- General Marketing
- Support the planning, coordination, and delivery of the annual marketing calendar and budget.
- Ensure all CRM, digital, and restaurant-level campaigns are aligned, on time, and effectively communicated to stakeholders.
- Support ad-hoc marketing requests, activities and events.
- Degree in Marketing, or related field (or relevant work experience).
- 2+ years’ experience in marketing, CRM, or customer engagement (hospitality/retail experience a plus).
- Familiarity with CRM platforms (i.e. Acetol).
- Understanding of email, push, loyalty, and digital ordering best practices.
- Analytical mindset with ability to interpret campaign and sales data.
- Excellent communication skills in English; French language skills are a strong advantage.
- Highly organised, detail-oriented, and confident managing a marketing calendar and multiple stakeholders.
- Passion for restaurants, hospitality, and creating great customer experiences.
25 days holiday + bank holidays + extra day off for your birthday! Potential annual bonus 100% discount on food at Tortilla & Chilango An exciting staff socials diary of events ranging from summer socials, our annual conference, and famous Christmas parties and much more in between! Pension contribution Perkbox membership (access to 1000s of discounts & wellbeing programme) UK-wide work travel (all expenses paid)
The Brand Founded in October 2007, Tortilla is the UK’s largest fast-casual Mexican restaurant group, offering a high-quality, affordable, and freshly prepared California-style Mexican menu. Tortilla was founded by Brandon and Jen Stephens after they identified a gap in the UK market for a high-quality, fun, and affordable fast-casual Mexican restaurant. We are committed to maintaining the authenticity of our ingredients and preparation methods - we do not have a single freezer on site! Following a period of impressive growth, we operate a multichannel order strategy that enables customers to enjoy our fast, filling, fresh food across dine in, self-serve, take away, click & collect and delivery. This is supported by more than 65 Tortilla restaurants across the UK, 10 sites in Dubai and Saudi Arabia, 32 newly acquired sites in France and partnerships with leading delivery platforms.
Seniority level: Entry level Employment type: Full-time Job function: Marketing Industries: Hospitality and Restaurants
CRM & Marketing Manager in London employer: Tortilla Mexican Grill PLC
Contact Detail:
Tortilla Mexican Grill PLC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM & Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Tortilla or similar brands. A friendly chat can open doors and give you insider info that could help your application stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of past marketing campaigns you've worked on. This will not only demonstrate your experience but also give you something tangible to discuss during interviews.
✨Tip Number 3
Be proactive! If you see an opportunity to improve Tortilla's marketing efforts, mention it during your interview. This shows you're already thinking about how to contribute and makes you memorable.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Tortilla.
We think you need these skills to ace CRM & Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM & Marketing Manager role. Highlight relevant experience in marketing, CRM, and customer engagement, especially in hospitality or retail. We want to see how your skills align with our mission at Tortilla!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for restaurants and hospitality, and explain why you’re the perfect fit for our team. Don’t forget to mention any specific campaigns or projects you’ve worked on that relate to the role.
Show Off Your Analytical Skills: Since this role involves analysing customer data and campaign results, make sure to highlight any experience you have with data analysis. We love candidates who can interpret metrics and share insights that drive marketing strategies!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Plus, it shows you’re keen on joining the Tortilla family!
How to prepare for a job interview at Tortilla Mexican Grill PLC
✨Know Your CRM Inside Out
Make sure you’re familiar with CRM platforms, especially Acetol, as it’s mentioned in the job description. Brush up on how to segment audiences and personalise campaigns, as this will show your potential employer that you can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've analysed campaign results or customer insights to improve engagement. This will demonstrate your analytical mindset, which is crucial for the role.
✨Be Ready to Talk Campaigns
Think about successful campaigns you’ve managed before. Be prepared to discuss the planning, execution, and evaluation processes you followed. Highlight any experience with email, push notifications, or loyalty programmes, as these are key responsibilities in the role.
✨Understand the Brand and Its Customers
Research Tortilla Mexican Grill and understand their mission and customer base. Be ready to share ideas on how you would connect with guests through marketing initiatives. Showing that you’re passionate about the brand and its values will set you apart from other candidates.