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- Tasks: Lead and grow events revenue for a popular amusement park in London.
- Company: Join a dynamic team at a well-known amusement park, driving unforgettable experiences.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be part of a vibrant culture that values creativity and customer satisfaction.
- Qualifications: Proven event sales experience, strong communication skills, and a proactive mindset required.
- Other info: This is a full-time role with opportunities for growth in a fast-paced environment.
The predicted salary is between 36000 - 60000 £ per year.
We are hiring, on behalf of one of our equity investments, an ambitious and commercially driven Senior Event Sales Manager to lead and grow events revenue for a well-known amusement park in London. This is a pivotal role with ownership of the sales strategy through to execution for all types of events including birthday parties, school trips, private hires, tourist groups and corporate bookings. As a key commercial manager, you will work closely with marketing and operations to generate demand, drive conversions, and deliver exceptional guest experiences that turn first-time bookings into loyal, repeat customers.
Key Responsibilities:
- Sales Strategy & Execution: Develop and implement a high-impact sales strategy focused on maximising revenue from birthday parties, school trips, private hires, tourist groups and corporate bookings. Work hand-in-hand with the Marketing Team to shape targeted campaigns that fill the top of the funnel with quality leads.
- Proactive Selling: Identify and engage new potential clients — from families and schools to corporate groups and event agencies — using outbound sales, networking, and partnerships.
- Diary Management: Own the events diary and ensure it’s strategically filled and optimised for high-revenue bookings, managing demand, pricing, and availability.
- Event Planning & Execution: Collaborate with party hosts and internal teams to ensure every event is flawlessly executed, delivering an outstanding guest experience that drives referrals and reviews.
Key Skills & Experience:
- Proven track record in B2C and/or B2B event sales — ideally within entertainment, hospitality, leisure or retail environments.
- Strong commercial acumen with the ability to build and manage a sales pipeline.
- Experience developing and executing lead generation or conversion strategies.
- Excellent interpersonal and communication skills with a customer-first mindset.
- A proactive self-starter who thrives in a fast-paced, target-driven environment.
If you meet the above criteria and are excited to join our team, please send your CV to careers@torig.cy with the vacancy name in the subject line or apply through the available link on LinkedIn.
Senior Event Manager employer: Torig
Contact Detail:
Torig Recruiting Team
careers@torig.cy
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Event Manager
✨Tip Number 1
Network with professionals in the events industry, especially those who have experience in amusement parks or similar venues. Attend industry events and engage on platforms like LinkedIn to build connections that could lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest trends in event management and sales strategies. Being knowledgeable about innovative approaches can set you apart during interviews and discussions with potential employers.
✨Tip Number 3
Prepare to discuss specific examples of how you've successfully driven sales in previous roles. Highlight your ability to create and execute effective sales strategies that resulted in increased revenue.
✨Tip Number 4
Showcase your interpersonal skills by engaging with the company’s social media channels. Comment on their posts and share relevant content to demonstrate your enthusiasm for the role and the brand.
We think you need these skills to ace Senior Event Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in event sales, particularly in B2C and B2B environments. Emphasise your achievements in driving revenue and managing successful events.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the role and the amusement park industry. Mention specific examples of how you've developed and executed sales strategies in previous positions.
Highlight Key Skills: In your application, clearly outline your commercial acumen, interpersonal skills, and ability to thrive in a fast-paced environment. Use bullet points for clarity and impact.
Follow Application Instructions: Ensure you send your application to the correct email address provided in the job listing. Include the vacancy name in the subject line as specified to avoid any confusion.
How to prepare for a job interview at Torig
✨Showcase Your Sales Strategy Skills
Be prepared to discuss your experience in developing and executing sales strategies. Highlight specific examples where you've maximised revenue through targeted campaigns, especially in the events sector.
✨Demonstrate Proactive Selling Techniques
Share instances where you've successfully identified and engaged new clients. Discuss your approach to networking and building partnerships, as this role requires a proactive mindset in reaching out to potential customers.
✨Emphasise Your Event Planning Experience
Talk about your past experiences in planning and executing events. Be ready to explain how you ensure flawless execution and exceptional guest experiences, which are crucial for turning first-time bookings into repeat customers.
✨Highlight Your Interpersonal Skills
Since this role involves working closely with various teams, it's important to demonstrate your excellent communication skills. Share examples of how you've collaborated with marketing and operations teams to achieve common goals.
