Digital Marketing Specialist in London

A bit about Torchbox

We are the leading digital marketing agency for UK and international nonprofits. We provide digital marketing services to various charities and organisations around the world. This is a great time to join Torchbox.

Our diverse team of over 120 people is mostly UK-based but with a significant presence in Manila as well as a network of people around the world. We are on a mission to set a new standard for a purpose-led business. Torchbox is 100% employee-owned - everyone is a co-owner from day one and we are building an amazing, progressive ownership and learning culture. If you are excited about this mission, it’s a great time to join.

We are looking for a Performance Marketing Specialist to join our award-winning team! This is a hands-on role with a strong focus on email marketing alongside paid media (PPC and paid social), as part of integrated, multi-channel campaigns. Many of our client projects combine paid acquisition with email journeys and supporter communications, so we’re looking for someone who understands how these channels work together to drive meaningful results.

You’ll be responsible for planning, delivering and optimising performance campaigns for some of the UK’s largest charities and international NGOs. You’ll be confident running paid media campaigns independently, while also comfortable building and analysing email activity that supports wider campaign objectives.

This role would suit someone who enjoys working across channels, thrives on data and testing, and wants to deepen their experience in performance-led digital marketing within a purpose-driven environment.

Your responsibilities will include:

• Supporting integrated digital campaigns that include email marketing as part of acquisition, conversion or retention strategies.
• Building, testing and sending email campaigns using platforms such as Dotdigital, Salesforce Marketing Cloud, Engaging Networks, Mailchimp, Campaign Monitor or similar.
• Auditing email activity and providing recommendations for segmentation and automated journeys.
• Planning, setting up and optimising PPC and paid social campaigns across platforms such as Google Ads and Meta.
• Developing and implementing testing plans across paid and email channels to improve performance.
• Auditing accounts across paid channels and email marketing, developing strategy recommendations for clients.
• Monitoring performance daily and making data-led optimisation decisions.
• Producing clear, insight-led reports using Google Analytics and platform data.
• Managing multiple client accounts and delivering work accurately and on time.
• Working closely with Account Managers, Consultants and Analysts to ensure campaigns align with client objectives and deliver measurable impact.

Essential Skills and Experience

• Experience building and sending email marketing campaigns, ideally using Dotdigital.
• Experience in auditing email marketing accounts and developing strategy recommendations for clients.
• Understanding of GDPR and data protection best practice.
• Hands-on experience using CRM or marketing automation platforms – the more, the better.
• Experience using Google Analytics (or similar) to measure and analyse campaign performance.
• Strong numerical skills and confidence using Google Sheets or Excel.
• Excellent written and verbal communication skills.
• High attention to detail and ability to manage multiple priorities.

Desirable Skills and Experience

• Hands-on experience running PPC and paid social campaigns.
• Basic HTML/CSS knowledge for email templates.
• Experience mapping supporter journeys for fundraising products and designing automation workflows.
• Experience working within the charity sector and delivering campaigns with non-profit objectives such as digital fundraising and stewardship.

What we offer

• Become a co-owner of Torchbox, shape our success and share in the rewards.
• Work with awesome clients doing rewarding, purposeful work.
• Competitive salary + annual review + bonuses.
• Ethical pension scheme, with a 6% contribution from Torchbox.
• Fully remote, hybrid, office full-time, whatever works for you.
• Training and conference budget to discover new ideas.
• Paid time off to volunteer for causes that matter to you.
• Health schemes and access to mental health support.
• Electric car salary sacrifice scheme (UK only).
• Wellness programme and cycle-to-work scheme, alongside other lovely things that are good for you and the environment.
• Some pretty epic socials (virtual and in-person), weekly free veggie lunches in the office and a bunch of other cool stuff we’d love to tell you about.

The money bit

£33,000 – £42,500 per annum + a tax-free co-owner bonus & profit share. At Torchbox, you’re not just an employee, you’re a co-owner from day one. We’re 100% employee-owned, which means you get a say in how we run things, and you directly share in our success.

Tax-free Co-Owner Bonus: £3,600 per year, paid quarterly (£900 every 3 months).

Profit Share Scheme: Over the last 3 years we have paid out an average of 14.5% of salary per annum, which equals 2.5 extra months of pay per year.

The application process

The closing date for this role is Friday 6th March 2026. The application process will consist of 2 stages, these will be:

• 30-minute first-stage interview, we’ll ask you more about your previous work experience and skills. You’ll also get a chance to learn more about Torchbox and the role.
• A 90-minute final stage interview – this will be a panel interview with 2-3 members of the team. We’ll delve more into your experience and ask you some competency-based questions. During this stage, we’d like you to complete a written task and a 5-minute presentation, we will send you details in advance.